All prices in USD
  • Avg. revenue /month
    $53,178
  • Avg. sessions /month49,679
  • Avg. profit /month
    $43,500
  • Inventory value
    $325,000

Business Story

Why this business was started

Tested one of the major products on this store with another site I own. The analytics showed there is a massive market for this product so I create a niche store around this product and have successfully scaled this to the current value.

The reason of selling this business

I have another project that is taking off and I would like to use some of the funds from this sell towards this new project.

What's involved in running this business

Running advertising campaigns, ordering from suppliers, researching the product niche (large potential to add new products to this store). Overview of business operations:

Inventory: We have an inventory manager freelancer located in China who negotiates with suppliers, sources new products, orders samples, labels, packages, and ships to our warehouses when ready.

Customer Service: We have a freelance customer service agent who handles all customer inquires through the Gorgias app.

Order fulfillment: All orders are fulfilled by Amazon FBA warehouses. Orders on Amazon are automatically fulfilled and all orders on Shopify are sent through a third party software that connects into Amazon FBA and is then fulfilled by their team. No manual work is needed for fulfillment by owner.

Advertisement and Marketing: We have an agency handling Google, Facebook, and email marketing. Intros and process of managing this agency will be described in more detail during the transition.

Bookkeeping: Finances are being managed by bookkeeping service [REDACTED]

Most day to day processes are managed by the hired freelancers and agencies. Owners responsibility are to oversee their work and work on bigger picture items.

This business was founded: almost 2 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $53,178
    Verified
  • Avg. sessions /month49,679Verified
  • Avg. profit /month
    $43,500
  • Inventory value
    $325,000
  • Profit Margin30%
  • Avg. sales /month3,000
Other details about profit: This valuation includes the Shopify store sales and the Amazon FBA Seller sales. Screenshots of both stores are attached for your reference. We sold out of inventory faster than anticipated in Q4 2020 and spent Jan through March 2021 getting things restocked. We have now scaled the store back up and on track to maintain numbers you see attached.
Total revenue
  • $1,223,088
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,142,634Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $299
      /month
    • Inventory warehouse
      $500
      /month
    • Domain
      $14
      /year
    • Shopify Apps
      $149
      /month
    • Facebook/ Instagram / Google
      $30,000
      /month
    • Shipping and Amazon FBA fees
      $15,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Standard transfer of all assets to new owner. Shopify store, Amazon Seller Account, Social Media accounts, Advertisement platforms (Facebook/IG, Google, Bing, TikTok, etc.), Amazon fulfillment warehouse, freelancers (inventory sourcer, marketing specialists), existing revolving Line of Credit through Clearco for inventory, and Trademark of Brand will also be transferred.
    • Personal support after sale

      Personal support after the sale which includes support and training during handoff to new buyer if needed. This includes refunds/chargebacks of orders placed before and during transition, existing marketing accounts, and overview of expansion opportunities.
    • Domain

    • Product photos

      Google Drive folders
    • Social media

      Total followers2,500subscribers
    • Suppliers

      During handoff there will be an introduction to the supplier relationships and sourcing agent used for inventory. We will work together on how to order restocks, samples, and review new inventory opportunities. We will also review other freelancers and agencies that handle day to day operations.
    • Mailing List

      38,220subscribers

    Seller‘s Advice

    How to grow this business

    1. Continue to scale on existing marketing platforms. There is still a large audience for this niche in the US. (Currently selling U.S. only)
    2. Continue to scale on the associated Amazon Seller Account. An Amazon FBA comes included with this Shopify store. (More details below)
    3. Add new products to this niche store and marketing to existing and new customers.
    4. Expand to other marketing platforms (ex. TikTok, Affiliate Marketing, Influencer Marketing, LinkedIn, etc)
    5. Wholesale. This is store is gaining wholesale interest from retail businesses.
    6. Expand to International Markets. This niche is perfect to scale to other countries.

    Skills to have

    New owners should be knowledgeable of ecommerce practices and digital marketing

    Share

    SS
    Stephen S.Current store owner
    I am a serial entrepreneur that has bought and sold multiple businesses throughout the past decade. I am currently scaling this store along with another one (not for Sale yet) and a Professional Service agency since 2014.

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