All prices in USD
$58,000
  • Avg. revenue /month
    $2,010
  • Avg. sessions /month1,029
  • Avg. profit /month
    $1,020
  • Inventory value
    $5,500

Business Story

Why this business was started

To have the flexibility that comes with working for yourself. I combined my passion for horses and fashion to create a business that didn't feel like a job.

The reason of selling this business

Since starting the business I have expanded my family, purchased a farm, and started a business that involves my family.

What's involved in running this business

This business can be as hands-on, or as hands-off, as you like. You can create and sell in-person, as I did, or you can source from another party to print and drop ship apparel to consumers and wholesale accounts.

This business was founded: almost 8 years ago
Time to run this business: approximately 2 hours per week

Description

General description

The brand is an affluent women’s lifestyle clothing brand founded in 2012. Created for and loved by the equestrian fashionista; this brand has become a highly recognizable and nationally sold lifestyle apparel brand.

Our first piece was the Dressage T-Shirt, that married comfort and distinct style. Made of an insanely soft burnout material and soft hand print, this t-shirt was a fast hit. With a growing demand, I immediately trademarked the term ‘[PRIVATE INFO]’. Thus, the collection organically grew and we included pieces with the trademarked term.

Customers quickly began to respond to the trademarked logo and graphic tops. In a fashion climate that thirsts for apparel that embodies who we are, the brand term fills that void for so many female equestrians. Simply look at almost any equestrian’s social media account today; she cares as much about her riding outfit of the day, as any other ensemble she puts together. The brand allows her to make a statement about her passion for horses, as well as her love for fashion.

The demand for logo and graphic tops is nothing new, street style stars and equestrian bloggers alike have proven that this statement-making style is one of the most versatile items in your wardrobe. Style icons show us there is no right or wrong way to wear these statement-making pieces, making our brand all the more appealing to the masses.

Included in the Sale: Website, Domain Name, Subscription List, Social Media Accounts, Inventory, Mobile Boutique, U.S. Trademark, Canadian Trademark, In-House Artwork.

Why should someone buy this store?

The brand has a loyal following throughout the U.S. and Canada, while being run by one individual on a very part-time basis. This is an exceptional opportunity for a motivated individual, or group of individuals, that will develop and market this brand to its full potential, and expand via wholesale if they wish.

As an aspirational lifestyle brand this brand has the ability to grow outside its current niche market. Lifestyle brands like Ralph Lauren capitalize on the equestrian lifestyle to an affluent group, as well as those aspiring to that group.

How can the future owner improve the business?

With the brand trademarks you can expand and grow due the protection a solid trademark allows. Our mark is registered in both the U.S. and Canada and consists of standard characters without claim to any particular font, style or color. These trademarks allow for a low risk investment due to the protection from duplication and the exclusivity they provide. A brand built on the simplicity of a word gives the investor an opportunity to design and decorate in a variety of ways and on a variety of garments.

Ample Growth Opportunities:

Geographical Expansion- you have the ability to take the existing success attained from small local horse shows and expand across the U.S. & Canada to large horse shows via the Mobile Boutique and/or Retailers.

International Expansion- beyond the current customer base in the U.S. & Canada.

Wholesale- build on the direct sales success and launch a wholesale business.

Amazon- develop the Amazon channels that have already been approved; Merch by Amazon (print-on-demand fulfilled by Amazon) and Amazon Seller Central/Brand Registry.

Partnerships- extend the brand through brand licensing with established experts in their field; saddle pads, grooming brushes, belts, socks, etc. Allowing you to achieve a new product introduction and range with an established expert and manufacturer. You gain the benefit of a brand extension and revenue without any added investment in product development, production, or marketing.

Blog- add guest bloggers or new blog content to drive traffic to the site.

What work have you put into the store?

The purchase of the brand includes the U.S. & Canadian trademarks, an in-house created brand logo, inventory, merchandise supply accounts, fully functioning e-commerce website and domain name, social media accounts, mail chimp account, and mobile boutique unit.

• Website- the website generates sales from google, backlinks from bloggers, repeat customers, word of mouth, subscription emails and social media.

• Mobile Boutique- the mobile boutique has been very successful in the select local shows attended. Customers are immediately drawn to the specialized merchandise and exclusivity of the brand and its message. Due to lack of competition, name recognition and word of mouth; our pieces are an easy sell.

• Subscription List- the brand has a high percentage of customer retention seen through our repeat sales and our list allows us to remarket regularly.

• Social Media- the brand social media accounts allow us to connect with current and potential customers daily.

Traffic and Performance

  • Avg. revenue /month
    $2,010
    Verified
  • Avg. sessions /month1,029Verified
  • Avg. profit /month
    $1,020
  • Inventory value
    $5,500
  • Profit Margin65%
  • Avg. sales /month14
Other details about profit: The financials listed below are from the Jan. 2020-Dec. 2020. These numbers only reflect working half of the year. This brand has been run by one individual on a very part-time basis. This is an exceptional opportunity for a motivated individual, or group of individuals, that will develop and market this brand to its full potential, and expand via wholesale if they wish.
Last 6 years revenue
  • $154,779
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 6 years traffic
  • 79,249Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $1
      /month
    • Retail space rental
      $1
      /month
    • Domain
      $1
      /year

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      The purchase of the brand includes the U.S. & Canadian trademarks, an in-house created brand logo, inventory, fully functioning e-commerce website and domain name, social media accounts, mail chimp account, and mobile boutique unit if desired. The brand could be produced by your own manufacturing supply chain or use our established network of apparel suppliers.
    • Personal support after sale

      I would provide support for 30 days to answer questions and assist in a smooth transition.
    • Domain

    • Product photos

      All product photos of current inventory are on the website and would transfer when the website transfers.
    • Social media

    • Suppliers

      Not Included
    • Mailing List

      1,150subscribers

    Seller‘s Advice

    How to grow this business

    Ample Growth Opportunities:

    Geographical Expansion- you have the ability to take the existing success attained from small local horse shows and expand across the U.S. & Canada to large horse shows via the Mobile Boutique and/or Retailers.

    International Expansion- beyond the current customer base in the U.S. & Canada.

    Wholesale- build on the direct sales success and launch a wholesale business.

    Amazon- develop the Amazon channels that have already been approved; Merch by Amazon (print-on-demand fulfilled by Amazon) and Amazon Seller Central/Brand Registry.

    Partnerships- extend the brand through brand licensing with established experts in their field; saddle pads, grooming brushes, belts, socks, etc. Allowing you to achieve a new product introduction and range with an established expert and manufacturer. You gain the benefit of a brand extension and revenue without any added investment in product development, production, or marketing.

    Blog- add guest bloggers or new blog content to drive traffic to the site.

    Skills to have

    My expertise is in-person sales and therefore I grew the business via our mobile boutique at local horse shows. This brand presents a fun and unique opportunity for a new owner with social media experience, marketing and/or advertising looking to take over a highly scalable and reputable business primed for growth with many unexplored opportunities in a vast addressable market. Multiple scaling opportunities exist beyond this. E-commerce has seen incredible growth, making this is an ideal time to step into an established business that is protected with a trademark and ready to grow!

    This solid, easy to run business is manageable from anywhere. The business is primed for being run solely online and through wholesale channels if you choose. Immediate scale opportunities include Amazon via the brand channel, wholesale sales to established equestrian stores across the US and Canada, and online through social media, influencers, marketing and advertising.

    Our customers are loyal, incredibly gracious to work with and make going to "work" incredibly fun. I have made some valuable friendships through this endeavor.

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