All prices in USD (Council of Exercise Fitness and Athletics)
  • Avg. revenue /month
  • Avg. sessions /month29
  • Avg. profit /month


General description


We are an online based certification program in the fitness industry. We offer many different fitness certifications, but our main product is a Personal Trainer Certification. The amazing opportunity of this business is the complete lack of inventory and cost of goods. A customer will go through our test and become certified for $199 and the cost of this to the business is $0 and the whole thing is automated!

We have built a course study as well as dozens of certification tests. The Personal Training Certification is $199 and is valid for 2 years. During those 2 years the trainer must obtain CEC's (Continuing Education Credits) in order to keep their certification active. Those CEC's range from $49-$79. This means that as long as this customer continues as a personal trainer they will need to stay certified and to keep it active they will be purchasing ongoing.

The biggest challenge is marketing to customers. We created this company because we have the expertise to build a comprehensive website as well as the expertise in the fitness industry. We are not particularly savvy in e-commerce marketing, which is why we are selling. CEFA is just a great marketing strategy away from being enormously profitable!

Why should someone buy this store?

CEFA is an amazing untapped opportunity. The most challenging part of this concept was to create a website with such an immense amount of testing. This required a lot of code skill. This is all created, and it is TURN KEY. Our challenge was we didn't know how to market it. We've spent the last year creating it, and are just ready to let someone with a marketing background take it from here.

How can the future owner improve the business?

Marketing. Someone with the knowledge to target the correct customers and drive them to the website will be able to make this start up company into a massively profitable company. No Cost of Goods. No Shipping. All Automated. Just have to FIND the customer.

What work have you put into the store?

We have put hundreds and hundreds of hours into coding this website and creating these tests.

This business was founded: over 2 years ago

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month29Verified
  • Avg. profit /month
  • Profit Margin100%
  • Avg. sales /month1

Other details about profit: We literally have 100% profit margins! Our only cost is customer acquisition.

Total revenue
  • $2,623
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 850Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain

    Sale Includes

    • Physical inventoryNot Included
    • Logo and branding assets
    • Personal support after saleNot Included
    • Domain
    • Product photosNot Included
    • Social media
      Total followers187subscribers
    • SuppliersNot Included
    • Mailing ListNot Included


    Ben D.Current store owner
    Check out--> [REDACTED] I am a gym owner from Minnesota and have been a personal trainer for the last decade. I have a huge passion for fitness. Me and my brother who does coding by trade, created this amazing website. We just don't have the time or the understanding of how to grow it.


    Similar Businesses

    Sold businesses

    Our features for a secure experience

    Exchange Trust

    • Verified revenue and traffic
    • Secure messaging platform
    • Escrow payment system
    • Dedicated migration team
    Learn more

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.