All prices in USD
  • Avg. revenue /month
    $12,483
  • Avg. sessions /month64,754
  • Avg. profit /month
    $4,000

Business Story

Why this business was started

I was working on another business but wanted to supplement my income while growing that business.

E-commerce, particularly in health and beauty is great because it is easy to market via channels like social media.

The website www.charcoalbeauty.com ranks #1 for searches of trending "charcoal beauty" products. With a growing social media presence and email subscribers, there is an opportunity to dominate a hot niche.

The reason of selling this business

I am selling to fully focus my time on my other business, which requires full-time efforts and investments. The store is listed at a major discount to the Shopify valuation of $118,920.

I have not been able to put much time into managing the business given these commitments. Thus, I would like to hand the business over to someone who can grow Charcoal Beauty into a strong brand, continue to provide great customer service and perhaps pursue opportunities such as private labeling.

An as an added benefit, the monthly Shopify Plan has been paid in advance through the end of January 2020, a savings of $79 each month.

What's involved in running this business

The store is perfect for a first-time business owner as it is still small enough to be maintained by one person. Some ongoing activities include:

Marketing: With over 16k followers on Instagram and almost 10K on facebook, a new owner can continue building organic traffic and market to new customers to build an even stronger following for the in-demand activated charcoal product niche. Regular social media posts, advertising, promoting through influencers should drive demand. The owner can also leverage over 200,000 email subscribers to build sales, share updates and introduce new products.

Managing supply chain and order fulfillment: The owner can also strengthen relationships with drop shipping suppliers and explore the private label route to strengthen the brand and fulfillment process.

Others activities include store optimization and customer service.

Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $12,483
    Verified
  • Avg. sessions /month64,754Verified
  • Avg. profit /month
    $4,000
  • Profit Margin40%
  • Avg. sales /month971

Other details about profit: As an added benefit, the monthly Shopify Plan has been paid in advance through the end of January 2020, a savings of $79 per month for the full year. There is an opportunity to improve profits through upselling and increasing the average customer order. Private labeling is a great opportunity for even higher product margins. It may make sense to explore, with benefits to brand management and efficiencies in order fulfillment as well.

Total revenue
  • $224,689
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,165,575Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Domain
      $1.67
      /month
    • Shopify apps, Send email service
      $120
      /month
    • Social media (Facebook and Instagram)
      $5,000
      /month

    Sale Includes

    • Physical inventoryNot Included
    • Logo and branding assetsWebsite and social media accounts (includes images)
    • Personal support after saleWe can schedule phone calls for the first two weeks and correspond by email or phone calls as needed thereafter.
    • Domain
    • Product photos
    • Suppliers
    • Mailing list
      200,000subscribers
    • Social Media
      Total followers25,815subscribers

    Seller‘s Advice

    How to grow this business

    Focus on building organic traffic, leverage social media and email advertising, promote via social media influencers and work on establishing a private label product to build an even stronger brand and have more control over order fulfillment.

    Skills to have

    An interest in marketing, branding and beauty products would be great.

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.