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$1,299,000 USD

Chroma Gel

Appears in Health and beauty , London, United Kingdom, Established businesses, Large Business, Businesses using Shipstation for Sale, Inventory, Highly Profitable businesses

General description

The Chroma Gel business started in 2011. It was the brain child of Brother and Sister Michael and Katerina Kyriacou. Katerina as a nail technician came up with the unique idea of being able to change normal nail polish into gel polish. from this Chroma Gel Advanced was born. The product line expanded to over 300 products within 5 years and enjoys a healthy margin as well as a wholesale business to a major Hair & Beauty company in the UK with ties to the US market.

Financials and traffic

Our profit is the brands combined profit with other online marketplaces such as Amazon and Ebay and our trade/wholesale business which has a total combined turnover of $250,000.00-$300,000.00 per year.

Average profit/month

$13,083 USD

Average overall profit margin


Average number of sales/month


Value of inventory

$80,000 USD

Recent revenue

$6,392.04 USD

Recent traffic

10,055 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)


Inventory warehouse


Employees (Including contractors and freelancers)





Located in London

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media









Mailing list

5,441 subscribers

Social media followers

52,000 people

Q & A

Do you work with any employees, freelancers, or contractors?

They are located in North London in the UK. They just pick and pack orders. They may work for a new store owner or relocate if it is local to them.

Why should someone buy this store?

This store has great potential to expand into the US and Canadian markets with a great brand already established in the UK and great business ties too. Our store is not only about selling Gel Nail products it can expand into services like training and education , it's has a unique brand which in our opinion is the future of online businesses and key to maintaining market share.

How can the future owner improve the business?

In our opinion improving the online business would consist of : 1. Using bloggers to talk about and review the products. 2. More videos on social media showing the products being used in before and after videos to drive traffic to the site. 3. Improved SEO management. 4. Create trade accounts for key clients. 5. Create a training and education portal for the site. 6. Pinterest social media growth. 7. Create a commission based sales force team to increase brand awareness and loyalty.

These are the main areas we feel the business can improve in and would potentially grow the business exponentially.

What work have you put into the store?

Growing the business from one single product has been an interesting challenge, we have put 100's of work hours into building the product range over the years by adding "Hero" products such as Chroma Gel Advance, Fix n Protect and Universal Bonder. Growing the social media following on Facebook and Instagram hasn't been easy and is really a full time job but over the years it has grown steadily to over 52K. We have built up a good stock level of our fastest selling items and have made strong business ties with industry leaders and retailers with potential to really drive that side of the business. All products have Safety Data Sheets and Safety Assessments as required by EU law and we have not had any issues with any products since day 1.

How many hours does it take to run this business per week?

12 hours

$1,299,000 USD

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