All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month48,882
  • Avg. profit /month

Business Story

Why this business was started

I was working on another business but wanted to supplement my income while growing that business.

E-commerce, particularly in health and beauty is great because it is easy to market via channels like social media.

The website ranks #1 for searches of trending "charcoal beauty" products. With a growing social media presence and email subscribers, there is an opportunity to dominate a hot niche.

The reason of selling this business

I am selling to fully focus my time on my other business, which requires full-time efforts and investments. The store is listed at a major discount to the Shopify valuation of $118,920.

I have not been able to put much time into managing the business given these commitments. Thus, I would like to hand the business over to someone who can grow Charcoal Beauty into a strong brand, continue to provide great customer service and perhaps pursue opportunities such as private labeling.

An as an added benefit, the monthly Shopify Plan has been paid in advance through the end of January 2020, a savings of $79 each month.

What's involved in running this business

The store is perfect for a first-time business owner as it is still small enough to be maintained by one person. Some ongoing activities include:

Marketing: With over 16k followers on Instagram and almost 10K on facebook, a new owner can continue building organic traffic and market to new customers to build an even stronger following for the in-demand activated charcoal product niche. Regular social media posts, advertising, promoting through influencers should drive demand. The owner can also leverage over 200,000 email subscribers to build sales, share updates and introduce new products.

Managing supply chain and order fulfillment: The owner can also strengthen relationships with drop shipping suppliers and explore the private label route to strengthen the brand and fulfillment process.

Others activities include store optimization and customer service.

This business was founded: about 2 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month48,882Verified
  • Avg. profit /month
  • Profit Margin40%
  • Avg. sales /month971
Other details about profit: As an added benefit, the monthly Shopify Plan has been paid in advance through the end of January 2020, a savings of $79 per month for the full year. There is an opportunity to improve profits through upselling and increasing the average customer order. Private labeling is a great opportunity for even higher product margins. It may make sense to explore, with benefits to brand management and efficiencies in order fulfillment as well.
Total revenue
  • $220,192
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,173,189Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain
    • Shopify apps, Send email service
    • Social media (Facebook and Instagram)

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Website and social media accounts (includes images)
    • Personal support after sale

      We can schedule phone calls for the first two weeks and correspond by email or phone calls as needed thereafter.
    • Domain

    • Product photos

    • Social media

      Total followers25,815subscribers
    • Suppliers

    • Mailing List


    Seller‘s Advice

    How to grow this business

    Focus on building organic traffic, leverage social media and email advertising, promote via social media influencers and work on establishing a private label product to build an even stronger brand and have more control over order fulfillment.

    Skills to have

    An interest in marketing, branding and beauty products would be great.

    Lillian L.Current store owner
    I'm a mother of two interested in working for herself via e-commerce.


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