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$70,000 USD

Private listing #130246

Appears in Fashion and apparel , Established stores, United States, Utah, Business and Franchises under $100,000, Private listings, Inventory, Large Business, Businesses using ShippingEasy for Sale

General description

2016 Calendar Year Total Sales $97,662.44 | 2017 Calendar Year Total Sales $172,739.25 | 2018 Calendar YTD Total Sales $22,056.01

I started this business in Dec of 2015 with my own diaper bag designs and it's grown each year. I've slowly added more designs as well as mom + baby products. I never imagined it would be as large as it is now and as a mom of 4 littles its simply more than I can handle. I've backed off of advertising etc over the last few months but it would be very easy to get back to where we were in traffic etc.

This brand is capable of so much more than I am able to give it. I am a creative, not a businesswoman and I would love to see someone with the right skills just blow this out of the water. We've made over 20k in one day (black friday) and I would love to see that happen more often.

Assets:
*Marketing - We will be including all social media accounts (56k+ community), our email list of 21k+, a handful of wholesale accounts, influencer contact lists, Google Ads account and any/all photography + marketing materials.

*Fulfillment - We are currently shipping our our own orders but we have used a fulfillment center in the past that we love. They work with brands around the country and we would be happy to make introductions there.

*Factories - We work with 3 factories. All would be easily transferred along with rights to our custom designs. If you prefer to work with an agent we have an agent here in the US that we work with and would be happy to continue that relationship taking a lot of work off your hands.

Financials and traffic

Our business is one by one person and has been showing the numbers in 2018 with very little time and energy put into it. 2017 revenue could easily be doubled with the right person.

Average profit/month

$3,000 USD

Average overall profit margin

50%

Average number of sales/month

190

Value of inventory

$35,000 USD

Lifetime revenue

$287,851.00 USD

Lifetime traffic

251,428 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Expense item

Cost

Shopify plan

$79.00/month

Subscriptions (ie. Mailchimp, apps)

$200.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$505.00/month

Inventory warehouse

$100.00/month

Domain

$1.00/month

Inventory

Located in Midway, UT

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Mailing list

21,000 subscribers

Social media followers

56,000 people

Q & A

Why should someone buy this store?

We have a strong brand + community of women supporting our brand. We have organic traffic + sales. Someone with great advertising/retargeting skills could grow very quickly.

How can the future owner improve the business?

Someone with the time and marketing/advertising skills could take this business further than I ever could. We've been out of stock on our best sellers fro 25% of the time and still have great numbers. I'm a creative and the lack of business mindset has held this brand back.

What work have you put into the store?

I have built a smooth running shopify store, designed + manufactured product, fostered relationships with factories, secured several wholesale accounts, grown our social media presence, built an influencer network, designed branded graphics etc.

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