All prices in USD
  • Avg. revenue /month
    $939
  • Avg. sessions /month652
  • Avg. profit /month
    $100

Business Story

Why this business was started

Through market research, we identified a niche growth market in carbon monoxide detection and alarms. With the heightened awareness of this now, and changing legislation we think there is real potential to grow a dedicated Carbon Monoxide detection store both here in the UK, the US and elsewhere.

The reason of selling this business

Our other business interests are taking precedence and we don't have the time necessary to grow and make this business a success.

What's involved in running this business

We don't hold any stock, all of this is done by out UK partner who stock our product s and fulfil all of our orders. A new supplier would need to be found in the event of a sale. Our day to day running of the store consists of maintaining the site, publishing content, reviewing prices, and running paid marketing campaigns, i.e google PPC and shopping channels.

This business was founded: over 3 years ago
Time to run this business: approximately 4 hours per week

Description

General description

We are a UK Based niche e-commerce business providing consumers, landlords and businesses the quickest, simplest and most comprehensive way to understand carbon monoxide and buy the right product – championing carbon monoxide safety for the general public.

It is our mission to provide all the information you need to understand carbon monoxide, the risks, and how to protect yourself and the people you are responsible for.

We offer the most comprehensive range of carbon monoxide detection products in the UK. We stock all of the top certified brands, and have a wide range of protection to suit all needs.

We constantly monitor our prices to offer you the best prices, and there are no hidden costs.

We are committed to raising awareness of the dangers of carbon monoxide, lobbying for the right legislation to ensure people are protected, and needless deaths and serious injury are avoided.

This is our pledge so our customers know they are buying the best products, at the best prices, and with us doing our best to help others avoid unnecessary loss and pain from the silent killer.

Why should someone buy this store?

CO-Detect.com is a firmly established and trading niche UK eCommerce business in the Fire & Safety sector. We have been trading for over 12 months and have sales of £17.5k and a customer base of over 400. We have strong organic and paid search performance, appearing on page one of Google for most of the manufacturer models we supply. Our specialised niche focus gives us a great competitive advantage online over much broader fire safety suppliers in the growing UK carbon monoxide alarm market, and with changes in the law around the corner which will make fitting alarms compulsory, we have established an early foothold in a strongly emerging sector.

How can the future owner improve the business?

Opportunities exist to lower overheads and increase margins by sourcing product lines individually, setting up alternative or direct fulfillment methods, driving sales via digital marketing activity and partnerships to lower to the cost of sale acquisition.

Generally suited to an owner with more time to focus on the business, as busy consultants we have decided to focus on other business interests and client work.

What work have you put into the store?

Strategy, brand, design, build, optimisation, marketing, logistics, basically the complete set up of an e-commerce business from scratch!

Traffic and Performance

  • Avg. revenue /month
    $939
    Verified
  • Avg. sessions /month652Verified
  • Avg. profit /month
    $100
  • Profit Margin10%
  • Avg. sales /month30
Other details about profit: Opportunities exist to lower overheads and increase margins by sourcing product lines individually, looking at alternative or direct fulfillment methods, driving sales via digital marketing activity and partnerships to lower to the cost of sale acquisition.
Total revenue
  • $38,497
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 26,733Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Domain
      $15
      /year

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All assets transferred via Dropbox or per method of your choice.
    • Personal support after sale

      Happy to advise and support for an agreed period following any sale. All graphics and code assets will be provided and we can answer any questions relating to these.
    • Domain

    • Product photos

      All assets transferred via Dropbox or per method of your choice.
    • Social media

      Total followers75subscribers
    • Suppliers

      Not Included
    • Mailing List

      402subscribers

    Seller‘s Advice

    How to grow this business

    Opportunities exist to lower overheads and increase margins by sourcing product lines individually, looking at alternative or direct fulfillment methods, driving sales via digital marketing activity and partnerships to lower to the cost of sale acquisition.

    Skills to have

    Ideally all aspects of digital marketing, and some knowledge in this sector.

    DW
    Dominic W.Current store owner
    Dominic Williams Digital agency owner and creative consultant, with 20 years experience in the digital design sector. Warren Davey MBA and qualified marketing leader with 20 years in both leading agency and blue-chip client side experience.

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