- Avg. revenue /month$1,708
- Avg. sessions /month2,066
- Avg. profit /month$400
Why this business was started
In summary we do not have enough spare time to run this store to its full potential. We primarily aimed to have a niche dropshipping store that could evolve into a brand that would have increased flexibility and not necessarily rely on the dropshipping model at some point in the future.
After some research and analysis of the products available the niche of drinks coasters was selected and a catchy name developed to match the fun, novelty products available on the website.
Care and attention has been put into the logo and the brand colours and as a result these remain consistent across all mediums. All our social media accounts display the same logo and colours as well as the automated Shopify emails, MailChimp email templates and the website itself.
The reason of selling this business
Since starting, we have been happy with the monthly profits but in the latter part of 2019 the monthly profit began to level out at a good rate. Things were looking promising for the coming months of 2020. Unfortunately both myself and the other owner of the store have obtained other commitments as well as a change of geographical location. These other commitments unfortunately take up more time than hoped and does not leave us with the sufficient time required to run the store and the Facebook ads effectively.
Due to these reasons very little activity has taken place since Christmas 2019.
What's involved in running this business
Currently most of the traffic comes from Facebook advertising. Once per week we organise what days and the budgets for all the Facebook ads. Most of our sales comes from a hand full of products, so these are the URLs we push via the adverts. Other profits come from upsells.
Once per day the orders are processed via Oberlo. This automates the ordering of the items from AliExpress. Any emails entered via the site are also automatically transferred to a MailChimp account for future communications. Once the item has been ordered, Oberlo handles the email notifications as the various stages are met. Emails sent from customers are replied to.
Traffic and Performance
- Avg. revenue /month$1,708Verified
- Avg. sessions /month2,066Verified
- Avg. profit /month$400
- Profit Margin20%
- Avg. sales /month125
- Shopify plan
- Oberlo, Rivyo Product Review, Parcel Panel
- Facebook, Instagram
Physical inventoryNot Included
Logo and branding assetsAll the final image assets as well as the master files will be sent via email. The final assets would mirror what is currently used online and the master files would be ideal for anyone wanting to build upon the brand and tweak the graphics to their liking.
Personal support after saleFor one month, we will be available to answer questions via email. For example we can assist in explaining how we run the site and handle all the plugins and services required to coordinate the business.
Product photosThese images come ready saved in the Shopify product area. Any photos that were taken by ourselves will be handed over to the buyer in the highest resolution possible. For example our top selling product has been photographed in light boxes which helped improve the conversion rate of that particular product page. We also have a short video showcasing our flagship product that will come included. This could potentially perform well as advertising but limited time was available to optimise the advert.
SuppliersWe have an excellent relationship with our main supplier and have direct contact via a What's App group which the buyer can be added to.
How to grow this business
Currently we have limited time to dedicate to this project and the only tactic we use to drive visits is via Facebook advertising. Should we attempt to grow the store over the next five years we would look into other methods of generating site visits such as influencer marketing, affiliate marketing and optimising the Facebook advertising that has already taken place.
We've also had a number of organic visits that have led to sales. Our advice would be to create blogs and other content that will increase these numbers and lead to further organic sales. To further improve online presence of Coaster Rica it would also be important to maintain and improve the various social media accounts that come included in this exchange.
Further split-testing and optimisation of up-selling (which is set up with various plugins) could also improve the average order value as well as focussing on consistent MailChimp email campaigns to generate further income from the existing customer base.
Skills to have
Marketing knowledge is important for Coaster Rica as the majority of site traffic comes from advertising. Prior knowledge of Facebook Ads, Facebook itself, Instagram, MailChimp and of course Shopify would cover the majority of the skills and tools required to run the site.
Split testing also plays a large parts as Facebooks adverts, up-sells and the product pages themselves can be optimised further.
Coaster Rica is a dropshipping store, so knowledge of managing orders via Oberlo and experiencing dealing with overseas suppliers would be ideal but not essential. These tools are designed to be simple so can be very quickly learnt.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.