All prices in USD
$3,000
  • Avg. revenue /month
    $2,012
  • Avg. sessions /month4,227
  • Avg. profit /month
    $603

Business Story

Why this business was started

I started this business after a trip to a tropical location. During the vacation I realized that there are a lot of women that value a good swimsuit that makes them feel confident. When I got home I immediately started brainstorming on how I could start a women's swimsuit business. After a couple of months of building the website, testing different bikini suppliers, creating content for social media, etc. I was finally able launched my business.

The reason of selling this business

There are a few reasons why I am deciding to sell the business. 1. I have an idea and vision for another brand that I want to start that is unrelated to this one and I dont have time to be running both brands. 2. While a women's swimwear store is a great way to make money, I personally did not enjoy it. I am a guy and I really want to focus and put my energy into a business that I can use the products and I could not do that with a women's swimwear brand. 3. Because I am drop shipping, I received complaints about the bikinis taking to long and with my budget it is not possible to order all my bikinis in bulk and ship them myself. This store has so much potential in the hands of someone that has a bigger budget and a team that can help them with different parts of the business.

What's involved in running this business

To run this business involves: 1. Running ads. In my experience I have seen the most success running ads on Instagram. However I think there is a lot of potential to run ads to YouTube Influencers. Some other good places to run ads are Google and Facebook. 2. Reaching out to influencers. This is very important because it builds social proof for the business as well as brings in new clients. 3. Handling customer service. This is CRUCIAL to your success in this industry. 4. Content creation. You will need to create content for your social media accounts and also for your website. I am providing the new owners of this business with a folder that contains all the content that I have. Some of these pictures that I will provide have made me profitable ad campaigns on Instagram. 5. Fulfilling orders. I strongly advise the new owners to order products in bulk and sell the tops and bottoms separately. I lost a lot of sales because we only offered the tops and bottoms in the same size. I believe doing this can greatly increase profitability and customer feedback. 6. Marketing skills. A good marketer will have no problem running profitable campaigns in this industry.

This business was founded: 10 months ago
Time to run this business: approximately 25 hours per week

Traffic and Performance

  • Avg. revenue /month
    $2,012
    Verified
  • Avg. sessions /month4,227Verified
  • Avg. profit /month
    $603
  • Profit Margin23%
  • Avg. sales /month70
Other details about profit: I really started running ads in late June and throughout July Which is why you can see much high revenue in those two months compared to the previous ones. I would also like to state that running a bikini business means that there will be returns and exchanges so if you handle this right it can help customers trust you but it will also slightly reduce your profits.
Total revenue
  • $18,106
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 38,043Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $14
      /year
    • This includes apps that I use for up-sells, order tracking, and cart animation.
      $24
      /month
    • Facebook ads
      $1,158
      /month
    • Product cost
      $808
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Logos will be transferred for use on website, social media, advertising. I will send a File via email that will include the logo.
    • Personal support after sale

      I will be open to answering any questions that the new owner might have. Additionally I can help teach the new owner how I have handled customer service. I am willing to do this for a period of 1 month.
    • Domain

    • Product photos

      Product images are included with the store. I will also transfer files via email the include photoshoot images that can be used for social media and to create ads.
    • Social media

      Total followers1,062subscribers
    • Suppliers

    • Mailing List

      688subscribers

    Seller‘s Advice

    How to grow this business

    I would really focus on two things. Firstly I would work on creating trust and brand awareness through influencers. I really think that using YouTube influencers would be a great way to do this. Secondly I would build strong Instagram ads. Instagram ads have been the best way for me to generate sales while I was running the business. Another thing that I think is very interesting is TikTok. I would really invest time in building a community on TikTok and also look into TikTok ads.

    Skills to have

    Marketing is a very important skill to have. The new owner of the store should either be well versed in marketing or have someone on their team that is well versed in marketing. Leadership skills are also important. I assume that the new owner of the business will want to grow it to something big and the owner will need to have good leadership skills in order to make sure that everyone is doing their part. Another thing that is important is for the new owner to either know about bikinis or have someone on their team that does. This is important because you will need to know what you are talking about in your product descriptions as well as when you are communicating with your customers.

    Share

    AG
    Angel G.Current store owner

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