All prices in USD
  • Avg. revenue /month
    $163
  • Avg. sessions /month516
  • Avg. profit /month
    $150

Description

General description

My wife and I started Citizen Threads back in 2015 as an American heritage / hometown pride brand. Etsy was the first marketplace where we sold our t-shirt designs, but we quickly found the need to branch out and sell directly through our own online store.

Our business model is centered around made-to-order apparel through a third-party fulfillment partner, Printful. Every retail order is drop-shipped using their service.

We have done several wholesale orders over the past two-three years to a variety of different retailers around the country. All of these orders were fulfilled using a local screen printer in Kansas City.

Citizen Threads has several social media accounts that are included in the sale of the website. We primarily market through Facebook and Instagram.

Our current email marketing partner is Klaviyo, which we switched-to earlier this year. Previously, we were using Mailchimp. We have around 300 email subscribers today.

We're selling the business because we recently welcomed our second child in May and we no longer have the time required to keep Citizen Threads running the way it needs to be run on a day-to-day basis.

Why should someone buy this store?

We offer unique designs that appeal to a variety of different customers. The fulfillment model has been nice, because we haven't had to maintain any inventory on our end, so it's mostly a turnkey operation.

How can the future owner improve the business?

The biggest opportunities for this business are in outbound marketing - specifically getting the email program to a point where it is more automated and the promotional emails are sent to customers on a more regular basis to increase engagement and repeat purchases.

What work have you put into the store?

It's impossible to quantify the hours of work we've poured into creating new designs and updating the website with new product information.

Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $163
    Verified
  • Avg. sessions /month516Verified
  • Avg. profit /month
    $150
  • Profit Margin40%
  • Avg. sales /month12

Other details about profit: Q3 and Q4 (holiday) are typically our most profitable quarters

Total revenue
  • $6,866
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 21,681Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $1.25
      /month
    • Klaviyo
      $1
      /month
    • Photoshop
      $10
      /month

    Sale Includes

    • Physical inventoryNot Included
    • Logo and branding assetsAll branding assets, product photography, and design files; website and social login credentials (including Etsy); Klaviyo account access for email marketing.
    • Personal support after saleAvailable via email and phone for support.
    • Domain
    • Product photosDropbox
    • SuppliersNot Included
    • Mailing list
      326subscribers
    • Social Media
      Total followers567subscribers

    Why use Exchange?

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    Verified listing data

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    Encrypted payment capture

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    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.