All prices in USD
  • Avg. revenue /month
    $100
  • Avg. sessions /month298
  • Avg. profit /month
    $61
  • Inventory value
    $500
This business was founded: over 2 years ago
Time to run this business: approximately 10 hours per week

Description

General description

Coastal Beach Style sells home décor, gift items, accessories and stationery. We have a Facebook page with 25k followers who actively engage in our posts. We also have stores on Etsy and Zazzle, where we sell some of our most popular items. All designs are original and created in-house. I am a graphic designer and have worked for a retail company for over ten years. The sale of this store includes transfer of ownership and the copyrighted designs for this store. This is not a dropship store. While some products can be automatically fulfilled through an app, a good number of them are manually fulfilled via screenprinting, sublimation and vinyl. Many products are also personalized and interaction with the customer is required to complete orders. While it's not a set-and-forget kind of store, it can become one with the addition of Shopify apps. The buyer for this store will need to have background in the custom product industry and familiar with sublimation, vinyl and screen-printing. We do not offer training in this area. I've enjoyed creating and running this store, the beach niche is a fun one. But I've had ongoing health issues the past year and it's been a challenge to keep the store going.

Why should someone buy this store?

The beach niche is a fun niche to sell in. And profitable. Think Tommy Bahama, Margaritaville, Lily Pulitzer and Salt Life. They all have followings and a solid base of customers. Coastal Beach Style has potential to grow, there are active followers and needs someone to take it to the next level. Where we excel are the products that the other stores are not offering such as shower curtains, bed covers and personalized items.

How can the future owner improve the business?

My background is in pattern and stationery design. So while I can design all-over-print for pillows, shower curtains and bed covers, I'm not as experienced with shirt design. The store also needs someone who can multi-task and handle marketing. We've started an email list but often neglect it. It's hard to run a business solo, you'll need help to attend to various areas and grow the store.

What work have you put into the store?

I've created the designs you see on the products. I've vetted various manufacturers to pick the best ones in terms of cost and quality. I've taken the product photos you see in the store. We also have put quite a bit of effort into SEO for the store and have a blog with a good number of posts.

Traffic and Performance

  • Avg. revenue /month
    $100
    Verified
  • Avg. sessions /month298Verified
  • Avg. profit /month
    $61
  • Inventory value
    $500
  • Profit Margin15%
  • Avg. sales /month15
Other details about profit: Our profit comes from three sources: the Shopify store, Etsy and Zazzle. The profit margins vary with the product lines and whether orders are fulfilled in-house or by a fulfillment company.
Total revenue
  • $3,090
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 9,255Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $15
      /year
    • Klaviyo
      $1
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Sale of this store includes logo, all social media photos, product photos. Everything is backed up to the cloud and can easily be transferred. I cannot transfer the Etsy and Zazzle stores, it's against the terms of use. However I can assist with setting up new stores for those websites.
    • Personal support after sale

      I can provide support in getting started, developing workflows. I can be available for the first 6 months or so. Please note I do not provide training in sublimation, screen printing and vinyl cutting. You will need to have a background in these areas.
    • Domain

    • Product photos

      All product photos will be transferred with the sale of the store. Everything is backed up to the cloud and can easily be transferred.
    • Social media

      Total followers25,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      100subscribers

    Seller‘s Advice

    How to grow this business

    I would put more time into designing for the existing product lines. I'd like put more effort into marketing. The products sell, it's just a matter of reaching the customers.

    Skills to have

    A background in graphic design, knowledge of running an ecommerce store and associated social media pages. It also helps to have a background in the custom apparel business - how to decorate clothing using vinyl, screen printing and sublimation.

    CB
    Cindy B.Current store owner
    I'm a graphic designer with a background in pattern design and stationery. I started a Shopify store as a way of branching into independence from my company. I chose the beach niche because it's an area I've designed for over the years and am fairly knowledgeable on what designs appeal to customers. The beach niche is also fun :)

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