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$15,999 USD

Color My Slime

colormyslime.com

Appears in Toys and games , New York, United States, Medium Business, Businesses using TaxJar for Sale, Business and Franchises under $20,000, Inventory

General description

Well-known brand selling slime pigments across 75+ SKUs in a popular niche. Includes an Instagram account with 30,000 followers, blog with organic traffic of 10,000 views/month, and Etsy and Shopify sales channels (with 65+ 5 star reviews). Color My Slime ranks #1 on Google for "slime pigment".

We hold inventory ourselves and have US suppliers. Sale includes social media accounts, blog, $4k of inventory and fixed assets, and domain.

Very little marketing has been done (no PPC advertising, email campaigns, etc.) beyond (unpaid) partnerships with social media influencers.

Slime is a toy product for children and adults aged 8 and above. Our pigment focuses on the DIY segment of the market since slime is often made at home with easily acquired household products. Our customers consist of both individuals and businesses who purchase our pigment for use in their finished slime products.

Financials and traffic

Gross Profit above is revenue minus raw materials (pigments). Average net profit per month after all variable and fixed expenses is $449/mo: raw materials, packaging, credit card fees, Etsy and Shopify transaction fees, Shopify and Etsy store/listing fees, sales taxes, discounts, returns, shipping, and marketing. Largest expense is the raw materials, which is on average 37% of sales.

Note that the lifetime revenue chart only shows sales through Shopify and does not include Etsy ($1,605 product sales, $2,266 gross sales).

Holidays are large spikes and can be capitalized further.

Average profit/month

$641 USD

Average overall profit margin

48%

Average number of sales/month

39

Value of inventory

$4,000 USD

Average Monthly revenue

$807.53 USD

Average Monthly traffic

3,630 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

I have free lifetime accounts for marketing apps via Fomo (usually $39/month) and Cross Sell (usually $19/month). No advertising done through social media or anywhere else. Had to enter a value greater than 0 for subscription and advertising costs so I've entered $1 for each.

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$1.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1.00/month

Inventory warehouse

$1.00/month

Domain

$0.00/month

Inventory

Includes pigment, packaging, shipping labels. Sale can also include fixed assets like thermal printer, laser printer, steel panels with plastic cube containers, and more.

There are no warehouse fees (was required to enter a value, so I have $1/mo).

Located in New York City

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

colormyslime

Instagram

colormyslime

Twitter

colormyslime

Mailing list

1,672 subscribers

Social media followers

30,000 people

Q & A

Why should someone buy this store?

Opportunity to acquire a highly profitable store with minimal day-to-day work required, strong market-leading brand position, revenue growth and cost reduction opportunities, and within an attractive, steadily growing niche market (Google searches for "slime" has continued to increase over the past 3 years).

How can the future owner improve the business?

Plenty of opportunities for revenue growth, cost reductions, and time reductions.

Top-line growth: (i) monetize the blog, (ii) more marketing partnerships with well-known slime celebrities, (iii) Amazon sales (iv) execution of retail campaigns (I've lined up packaging, sales materials, etc.), (v) price increases, (vi) new SKUs (thermochromic, glitter, 3D magnetic, etc.) with higher price mix (vii) manage abandoned checkouts.

Cost reductions: (i) lower cost suppliers (I have a list of supplier contacts I've acquired with lower prices but may require higher volume), (ii) packaging cost decreases through higher volume purchases.

Time reductions: (i) use an outsourced fulfillment center.

What work have you put into the store?

Built a following on Instagram, Etsy, and a blog; initiated a campaign to get products in retail stores (all products, packaging, sales materials ready to go); shifted 60%+ SKUs towards cheaper suppliers; new product introduction; brand campaigns ("name that pigment" contest, partnering with popular slime accounts to make videos with 1.5M+ views).

How many hours does it take to run this business per week?

2 hours

$15,999 USD

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