All prices in USD
  • Avg. revenue /month
    $701
  • Avg. sessions /month2,459
  • Avg. profit /month
    $971

Description

General description

CyclistZ is a brand that provides amateur and semi-pro cyclists with a curated selection of stylish performance apparel and gear at lower than average prices. The focus is on commuters and road bikers.

I did campaigns on Instagram and email, where I asked customers what were the things they loved about CyclistZ. Few things came up on top: [REDACTED] It’s very competitive, when compared to other cycling brands. 2. Customer support. I’m turning return requests in to upsells, and people are happy about it. 3. Curated products. All of the products were collected and reviewed by a team of avid cyclists.

During the few days I was able to work on marketing from morning till the evening, I was pulling around $250-400 of pure profit per day.

CyclistZ has >190 items.

Selling the store because I started a local business, and I simply can’t devote my time to two projects of this scale.

Why should someone buy this store?

You are buying a very carefully selected pool of products, which were removed if they had quality complaints or if I had issues with sellers. 20% of them make up for 80% of store revenue, and you can scale them, as they are already proven to sell great. All of the products look good even for the semi-pros, which they’ve expressed quite a few times already.

You are buying a list of super engaged email subscribers, with a 32% open and 10% click rate. Every email campaign gets at least $200 in sales. I will give you the contacts of an invaluable freelancer, who helps with item importing, retouching, descriptions and all that, and he himself is an avid cyclist, so if you want, you can be adding new items every week (he only bills $20 per 50 items), sending email campaigns with "NEW ARRIVALS" and doing that as your main strategy. Additionally, advanced automation sequence includes: - 3 abandoned cart reminders, that convert around 15% of abandoned carts into sales - 3 win-back emails, that re-engage an audience, that has not shopped for some time - 1 email being sent out to new subscribers - 2 order notifications for new customers

You are buying a very engaged Instagram community. Yes, it’s just around 3k subscribers, but the engagement rates are exceptional. Posts with product ads are deleted after 24 hours just to keep the feed cleaner, but they sell, as well as personal outreach to new followers.

You are buying full branding, visuals and ad sets. Besides the logo, you’ll get a high quality ad video, which is meant for Facebook ads, through which you can scale.

How can the future owner improve the business?

Besides continuing to engage with the cycling community through forums, doing influencer marketing, producing email campaigns and doing Instagram communication. You could try running FB ads, improving SEO with blog posts and getting the keywords to rank better. Some keywords, like “cycling bib set” are already ranking in 2nd-3rd page of google, but there’s always area to improve. Upselling can be done on a larger scale through email.

What work have you put into the store?

As mentioned above, a TON of work was put in all the products. You won’t find crappy pictures, logos or watermarks, typos or mistakes in any of the product pages. Everything is made to look very professional. The sellers are already tested, and some, due to bad quality, already removed, only the best ones are left. By the way, 10% of the sales go through Oberlo Supply, which is super convenient to fulfill. The design, user interface, mobile compatibility, SEO (tags, compression) have been fully optimized.

This business was founded: about 1 year ago
Time to run this business: approximately 13 hours per week

Traffic and Performance

  • Avg. revenue /month
    $701
    Verified
  • Avg. sessions /month2,459Verified
  • Avg. profit /month
    $971
  • Profit Margin50%
  • Avg. sales /month60

Other details about profit: The average net profit percentage per month, is about 50% of revenue. This is way above standard Shopify profit margin, because of great product sourcing and marketing, that requires zero ad spend.

Total revenue
  • $9,809
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 34,436Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $10
      /year

    Sale Includes

    • Physical inventoryNot Included
    • Logo and branding assets
    • Personal support after saleNot Included
    • Domain
    • Product photos
    • Social media
      Total followers4,000subscribers
    • SuppliersNot Included
    • Mailing List
      800subscribers

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