All prices in USD
  • Avg. revenue /month
    $737
  • Avg. sessions /month1,826
  • Avg. profit /month
    $400

Business Story

Why this business was started

Classy Rradical was born almost a year ago when my partner and I decided to embark on a new journey.

The inspiration for the store came from my partner, who curated the stores concept and selected the pieces to sell in our collections.

Having studied fine arts and working as a stylist & creative director, my partner has a sharp eye for observing the latest trends in sub-cultures and translating them into the overall vibe and style that Classy Rradical conveys.

On the flip side, I studied politics & economics and have a much more analytical background.

Naturally, our task allocation has seen myself conducting business strategy, marketing, analytics & customer service while my partner curates the store and creates content for social media.

The reason of selling this business

Since we launched, the store has been growing steadily (theres a clear upward trajectory and we've only dominated one sales channel - Instagram/Facebook).

You might be wondering: why are we selling the store if it's bound to continue it's upward trajectory?

Here comes the sad part of the story.

My partner and I are embarking on our own personal journeys for growth & discovery and are going our separate ways for the time being. This inevitably creates uncertainty and complications in the management of the store as won't have the stability we currently enjoy.

Why don't you hire VA's to run the store?

We could do that, but embarking on our journeys means leaving everything behind and we both feel like even if we wouldn't have much work to do, it would still occupy some of our mental capacity.

When my partner and I work on something, we both have the tendency to constantly think about it and we need space to have our full mental energy.

We've considered hiring virtual assistants (which we've used for other projects in the past) to help us with the more repetitive, time-consuming aspects, but haven't gotten around to doing so, so it's just been the two of us in our spare time.

Our plan has always been to dominate one sales channel before expanding. In regards to social media, we see Pinterest and Snapchat as the top priority atm obviously other marketing efforts like PPC, SEO & content marketing.

What's involved in running this business

The store is a dropshipping store, so you won't need to hold ANY stock. We'll give you our database of suppliers. We also use Oberlo, which automates fulfillment from Aliexpress.

We're starting to dominate IG as a sales channel and have good relationships with influencers we've started working with in our niche. We have a very high engagement rate (almost 10%) and most of it has grown organically. We currently have 4100~ engaged followers and it continues to grow daily.

Essentially, all you need to run the store is an internet connection and a smartphone / laptop and of course, access to all the accounts: store details, email, apps like mailchimp, our social media handles and bank details.

This business was founded: about 2 years ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $737
    Verified
  • Avg. sessions /month1,826Verified
  • Avg. profit /month
    $400
  • Profit Margin50%
  • Avg. sales /month25
Other details about profit: We don't make any sales outside of Shopify, so all the revenue reported can be analysed in Shopify.
Total revenue
  • $17,690
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 43,835Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Domain
      $10
      /year

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      We'll transfer all in-house logo and brand assets using Google Drive or the preferred method the buyer has.
    • Personal support after sale

      We're more than happy to answer any questions / provide support the buyer during the first month after the sale. We can also provide a PDF document with everything the buyer needs to run the business.
    • Domain

    • Product photos

      All the product photos are currently stored in the Shopify media library. We have some original content that we can provide via Google Drive as well.
    • Social media

      Total followers4,350subscribers
    • Suppliers

    • Mailing List

      1,050subscribers

    Seller‘s Advice

    How to grow this business

    Double down on the current marketing strategy of using influencers and expand to various other countries (UK, US, Aus, etc.)

    Hire an agency to work on SEO and start doing PPC ads as well.

    Create a blog and start content marketing on fashion trends, etc.

    Start branding the clothes from the suppliers & creating pop-up events, etc.

    Skills to have

    My partner and I started as beginners without any knowledge of marketing and running a business. We learnt as we went.

    Knowledge of Instagram ads/ using influencers is important, although extremely easy to learn if you haven't done any of it yet.

    SEO, Google Adwords, Content Marketing could be useful although we haven't done any of this thus far. It would definitely be a plus.

    Share

    SB
    Stefanos B.Current store owner
    I'm Stefanos, I have a BA in politics which I obtained in the Netherlands after living there for 4 years. I'm Greek although i was raised in Bali and have lived and traveled all over the world. I speak 5 languages and i'm currently living the life of a digital nomad in Bali.

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