Our ethical store Change Merchants would suit business people who are keen to build upon our established brand. It’s hard to get noticed, and we have established a name and SEO the right way: over time and through PR and word of mouth. We have a lot of loyal customers across both Australia and New Zealand.
Change Merchants was borne out of a desire to source beautiful ethically produced and fair trade products from all over the world, to bring them to the relatively under-served Australian market. We’ve been in operation for over 4 years and have featured in some of Australia’s biggest media, including The Sydney Morning Herald, The Age, Good Weekend, Mamamia, the Sunday Telegraph and Daily Life.
We’ve learnt quite a lot about our customers over the years. They’re typically women, aged between 25 and 70, and they love the ethical aspect of our business. They’re very active on Facebook. This makes them great at sharing campaigns and encouraging word of mouth sales. We have a significant number of repeat customers who love to shop with us for birthdays, special treats and particularly at Christmas. We’ve also found Mailchimp marketing to be particularly effective due to our large subscriber base and a mail-out always generates new sales, particularly when we have new stock.
What’s included in the sale of our business?
A versatile brand:
The Change Merchants brand is our most valuable asset and because it’s not associated with only one type of ethical product, it’s versatile. You can take the store in a new direction, or consolidate to a particular type of product. It’s up to you!
Socials and domains:
The store comes with a ready-made Facebook, Instagram, Pinterest and Twitter presence. We also have the domains [REDACTED] and
LOTS of subscribers:
We have a Mailchimp subscriber base of over 2700 people.
We have a good inventory to get you started that we can include, including jewellery, PJs, basics clothing, babies clothing, kids toys and homewares.
We have established relationships with a range of vendors, including Sudara, the makers of the famous PUMJAMMIES PJ range, which are made by women escaping sex trafficking. We're happy to do introductions to ensure you can access wholesale prices.
Why are we selling?
Change Merchants was always a way to test a concept for us, and now we’re looking at investing in different ventures. We believe in the ethical approach and we’ve been pleased to see that lots of Australians are as passionate as we are. At the moment, however, we’ve decided to establish a food business built on similar ethics, and we want to invest all our effort into this new venture.
Financials and traffic
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
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