- Avg. revenue /month$2,941
- Avg. sessions /month1,766
- Avg. profit /month$1
- Inventory value$375,000
Why this business was started
For twenty years I had always wanted to own my own business and four years ago I felt it was time to take the next step. I started this business having been in the retail industry for a period of time and felt there was room for a new, innovative outdoor apparel brand. A college friend of mine had been very successful in the industry for twenty five years so I reached out to him to help me through the process.
Another reason I decided to start a mountain apparel brand was that I have spent the past 30 years of my life chasing adventure in the outdoors. My passions have always been rock climbing and skiing and I had a very good understanding of the clothing and gear associated with the two.
The reason of selling this business
We had a soft launch in November of 2019 with the anticipation of a full launch in March of 2020. Unfortunately, at this time my funding was also cut off and had to use what little I had left in reserve to try and keep the business moving forward. Since I was the only one handling all of the tasks, it became too overwhelming which is why I have decided to let CREAG go. There is a tremendous amount of potential and our men's and women's pants have both been featured in Rock & Ice and Climbing Magazines. Our women's jacket was also featured in Rock & Ice and is one of our most popular items.
If I had been able to get approved for any of the government loans I would have continued forward but since most of my employees were contracted I did not qualify. It's certainly difficult to let go but if the right buyer comes along and can continue to make this a success that would be good enough for me.
What's involved in running this business
Running CREAG involves all of the following; fulfilling orders, customer service, financials, marketing, community outreach, project management, photography, graphic design, social media, attending trade shows, and developing vendor relationships.
The biggest part of the business operations deal primarily with design, prototyping, development, and manufacturing. The owner will spend most of their time communicating with designers regarding the upcoming product line. Typically the process begins with concepts, which develop into technical designs and are completed by your designer. Next, you will find an assortment of fabric and trims that you want to use in a particular garment. Most of these items are found at trade shows but we have a large collection of these items already. Once you make a decision on fabric/trims, you reach out to vendors and have sample yardage and trims sent to your manufacturer so they can begin prototyping.
Most designs take several prototypes in order to get the fit and fabric/trims correct. Once you are pleased with the fit you will then order a bigger batch of fabric and trims so your manufacturer can sew size sets (one of each size) and then you have those fitted as well. If there are any adjustments you will coordinate a conversation between you, your designer, and the manufacturer. Once completed, you then order all of the bulk fabric and trims and have them sent directly to the manufacturer to sew everything out.
Timing is critical, and you will need to find out what the x-factory (leaving factory) date is for the completed products. Typically it takes a bigger factory to sew one style from 3-4 weeks so you need to consider this when trying to get ready for each season. Design, prototyping, and development is a much longer process since each style needs to go through product testing to make sure everything is perfect.
These are all things that I can help with in the first three months to make sure that you are in a great position and comfortable with the process. Once you get a season done it becomes very methodical and won't be such a challenge.
Traffic and Performance
- Avg. revenue /month$2,941Verified
- Avg. sessions /month1,766Verified
- Avg. profit /month$1
- Inventory value$375,000
- Profit Margin1%
- Avg. sales /month30
- Shopify plan
- Inventory warehouse
- Envato, Shutter Stock, Vector Stock, etc.
- Google, Facebook, Magazines
- Adobe Suite, Quickbooks, Microsoft Suite
- Office Supples - $150, Manufacturing - $33,000, Development - $2000, Fabric/Trims - $16,000, Shipping - $1600, Photography - $1750, Graphic Design - $800, Marketing - $2600, Packaging Supplies - $800
Logo and branding assetsI would provide all of the logos and other trademarked assets through a Dropbox file which I would share. Each of them could be downloaded at that point. I would also include any of the graphic design work I have done for the brand which did not violate any privacy contracts I have set in place. I would need to consult with my attorney in terms of having the two current trademarks and business tax identification number (LLC - Sole Proprietor) I own into the prospective buyers name.
Personal support after saleI would be willing to help and prospective buyer get things up and running and offer any additional questions for the first three months after securing the sale. This would include a list of vendors, shipping agent, prospect manufacturers, designers, artists, and other industry experts. We could correspond via email, Zoom, or by phone depending on the complexity of the conversation.
Product photosI have a stock of product photos that were taken in a studio. I also have an assortment of photos taken on individuals that I could include as well. In terms of sending the studio photos I could give the prospective buyer a link to my Dropbox where they could download each of them.
SuppliersI have developed relationships with many vendors around the word with regards to fabric, trims, and production. I also have contacts here in the US if you would like to continue manufacturing in the United States. All of this information can be passed along to prospective buyer.
How to grow this business
From my experience, the best way to grow the CREAG store would be with a strong social media presence and marketing campaign. Those are hands down the two best ways to drive traffic to the website. Facebook and Google advertising are the way to go but I would hire a marketing company that specializes in social media marketing.
Attending trade shows, outdoor festivals, and community outreach are the best ways to get your name out there. Unfortunately, COVID eliminated all of these options in 2020 but as things begin to open up again this will be a great opportunity.
Skills to have
I think one of the most important keys to running a business like CREAG is to have a firm understanding of the outdoor industry as well as your competitors. Assembling a team of people who know social media, graphic design, photography, product design and development will be critical to make this business run smoothly.
One of the most important things the owner will need to be is very detail oriented. Many of the operations will be contingent on time management and budgeting. The good news is that I already have a comprehensive set of spreadsheets to help facilitate each of these aspects of the business. More than likely you will be dealing with vendors and manufacturers overseas and they operate on a very different time schedule. So, during development and manufacturing you may be corresponding to urgent emails in the very early hours of the morning.
Again, the good news is that I already have all of these things in place and I will help you with the process.
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