We are an online based certification program in the fitness industry. We offer many different fitness certifications, but our main product is a Personal Trainer Certification. The amazing opportunity of this business is the complete lack of inventory and cost of goods. A customer will go through our test and become certified for $199 and the cost of this to the business is $0 and the whole thing is automated!
We have built a course study as well as dozens of certification tests. The Personal Training Certification is $199 and is valid for 2 years. During those 2 years the trainer must obtain CEC's (Continuing Education Credits) in order to keep their certification active. Those CEC's range from $49-$79. This means that as long as this customer continues as a personal trainer they will need to stay certified and to keep it active they will be purchasing ongoing.
The biggest challenge is marketing to customers. We created this company because we have the expertise to build a comprehensive website as well as the expertise in the fitness industry. We are not particularly savvy in e-commerce marketing, which is why we are selling. CEFA is just a great marketing strategy away from being enormously profitable!
Financials and traffic
We literally have 100% profit margins! Our only cost is customer acquisition.
Average overall profit margin
Average number of sales/month
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We don't currently advertise. We do not have a very good understanding of how to do it.
CEFA is an amazing untapped opportunity. The most challenging part of this concept was to create a website with such an immense amount of testing. This required a lot of code skill. This is all created, and it is TURN KEY. Our challenge was we didn't know how to market it. We've spent the last year creating it, and are just ready to let someone with a marketing background take it from here.
How can the future owner improve the business?
Marketing. Someone with the knowledge to target the correct customers and drive them to the website will be able to make this start up company into a massively profitable company. No Cost of Goods. No Shipping. All Automated. Just have to FIND the customer.
What work have you put into the store?
We have put hundreds and hundreds of hours into coding this website and creating these tests.
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I am a gym owner from Minnesota and have been a personal trainer for the last decade. I have a huge passion for fitness. Me and my brother who does coding by trade, created this amazing website. We just don't have the time or the understanding of how to grow it.