All prices in USD

Private listing #615933

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  • Avg. revenue /month
  • Avg. sessions /month25,650
  • Avg. profit /month

Business Story

Why this business was started

I’ve been looking for a niche that could consistently generate income for years, regardless of seasons and trends. That is how I discovered the maternity niche. Pregnant women and their loved ones are a very engaged audience who are ready to buy anything if it benefits them and their baby. Also, the pregnant audience is constantly replenished and renewed so there is no need to constantly come up with new products and new advertising.

This store is built around one main product with constant demand, it brings 80% of the turnover, the rest are upsells. Almost every pregnant woman needs our main product, because it solves an important problem and at the same time there is almost no competition. A few competitors sell it in a different design at a higher price and pay too little attention to marketing.

The reason of selling this business

I decided to sell this shop because I would like to invest the money in another business model. The shop will of course continue to operate as long as it is not sold.

What's involved in running this business

This brand is managed from home. There is very little input required to manage operations. There are 3 tasks that require the business to continue operating smoothly: 1) As the business is marketed using paid advertising, this would need to be managed each day. Training and full support will be provided. The ads are running at a steady pace with a profitable ROI so require much less management. 2) Customer support via email. I do this myself as it only takes 15 minutes a day. 3) Exporting orders to a csv file and sending it to my private supplier, he takes care of all the rest and sends the orders the next day. Tracking codes are updated automatically.

This business was founded: over 4 years ago
Time to run this business: approximately 7 hours per week


General description

I managed to create a well-recognized brand out of this. A huge amount of work was done on the store and as a result - stable 3.44% conversion. The store is advertised through Facebook&Instagram ads. For advertising, a beautiful and high-quality video ad is used, which we shot in the studio. I’ve been running this video ad for over a year now. You won’t need to shoot new content, because, as I said, the pregnant audience is constantly renewed and the ad never gets oversaturated.

Why should someone buy this store?

This business brings a stable income and will maintain this stability in the future. There is a constant demand for our high quality products and they really help people.

How can the future owner improve the business?

Firstly, add more maternity and baby products for upsells. Secondly, finally start influencer marketing. This is a very profitable sales channel, but it requires more time than paid advertising. Thirdly, start advertising on other social platforms and search engines.

What work have you put into the store?

  • Own unique content. I hired a professional photographer to shoot all photos, videos and advertisements. Everything is watermarked so that no one can steal the content.

  • Instead of regular product pages I created long landing pages using a page builder app. The landing pages contain a lot of information and infographics, describing in details all the advantages and possibilities of our products, and answering all questions that a buyer usually has.

  • I hired a professional email marketer who set up 6 email automation flows in Klaviyo. Thanks to this, the store makes the most of this sales channel and the email list is growing every day.

  • This store pays 0% Shopify fees. (In 2017, stores using Singapore as a country of registration didn’t pay sales fees. Then this opportunity was removed, but for some reason I still don’t pay the fees). This store is on the $29/month plan (all stores on this plan pay 2% fees, the $79 plan takes 1% fees). This saves huge amounts of money. Prices for even empty stores with this feature start from $5000 on the market.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month25,650Verified
  • Avg. profit /month
  • Profit Margin22%
  • Avg. sales /month600
Other details about profit: Please note that the numbers presented here by Shopify are about 15% lower than the real ones, because our upsell sales are considered as a different sales channel. For the last 12 months the store made $288.6k in Revenue with $64.2k Net Profit. The Conversion rate is 3.44%. The store has a huge potential to grow.
Total revenue
  • $470,051
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,333,847Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain
    • Shopify Apps
    • Facebook
    • Cost of goods+shipping

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Logo, video content, texts will be transferred to the new owner.
    • Personal support after sale

      I will help you with everything you need for 1 month via Zoom or any other video platform. This will include full training on all business operations.
    • Domain

    • Product photos

      Product photos will be transferred to the new owner.
    • Social media

    • Suppliers

      I have built a very sustainable and reliable relationship with my supplier. I have priority shipping times and very cheap negotiated cost of goods. The supplier takes care of everything.
    • Mailing List




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