- Avg. revenue /month$39
- Avg. sessions /month114
- Avg. profit /month$40
- Inventory value$200
Why this business was started
I arrived in Paris and was very inspired by the city and by its artistic and fashion environments. I was searching for a job, but wanted to make some money aside and found a video on YouTube talking about Shopify. I just found it amazing. It looked simple and easy to set up. There was a jewelry brand from Montreal, my hometown, and I totally loved it so I decided to do something similar for Europe as it didn't exist here.
The reason of selling this business
I am starting a new full time job on April 1st. It is forbiden by the company's rules to have a side business, plus it is a very demanding job with long hours. I will not be able to manage both at the same time. It is unfortunate because I am very attached to this business and the brand I've built. But I am not ready to shut down the website, as I spent more than 50 hours weekly on it for the last 12 months. I want to see it online and see it grow and the brand evolve. That would be my dream.
What's involved in running this business
Regarding the daily to do, it takes around 15 minutes per order to print the packing slip, assemble the bracelet and ship it. If you don't want to handcraft yourself the bracelet, you can order them from China or elsewhere (Alibaba, Aliexpress). The stones are easy to find, but you have to buy them from a wholeseller (no need to order large quantity) to have lowest price.
The marketing is already well done, as it is my field of study. I have an Instagram page with 10.4k followers, and a Facebook page with around 1000 followers. I have a large bank of photos from influencers and product shots ready to post. The Twitter and Pinterest accounts could be more developed, but I think it is better to focus on two or three social medias top. You could keep YouTube and that's it.
I already have around 20 partnerships with digital influencers located in USA, Canada, France, Spain, Germany, Italy, Morroco, China and UK. And I receive every week new requests to collaborate. They come to the brand easily as we were published in GQ British.
Traffic and Performance
- Avg. revenue /month$39Verified
- Avg. sessions /month114Verified
- Avg. profit /month$40
- Inventory value$200
- Profit Margin80%
- Avg. sales /month5
- Shopify plan
- Inventory warehouse
- LangShop Translation App
- Adobe Creative Cloud
- G Suite Professionnal (for pro email)
Logo and branding assetsLogo, original photographies, promotionnal video, graphics and influencers collaborations. We can exchange by We Transfer or Dropbox, or send a USB key.
Personal support after saleIf you want to continue the partnership with the influencers, I can present you each one of them. The branding strategy for our social medias (very simple). I can also put you in touch with the magazine editors interested in promoting our brand. This shouldn't take more than a week.
Product photosAround 500 product photos: originals and touched ups in Photoshop. We can exchange by We Transfer or Dropbox, or send a USB key.
How to grow this business
I would invest in digital marketing (Facebook Ads, Google Adwords, retargetting, tracking, etc). I would develop partnerships with YouTube vloggers and do more videos. I would ad to the branding with a custom logo sterling silver and gold bead. I would write more blog articles and make some videos, but this is very optional.
Skills to have
Some design skills to develop new models, but you don't have to handcraft them. You can order them on Alibaba or Aliexpress already done (but then need to hold an inventory).
If you want to handcraft them, it is not hard to do (easy 5 minutes YouTube video to show you how to do the knots at the end) and you only need some creative ideas to develop new styles. You could also have someone to design them.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.