All prices in USD
  • Avg. Revenue /month
    $6,173USD
  • Avg. Sessions /month10,068
  • Avg. Profit /month
    $4,896USD
  • Inventory value
    $85,623USD

Description

General description

The Chroma Gel business started in 2011. It was the brain child of Brother and Sister Michael and Katerina Kyriacou. Katerina as a nail technician came up with the unique idea of being able to change normal nail polish into gel polish, from this idea Chroma Gel Advanced was born. The product line expanded to over 300 products within 5 years and enjoys a healthy margin as well as a wholesale business to a major Hair & Beauty company in the UK with ties to the US market.

Why should someone buy this store?

This store has great potential to expand into the US and Canadian markets with a great brand already established in the UK and great business ties too. Our store is not only about selling Gel Nail products it can expand into services like training and education , it's has a unique brand which in our opinion is the future of online businesses and key to maintaining market share.

How can the future owner improve the business?

In our opinion improving the online business would consist of : 1. Using bloggers to talk about and review the products. 2. More videos on social media showing the products being used in before and after videos to drive traffic to the site. 3. Improved SEO management. 4. Create trade accounts for key clients. 5. Create a training and education portal for the site. 6. Pinterest social media growth. 7. Create a commission based sales force team to increase brand awareness and loyalty.

These are the main areas we feel the business can improve in and would potentially grow the business exponentially.

What work have you put into the store?

Growing the business from one single product has been an interesting challenge, we have put 100's of work hours into building the product range over the years by adding "Hero" products such as Chroma Gel Advance, Fix n Protect and Universal Bonder. Growing the social media following on Facebook and Instagram hasn't been easy and is really a full time job but over the years it has grown steadily to over 52K. We have built up a good stock level of our fastest selling items and have made strong business ties with industry leaders and retailers with potential to really drive that side of the business. All products have Safety Data Sheets and Safety Assessments as required by EU law and we have not had any issues with any products since day 1.

Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $6,173USD
    Verified
  • Avg. Sessions /month10,068Verified
  • Avg. Profit /month
    $4,896USD
  • Inventory value
    $85,623USD
  • Profit Margin71%
  • Avg. Sales /month150

Other details about profit: Our profit is based on the brands combined profit with other online marketplaces such as Amazon and Ebay and our trade/wholesale business which has a total combined turnover of $300,000.00 per year. So the website profit is only a small percentage of the total business.

Last 3 years revenue
$290,147USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Last 3 years traffic
473,213Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $179USD
    /month
  • Inventory warehouse
    $1,000USD
    /month
  • Employees
    $2,000USD
    /month
  • Domain
    $0.83USD
    /month

Sale Includes

  • Physical inventory

  • Logo and branding assets

    banner images, social media cover photos, advertisement graphics, etc. Via Drop Box link.

  • Personal support after sale

    We would provide training on the products and explanations for as long as the new owner needed.

  • Domain

  • Product photos

  • Suppliers

  • Mailing list
    5,441subscribers
  • Social Media
    Total followers52,000subscribers

Seller‘s Advice

How to grow this business

I would work with a U.S partner to expand the brand to the U.S and Canada.

MK
Michael K.Running this business for about 5 years
I'm a father of 2 and I have been running our family's hair and beauty business for nearly 25 years now. Over these past 25 years I have changed the business from bricks and mortar to online, increased our brand offering (One of which is Chroma Gel) and built very special relationships with our customers and suppliers. I've worked tirelessly over the years to build, transform and grow the business in an ever changing world.

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