All prices in USD
  • Avg. revenue /month
    $6,425
  • Avg. sessions /month6,524
  • Avg. profit /month
    $2,913
  • Inventory value
    $2,000

Business Story

Why this business was started

CureGear was initially created when two scientists and one entrepreneur combined their ideas to form a business that would promote women in STEM, advocate for science, and engage scientific curiosity. Originally, the brand was built and focused around women’s activewear that was designed using microscope images taken in a medical research laboratory.

Following a successful Kickstarter campaign and a large amount of publicity, we launched the CureGear brand and began developing more products, including jewelry and t-shirts. After gaining viral popularity with one of our t-shirts, we have focused our efforts on developing pro-vaccine gear to enable people to show their support for vaccination.

The reason of selling this business

We have decided to sell CureGear because we are entering into a new phase in life that will no longer provide the time needed to manage and expand the business. For the past two and a half years this business has been run as a side hobby by myself, a graduate student, and my husband, an owner of multiple other businesses.

As I approach graduation, our lives are looking to dramatically change as we will be moving to a different state and I will be starting my full-time career. We have truly enjoyed our time spent building and growing CureGear and are humbled by the impact that we have made toward vaccine awareness. We truly feel that it would be an injustice to shut CureGear down due to our inability to devote our time to the business.

This company is very viable, profitable, and makes an impact on public health and the good of the world. It is our hope that someone will continue to find the excitement and enjoyment with CureGear that we have experienced over the past few years.

What's involved in running this business

Operating and managing CureGear involves: · Product management (ordering, manufacturing, inventory tracking, etc) · Order fulfillment · Customer service · Product development · Digital marketing (google ads, Facebook, influencers, etc) · Social media management · Establishing/maintaining partnerships

This business was founded: over 2 years ago
Time to run this business: approximately 3 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,425
    Verified
  • Avg. sessions /month6,524Verified
  • Avg. profit /month
    $2,913
  • Inventory value
    $2,000
  • Profit Margin44%
  • Avg. sales /month257
Other details about profit: No, all sales are conducted through our website, even if they are custom orders from organizations, we create invoices through Shopify.
Total revenue
  • $212,032
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 215,302Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $30
      /year
    • Email software and other Shopify apps
      $350
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logo in AI format.
    • Personal support after sale

      Willing to negotiate. At a minimum, we will make sure all supplier accounts are working and all websites and apps are functioning for up to 60 days after sale.
    • Domain

    • Product photos

      Photos of all merchandise in high quality images.
    • Social media

      Total followers90,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      23,000subscribers

    Seller‘s Advice

    How to grow this business

    Hard work and dedication during CureGear’s inception resulted in a company with high-quality products, streamlined business tactics, and a large following of devoted and enthusiastic customers. This is why we are able to currently maintain CureGear with only a few hours of work each week.

    With a few more dedicated hours of work, CureGear has an extremely high potential for growth. In fact, we have proven this to be true time and time again. Based on our experiences running this business, there are four key areas that should be prioritized that are guaranteed to provide growth and success.

    1.   Increased digital marketing and social engagement: Currently, we are doing all marketing through email. Due to our large email list, which is comprised of customers that are passionate about CureGear’s mission and products, this has been extremely successful. By implementing the use of other digital marketing strategies however, there is an untapped opportunity for growth. Currently, CureGear’s Facebook page has 74K followers with high reach and engagement potential. For example, one of our posts has gained over 2,000,000 views and 50,000 reactions, comments, and shares which have generated a substantial amount of sales. 
      
    2.   Product development: The development of new products will also be an important strategy for generating company growth. Our customer base is very passionate about vaccination and is very eager for more vaccine products. There are two viable ways to implement this strategy, which have both proven to be successful. First, releasing new items with our current slogans is an easy and effective strategy to tap into product development. Alternatively, creating new slogans and placing them on t-shirts or existing items has a high potential to achieve sales from thousands of currently existing customers. 
      
    3.   Partnerships: A very important part of our work on CureGear has been spent building strong relationships with customers and partners. Previously, we have partnered with health clinics and various organizations to provide them with products to help their employees advocate for vaccines. We commonly receive requests for partnerships with organizations wanting to promote their message with our products. Therefore, continuing to build and expand relationships has high potential to serve as an asset for company growth. 
      
    4.   Global expansion: The fourth way to grow CureGear is to expand sales outside of North America. Over the past few years, we have reached thousands of potential customers located across the globe and have even obtained sales conversions. However, due to our lack of effective overseas distribution, our market has been primarily limited to the United States and Canada. We have strong evidence that there is a very large overseas market that has yet to be tapped into. Recently, we were contacted by the Guardian UK for an interview about our products and our mission to promote vaccination, a current controversial topic all around Europe.
      

    Skills to have

    Specific skills or knowledge in public health and science are not required, however, the new owner of CureGear should be passionate about pro-vaccination. The audience that CureGear has generated is made of all different types of people with one common interest, vaccines. Therefore, it will be very beneficial for the new owner to know, or be willing to learn, about vaccines in order to engage with customers and find success with this business.

    Other skills that are beneficial to have knowledge about but can be learned along the way are digital marketing, customer service, order fulfillment, product ordering/manufacturing, and Shopify account maintenance.

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    DF
    Daniel F.Current store owner

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