All prices in USD
  • Avg. revenue /month
    $391
  • Avg. sessions /month692
  • Avg. profit /month
    $400
  • Inventory value
    $20,000

Business Story

Why this business was started

Cohen & Sons was my grandfathers business back in the 1940's. I restarted the brand from scratch in 2016. Since it's launch it has been steadily improving. I am selling the business because I am transitioning into real estate. For someone that is looking to launch a men's lifestyle brand there is plenty of room to grow.

The reason of selling this business

I transitioned into another industry. The brand has a ton of potential and has national notoriety. It simply needs a strong leader to take the business to the next level. It has not been active for a few months as my interests shifted.

What's involved in running this business

To ramp the brand back up you would have to re-stock or establish a good drop shipping program. Add some fresh products and you'll be set. I would also provide all the artwork and tech packs for the current collection. When purchased the the site will come with thousands of lifestyle photos and video to help support it. The instagram page with over 16K engaged followers may also be included. We have email subscribed lists of 2,000+ Wholesale buyers and 250+ of dedicated customers. All lists are 4 years old and have rare unsubscribes.

This business was founded: over 4 years ago
Time to run this business: approximately 80 hours per week

Traffic and Performance

  • Avg. revenue /month
    $391
    Verified
  • Avg. sessions /month692Verified
  • Avg. profit /month
    $400
  • Inventory value
    $20,000
  • Profit Margin60%
  • Avg. sales /month30
Other details about profit: Cohen & Sons had a strong wholesale business and booked orders upward of $100K. We could also do $8,000 a month in profit.
Last 4 years revenue
  • $21,484
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 4 years traffic
  • 38,109Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $20
      /year

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      An entire media package with logos, artwork, brand guidelines, photography will all be transferred via dropbox.
    • Personal support after sale

      This was a project that was very important to be and supported me and my staff for four years. Depending on the sale price I can be involved as long as necessary.
    • Domain

    • Product photos

      All will be transferred via dropbox. Everything is filed professionally and will be easily deciphered. All products have studio model shots, flats, and lifestyle photos.
    • Social media

      Total followers17,000subscribers
    • Suppliers

    • Mailing List

      2,769subscribers

    Seller‘s Advice

    How to grow this business

    I would double down on the t-shirt, hat, and accessory program. These preformed very well. I would also drop the price point slightly and release more products more often. We were on a wholesale timeline which I believe didn't allow us to release new product as often as our customers would like.

    Skills to have

    I believe simply the ability to communicate with the customers, build trust, and continue to create a steady stream of content to feed the social platform. The brand history has enough credibility to support rapid growth. Especially is they are experience in online advertising. They have all they need for at least the next year or two content wise.

    ZC
    Zach C.Current store owner
    I'm an extremely motivated individual. I continue to build my skills in Marketing, Business operations, and product souring / manufacturing. I truly enjoy creating content and collaborating with lifestyle brands.

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