All prices in USD
$400,000
  • Avg. revenue /month
    $28,468
  • Avg. sessions /month21,235
  • Avg. profit /month
    $10,000

Business Story

Why this business was started

This store has seen nearly $300,000 in sales during the last 4 months (May - Aug 2019). I have a passion for starting new businesses, finding unaddressed consumer pain points and servicing the needs effectively. A Shopify store was a great turnkey solution to get started in e-commerce and develop a long-term asset. I chose to focus on products that are high in quality and have a very high customer satisfaction rate - unlike most stores that just focus on the first sale. And that focus has paid off, with customers becoming raving fans of their purchases and Facebook ads being shared organically thousands of times providing free viral marketing for the store.

The biggest advantage is that product costs are very low (less than 25% of sales). The average order value is several times the average product value on the store - due to very effective upsell and bundling campaigns. Large majority of customers orders multiple quantity of products, not just one.

There is immense potential to increase profit margins by driving more sales from email marketing from a email list of 10,000+ and growing at nearly 700 new subscribers per week! The email list is comprised nearly 100% of actual past buyers, not just lower value subscribers from email sign up campaigns.

I have also made sure to automate as many aspects of store management as possible - including product fulfillment, so that running the store does not become another job for me! I have learnt a lot through the process of trying new marketing strategies and failing lots before succeeding and continue to seek out new opportunities to grow this and other stores.

The reason of selling this business

I feel the growth potential for this store is tremendous due to its branding as a one-stop shop for problem-solving products. I have other stores that I am now focusing on along with managing various family priorities as well. As such, there is a great opportunity to take over this store and continue its growth and harness a wonderful relationship with its raving customer base.

What's involved in running this business

Most of the business is on auto-pilot, with fulfillment being handled daily with our sourcing agent relationships. Customer service is handled by experienced agents on our team who tackle and respond to customer comments and emails - we pride ourselves in having stellar customer service and make that one of our biggest differentiating factors.

From the store owner, the main efforts required would be ongoing product research if the aim is to expand the range of products on the store and managing FB advertising campaigns.

This business was founded: about 1 year ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $28,468
    Verified
  • Avg. sessions /month21,235Verified
  • Avg. profit /month
    $10,000
  • Profit Margin10%
  • Avg. sales /month3,500
Other details about profit: Sales have been growing exponentially, along with profits. The sky is the limit with this scale-able business. The biggest advantage is that product costs are very low (less than 25% of sales). The average order value is several times the average product value on the store - due to very effective upsell and bundling campaigns.
Total revenue
  • $370,085
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 276,061Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Employees
      $500
      /month
    • Domain
      $10
      /year
    • Mailchimp
      $75
      /month
    • Facebook
      $60,000
      /month
    • Zipify One Click Upsell
      $47
      /month
    • InCart Upsell App, SMS Bump App, Bold Custom Pricing App
      $55
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Can be transferred via file transfer services.
    • Personal support after sale

      2 weeks post-sale support to help understand the store assets and marketing campaigns, target audience, most productive audiences etc. Tips for crafting effective marketing campaigns can also be provided.
    • Domain

    • Product photos

      Various unique product photos, can be transferred via file transfer services.
    • Social media

    • Suppliers

      Not Included
    • Mailing List

      10,000subscribers

    Seller‘s Advice

    How to grow this business

    With nearly $210,000 in sales during the last 3 months (May - July 2019), the potential to expand and grow sales immense. I have dabbled in SEO, and basic email marketing - but robust marketing strategies in these areas have not been explored yet. There is immense potential to increase profit margins by driving more sales from email marketing from a email list of 8,500+ and growing at nearly 700 new subscribers per week!

    There's potential to additionally focus on Google Adwords, affiliate marketing, influencer marketing, content marketing, media and PR outreach, and significant potential in deepening the social media marketing and SEO strategy.

    Further, profit margins can be increased significantly through bulk purchases directly from the factory and private labeling merchandise.

    Skills to have

    New owner should be well versed in executing Facebook Advertising strategies and tapping on new marketing channels via Instagram Influencers, Email Marketing etc.

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