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$5,000USD
  • Avg. Revenue /month
    $171USD
  • Avg. Sessions /month510
  • Avg. Profit /month
    $150USD
Description

General description

My wife and I started Citizen Threads back in 2015 as an American heritage / hometown pride brand. Etsy was the first marketplace where we sold our t-shirt designs, but we quickly found the need to branch out and sell directly through our own online store. Our business model is centered around made-to-order apparel through a third-party fulfillment partner, Printful. Every retail order is drop-shipped using their service. We have done several wholesale orders over the past two-three years to a variety of different retailers around the country. All of these orders were fulfilled using a local screen printer in Kansas City. Citizen Threads has several social media accounts that are included in the sale of the website. We primarily market through Facebook and Instagram. Our current email marketing partner is Klaviyo, which we switched-to earlier this year. Previously, we were using Mailchimp. We have around 300 email subscribers today. We're selling the business because we recently welcomed our second child in May and we no longer have the time required to keep Citizen Threads running the way it needs to be run on a day-to-day basis.

Why should someone buy this store?

We offer unique designs that appeal to a variety of different customers. The fulfillment model has been nice, because we haven't had to maintain any inventory on our end, so it's mostly a turnkey operation.

How can the future owner improve the business?

The biggest opportunities for this business are in outbound marketing - specifically getting the email program to a point where it is more automated and the promotional emails are sent to customers on a more regular basis to increase engagement and repeat purchases.

What work have you put into the store?

It's impossible to quantify the hours of work we've poured into creating new designs and updating the website with new product information.
Time to run this business: approximately 10 hours per week
Traffic and Performance
  • Avg. Revenue /month
    $171USD
  • Avg. Sessions /month510
  • Avg. Profit /month
    $150USD
  • Profit Margin40%
  • Avg. Sales /month12
Traffic and Revenue data comes directly from Shopify and can not be edited by the seller.
Total revenue
$6,496USD
Total traffic
19,396Sessions
Expenses
  • Shopify plan
    $29USD
    /month
  • Domain
    $1.25USD
    /month
  • Klaviyo
    $1USD
    /month
  • Photoshop
    $10USD
    /month
Sale Includes
  • Physical inventory

    Not Included

  • Logo and branding assets

    All branding assets, product photography, and design files; website and social login credentials (including Etsy); Klaviyo account access for email marketing.

  • Social media accounts

  • Personal support after sale

    Available via email and phone for support.

  • Domain

  • Product photos

    Dropbox

Social Media

Mailing list326subscribers
Social followers567subscribers