All prices in USD
  • Avg. revenue /month
    $19,942
  • Avg. sessions /month13,969
  • Avg. profit /month
    $3,644
  • Inventory value
    $1,000

Business Story

Why this business was started

I started this business as a passion project three years ago with the aim of it subsidising part of my living expenses. The brand quickly grew way beyond a passion project - becoming a multi national in just 8 months and breaking 1 million dollars in sales across all of our stores (AU, USA and UK) in just 18 months (the profit report included in the images of this listing is from our Australian store and does not include our US or UK revenues).

The reason of selling this business

Classy Duds has been my baby for a little over three years now, giving and teaching me so so much! It launched me into a new career path and gave me the lessons and insights on what it takes to run your own business. As my other professional commitments take more and more of my time, I have decided that it's time for the business to be nurtured and grown under the guidance of someone new.

What's involved in running this business

On a day to day / week to week basis, Classy Duds is a very easy business to run. It consists mainly of monitoring our Facebook ads and spends, researching and creating new designs and posting on Instagram. Everything else is either automated or outsourced.

This business was founded: over 3 years ago
Time to run this business: approximately 8 hours per week

Traffic and Performance

  • Avg. revenue /month
    $19,942
    Verified
  • Avg. sessions /month13,969Verified
  • Avg. profit /month
    $3,644
  • Inventory value
    $1,000
  • Profit Margin20%
  • Avg. sales /month439
Other details about profit: All profits are reported from online sales, we currently do not have any brick and mortar stores.
Total revenue
  • $797,696
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 558,765Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $0
      /month
    • Employees
      $500
      /month
    • Domain
      $40
      /year
    • Email marketing, paid Shopify apps
      $98
      /month
    • Facebook/Instagram
      $5,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All logo and branding images, illustrator & photoshop files, video content delivered via dropbox.
    • Personal support after sale

      I will provide support for the business for 10 hours a week, Monday to Friday, for two months after the sale. I will also be more than happy to screen record any work that I do in this time so that it is easily referenced in the future.
    • Domain

    • Product photos

      All product photos delivered via dropbox.
    • Social media

      Total followers67,000subscribers
    • Suppliers

      All supplier relationships will be transferred with the sale. You will receive an introduction to each via email upon purchase.
    • Mailing List

      26,724subscribers

    Seller‘s Advice

    How to grow this business

    1. Release four new designs on T-Shirts and Sweatshirts per month, making sure that two of each four have global appeal (we have a large Australian following and a lot of our designs aren't as relevant in other markets, but the ones that are have a lot of success)

    2. Start an online wholesale portal and begin approaching retailers.

    3. Add to the store: custom apparel (eg. long sleeve button up shirts, perfect for festivals, with our exisiting best selling designs patterned across them), board shorts, womens swimwear, tank tops, womens cut tees, tall tees, socks, sunglasses, expand the necklace range, expand the ring range, expand the earring range.

    4. Start advertising on Google.

    5. Start advertising on Snapchat.

    Skills to have

    An understanding of Facebook Ads, Adobe Illustrator & Photoshop will help, but is not necessary as these can be outsourced. I will also provide how to / example videos of how we set up our ads in Facebook and provide links to reputable sites in which to outsource designs affordably.

    Share

    CL
    Chevy L.Current store owner
    Classy Duds has been my baby for a little over three years now, giving and teaching me so so much! It launched me into a new career path and gave me the lessons and insights on what it takes to run your own business. As my other professional commitments take more and more of my time, I have decided that it's time for the business to be nurtured and grown under the guidance of someone new.

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