Cute Scute was born when two best friends wanted to create a stylish clothing brand that actually makes a difference. The quote "Remember Extinction Is Forever" has stuck with them throughout their lives. Having the opportunity to contribute in helping save the Sea Turtles is amazing because if we lose these beautiful animals, there is no going back.
Why Cute Scute? In all species except the leatherback, a Sea Turtles shell is covered with a layer of horny plates called scutes. Scutes are firm but flexible and Sea Turtle species can be identified by the number and pattern of their scutes. Therefore, the link between the name of the brand and Sea Turtles is 100% there, most people do not recognise this to begin with.
The main goal has been to create a brand that offers high-quality apparel that makes a difference and allows the wearer to feel great about themselves! Cute Scute has been founded as a company that gives back and motivates others to follow in their footsteps. Cute Scute specialises in both print on demand for fashion apparel, such as T-shirts and also drop-shipping where high quality turtle related accessories are procured. 10% of Cute Scute's annual net profits are donated to Sea Turtle conservation and education. This not only lets people buy into ethos behind the brand but also gives something back to such a worthy cause. The goal is not only to stop the Sea Turtle crisis but to encourage Sea Turtle lovers to become future conservationists.
The owners are heavily involved in the social media space and noticed an overwhelming outcry towards Sea Turtles from the public. There is such a love and passion for Sea Turtles and after hearing horrific stories of the cruelties inflicted upon Sea Turtles or how much "feel good" factor is created when people see a cute baby Sea Turtle it got them thinking.. Seeing this outcry, Cute Scute gives the world something they would not only want to wear that is very cute and stylish but something that also stood for change and making the world we live in a better place. Cute Scute is not only a clothing brand that people take pride in when wearing but one that gives back.
Financials and traffic
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