All prices in USD
  • Avg. revenue /month
    $24,560
  • Avg. sessions /month39,612
  • Avg. profit /month
    $7,000
  • Inventory value
    $3,000

Business Story

Why this business was started

I decided to start this business because I was interested in building an online store that would give me some personal freedom to run my own business, and I had been introduced to a company that could provide me with the knowledge of how to proceed. In addition, I was dissatisfied with the work I was doing prior to building this business, and eCommerce seemed like a good option to pursue.

The reason of selling this business

I have decided to sell this business as I am in the process of starting a financial advisory company with three other partners and I would like to free up all of my time for this venture. I would also like to use the proceeds from the sale of this company to help fund this start-up.

What's involved in running this business

Running advertising campaigns. Finding and listing new products. Fulfilling orders Customer service Accounting

This business was founded: over 3 years ago
Time to run this business: approximately 25 hours per week

Description

General description

We sell apparel, equipment and accessories with a market focus mostly on motorcycle enthusiasts. We sell globally, have a client list of 5,500 paying customers, an average order value of $130.00, and $670,000 in sales since September 2017. 95% of our orders are fulfilled via drop shipping, with the remainder delivered from our warehouse in Florida.

Why should someone buy this store?

  • High order value $175
  • 5,500 fulfilled orders
  • Truly Global Market: 50% U.S. sales, 50% to 65+ other countries.
  • 20,000 person email list
  • 50,000 Facebook followers: https://www.facebook.com/BigSkyBikerBrigade/
  • 55% to 60% gross profit margin
  • Low work load
  • Opportunity to grow indefinitely with a strong marketing strategy and the addition of advertising platforms such as AdWords.
  • Fun niche
  • Beautiful Website
  • Loyal Customer Base: 20% returning customer rate.
  • Seller Financing Available

How can the future owner improve the business?

This business offers value to a buyer who can bring a strong and consistent marketing strategy into the operation. Our success via Facebook marketing has come despite a less than optimum marketing strategy and offers significant value to an owner with access to professional marketing efforts.

What work have you put into the store?

We have built the store from scratch and have built the client base via in house Facebook marketing efforts. We have also developed strong relationships with our suppliers and clients.

Traffic and Performance

  • Avg. revenue /month
    $24,560
    Verified
  • Avg. sessions /month39,612Verified
  • Avg. profit /month
    $7,000
  • Inventory value
    $3,000
  • Profit Margin22%
  • Avg. sales /month100
Other details about profit: Our profit margins are roughly 60% before advertising costs and roughly 22% after advertising costs.
Total revenue
  • $1,080,643
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,742,939Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $100
      /month
    • Inventory warehouse
      $50
      /month
    • Domain
      $50
      /year
    • Mail Chimp, other Shopify Apps
      $150
      /month
    • Facebook, Adroll. Cost is 15 month average.
      $11,000
      /month
    • n/a
      $100
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All logos, Facebook pages and other branded assets, transferred as requested.
    • Personal support after sale

      I will provide 3 months of training to the buyer on all aspects of the business, including advertising and campaign management, Shopify administration, order fulfillment, supplier relations, accounting, customer service, email campaign management, etc.
    • Domain

    • Product photos

      All product photos on the site.
    • Social media

      Total followers55,000subscribers
    • Suppliers

    • Mailing List

      24,000subscribers

    Seller‘s Advice

    How to grow this business

    If I were to keep this business, I would concentrate on improving our marketing efforts via Facebook and Adroll advertising to enhance traffic efficiency and email list growth. I would also have medium to long term goal of increasing sales via direct email marketing to our growing email list.

    Skills to have

    The the most efficient revenue and profit drivers for this business will be efficient marketing via both Facebook/Adroll campaigns and the professional development of direct email marketing to the stores email subscribers. Our efforts in exploiting our email list have been less than ideal, and a successful email campaign strategy would quickly increase the monthly net profit of the business as add revenue decreases as a percentage Gross Revenue.

    Share

    DL
    David L.Current store owner
    E-Commerce owner and entrepreneur.

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