- Avg. revenue /month$9,245
- Avg. sessions /month4,342
- Avg. profit /month$2,135
Why this business was started
The store was started as a way of learning ecommerce and building out a shopify business. The niche was chosen as there was no other sites in this niche in Australia with a wide variety of different brands available. With Australia being such a large country and having trades people spread across regional areas, this site has become very handy for them to make purchases and compare different brands in one place.
The reason of selling this business
I feel I have taken the business as far as I can whilst only working on it part-time. I still work full-time and feel its time to move on. There is so many growth opportunities for the right person to grow this store. A new owner could get more suppliers and expand google and facebook advertising and start competing with the three large brick and mortar businesses in the space in Australia before they get online.
What's involved in running this business
As a store owner you will be responsible for the following day to day activites. - sending orders to suppliers and paying up front via credit card or direct deposit- suppliers send orders direct to customers using there own freight accounts. This saves me time, however you could organise your own freight if preferred. - updating fulfulment information from suppliers for each order. - checking google ads, analytics and facebook ads - sending out 2 email campaigns a week - responding to customer enquiries, phone calls or message bank messages
Most orders are approx $500 in value with anywhere from 0 to 6 orders a day depending on time of year, Each order takes approx 2 -3 mins to send off.
This store is a dropshipping business in the HVAC/R (Heating, Ventilation, Air Conditioning and Refrigeration) industry. It utilises top quality local suppliers to fulfill all orders. All orders are sent direct to my customers with my branding that is supplied by me to my suppliers.
I have 9 quality suppliers with approx 450 products listed. The store is also linked to ebay Australia.
I have custom email sequences setup and in place using omnisend app for all welcome emails, order confirmation and abandoned cart. I currently have 900 subscribers. I also use pushowl for browser popups and have 2378 subscribers for this app.
I currently use the product reveiws app and have approx 100 reviews with the vast majority being 4-5 star. I have one 2 star and two 1 star reviews, and these were both product issues only which were resolved by suppliers under warranty.
The site gets very little phone or email enquiries as vast majority of customers are tradespeople and they know what they want and how to use already, very minimal customer service is required. I also get very few returns, and the returns I do get all my suppliers have been extremely helpful and generally organise everything direct with my customer.
Customer acquisition is largely organic, google ads and facebook ads.
Why should someone buy this store?
This store is really starting to get traction in the HVAC-R niche. I have sold products to small businesses up to large multi national business and government organisations such are Mercure Hotels, Royal Flying Doctor Service and the Australian Navy.
How can the future owner improve the business?
A future owner should look into gaining more suppliers and focusing efforts on email marketing, google marketing and facebook marketing.
I feel a Google Ads guru could take this site to another level.
What work have you put into the store?
I have built this entire store from scratch.
- Finding and successfully convincing large multi national suppliers to supply products and ship on my behalf - Store Design - Product Uploads - Branding - Email welcome and abandoned cart sequences - Ebay Link - Google Ads - Facebook Ads - SEO
Traffic and Performance
- Avg. revenue /month$9,245Verified
- Avg. sessions /month4,342Verified
- Avg. profit /month$2,135
- Profit Margin15%
- Avg. sales /month30
- Shopify plan
- Google and Facebook
- Ebay Fees, Shopify Payments fees, Afterpay, Paypal
Physical inventoryNot Included
Logo and branding assetsAll assets can be transferred via google drive or dropbox
Personal support after saleI can provide email and phone support for 6 months. Training can be done via skype. Minimal training is required to run this site if you have run ecommerce stores previously. I have managed to do everything required including building site from scratch part time. I will provide a detailed standard operating procedure manual. My suppliers will also be able to provide technical support and answer questions on all products in depth. My customers have never had a problem with me having to ask supplier for advice and getting back to them with an answer.
Product photosAll photos are stored on shopify
How to grow this business
I would focus on creating more google ads campaigns and getting much more focused in this area.
Facebook ads would be a worth investing into for growth.
Marketing in industry magazines would also be worthwhile to help accelerate growth.
Skills to have
This site is in the HVAC/R Tool niche. Almost all of my customers are a tradesperson or a business owner. They genrally know what they are after and this site has very little customer required. The occasional email or phone call. A basic knowledge of the best selling tools would be advantageous to learn. All this information is in the product descriptions on the site and most customers are just looking to verify information. Also my suppliers are extremely helpful and if I cannot answer they are generally happy to call my customer on my behalf to explain and detailed questions.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.