All prices in USD
  • Avg. revenue /month
    $1,413
  • Avg. sessions /month1,259
  • Avg. profit /month
    $1,350
  • Inventory value
    $10,000

Business Story

Why this business was started

The story behind the brand is personal and heartfelt, it began when my partner sustained a traumatic brain injury and his neurosurgeon informed him he could no longer drink alcohol, I set out to find an alcohol alternative, read the full story here: https://www.cilkrosewater.com/blogs/journal/the-story-behind-the-brand

The reason of selling this business

Would like to move on.

What's involved in running this business

Ordering from suppliers, running advertising campaigns, running social media, customer service etc.

This business was founded: over 3 years ago
Time to run this business: approximately 5 hours per week

Description

General description

Our flagship product - Inner Beauty Rose Elixir, is an innovative luxury liquid beauty supplement elixir, made from certified organic rose petals, scientifically tested with active antioxidants, formulated to hydrate and regenerate skin cell health from within. USP: On-the-go, purse size, liquid form supplement that is beautiful tasting. Simply add a few drops to your daily water.

We contract manufacture in Melbourne, Australia with local and imported ingredients using methods of steam distilling of fresh rose petals and cold press extraction of hibiscus flowers. Our product is 99.2% natural and has a shelf life of 2 years, packaged in a stylish black glass bottle that protects the therapeutic properties of the product. We outsource fulfillment in Melbourne also.

We currently have distribution (not exclusive) with SEPHORA both online and in store, along with boutique wholesalers across Australia and internationally. *Please note the revenue stated by Shopify with this listing does not include sales and payments received outside of Shopify such as our distribution with SEPHORA. Additional revenue is approximately $10,000 USD. Also, we switched our platform from Squarespace to Shopify which also effects the current displayed revenue by Shopify. Total revenue since launch is approximately $200,000 AUD.

Our store has one of the best conversion rates in health & beauty. Our conversion rate 7.99%, Industry rate 2.33%, Our Difference +5.66%. Very active and engaged EDM and social media followers.

Testimonial by Faith Xue, Editorial Director, Byrdie Beauty USA "I treasure this product because it has made drinking water a considerably less miserable experience. I keep a vial of it on my desk and sprinkle the rose liquid into my water bottle—and find myself refilling. Small miracles."

Why should someone buy this store?

The ingestible beauty and nutricosmetics market is booming and is only going to continue to snowball. Cilk was named by Stylus.com (consumer research & trend forecast firm) as one of few premium brands at the forefront of the emerging beauty drinks/nutricosmetics category which is predicted to grow from a small niche category to a combined $10B market in 3 years. Whilst this category is booming it is not yet flooded or a crowded market, providing an opportunity to continue to pioneer this premium brand and cement it as the global leader of luxury liquid beauty supplements.

How can the future owner improve the business?

The business has been predominantly organic growth, I haven't invested much into marketing, advertising, PR or influencers (only a few FB ads here and there), if this aspect of the business was given proper attention, strategy, and implementation along the business would see significant growth. I am selling the business due to a job offer and will no longer have any time to dedicate to it. We currently have leads with Asian markets, which if executed would also see the business grow exponentially.

What work have you put into the store?

R&D, innovated a unique product with no direct competitors, custom built website, secured distribution with SEPHORA, organic press featured on VOGUE, The Cut, Well & Good etc. Implemented subscription model, maintained customer retention, maintained high level of product quality, trademark, branding etc.

Traffic and Performance

  • Avg. revenue /month
    $1,413
    Verified
  • Avg. sessions /month1,259Verified
  • Avg. profit /month
    $1,350
  • Inventory value
    $10,000
  • Profit Margin85%
  • Avg. sales /month50
Other details about profit: COG $9AUD RRP $79 AUD Plus Shipping
Total revenue
  • $59,337
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 52,879Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $116
      /month
    • Inventory warehouse
      $20
      /month
    • Domain
      $20
      /year

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All IP, logo's and branding assets such as banner images, social media cover photos, advertisement graphics, etc to be transferred via Dropbox.
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      Via Dropbox.
    • Social media

      Total followers9,337subscribers
    • Suppliers

      Contract Manufacturer, packaging suppliers and contract shipping supplier.
    • Mailing List

      2,000subscribers

    Share

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    Chanelle L.Current store owner

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