• Avg. Revenue /month
  • Avg. Sessions /month3,547
  • Avg. Profit /month
  • Inventory value

General description

Well-known brand selling slime pigments across 75+ SKUs in a popular niche. Includes an Instagram account with 30,000 followers, blog with organic traffic of 10,000 views/month, and Etsy and Shopify sales channels (with 65+ 5 star reviews). Color My Slime ranks #1 on Google for "slime pigment".

We hold inventory ourselves and have US suppliers. Sale includes social media accounts, blog, $4k of inventory and fixed assets, and domain.

Very little marketing has been done (no PPC advertising, email campaigns, etc.) beyond (unpaid) partnerships with social media influencers.

Slime is a toy product for children and adults aged 8 and above. Our pigment focuses on the DIY segment of the market since slime is often made at home with easily acquired household products. Our customers consist of both individuals and businesses who purchase our pigment for use in their finished slime products.

Why should someone buy this store?

Opportunity to acquire a highly profitable store with minimal day-to-day work required, strong market-leading brand position, revenue growth and cost reduction opportunities, and within an attractive, steadily growing niche market (Google searches for "slime" has continued to increase over the past 3 years).

How can the future owner improve the business?

Plenty of opportunities for revenue growth, cost reductions, and time reductions.

Top-line growth: (i) monetize the blog, (ii) more marketing partnerships with well-known slime celebrities, (iii) Amazon sales (iv) execution of retail campaigns (I've lined up packaging, sales materials, etc.), (v) price increases, (vi) new SKUs (thermochromic, glitter, 3D magnetic, etc.) with higher price mix (vii) manage abandoned checkouts.

Cost reductions: (i) lower cost suppliers (I have a list of supplier contacts I've acquired with lower prices but may require higher volume), (ii) packaging cost decreases through higher volume purchases.

Time reductions: (i) use an outsourced fulfillment center.

What work have you put into the store?

Built a following on Instagram, Etsy, and a blog; initiated a campaign to get products in retail stores (all products, packaging, sales materials ready to go); shifted 60%+ SKUs towards cheaper suppliers; new product introduction; brand campaigns ("name that pigment" contest, partnering with popular slime accounts to make videos with 1.5M+ views).

Time to run this business: approximately 2 hours per week
Traffic and Performance
  • Avg. Revenue /month
  • Avg. Sessions /month3,547Verified
  • Avg. Profit /month
  • Inventory value
  • Profit Margin48%
  • Avg. Sales /month39
Total revenue
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
Traffic data comes directly from Shopify and cannot be edited by the seller
  • Shopify plan
  • Inventory warehouse
  • Domain
Sale Includes
  • Physical inventory

  • Logo and branding assets

  • Personal support after sale

  • Domain

  • Product photos

  • Suppliers

  • Social Media

    Total followers30,000subscribers

Slime T.

Running this business for over 1 year
In 2019 I’m traveling the world and unable to carry physical inventory, so I’ll be focusing on my software business.
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