Private listing #296705

This store is based on a product that was mostly advertised heavily to female and I have gone that route myself when I first started until I saw a trend of male being interested in to so I rebranded everything making it a one product store targeting male only to make the product stand out and to create some credibility among the male customers ... and it succeeded. The revenus and the population that is speaking too isn't tackled as much yet. This business certainly has great potential, it just needs the right mindset to grow it.

I held the business for more than a year and half hoping my son will be interested in running it once he is 15 and mature enough to be able to. It turned out he is into shoes and he is already delving deep into it. So my hope shattered and I am forced to sell it lacking time to manage it properly.

The business is run on very low maintenance. You only need to Fulfill orders, tweak the google ad once in a while and occasionally answer the active chat line app that I have it downloaded on my phone. I do rarely get a chat request as the site is well optimized and has most of the questions/ concerns answered already.

I have made $105,483.71 in sales in 2020 when I first opened with a profit of 37k. I have since ventured into other businesses thinking that I can manage them all but I ended up neglecting this one. Big mistake and I sorrowfully admit it. I have kept the store on the low scale for 2021 using mainly google ads as it required low maintenance from me especially as the landing pages and the store layout are all well optimized. I was really hoping I will manage to free myself and work on uplifting it again… But!! The store made 34k with a 10k profit in 2021. So as you can see when I was more dedicated, putting effort and devotion I have made it to produce more. New owners will surely be able to expand this shop by taking advantage of other advertising platforms like Facebook, Tik tok, Instagram and Pinterest ads. Posting regularly on social media and good use of influencers will turn it into a big hit. I have been mainly targeting the US market and fulfilling orders myself but you can expand abroad using the dropshipping model if you wish to. The audience is definitely there and they are everywhere. The site is basically a one product with 2 different landing pages and different price models and you certainly can add more products into it making it a more branded nich store

Knowledge on how to navigate Shopify. Knowledge Google ads ( I can help with that if needed). To grow it bigger, FB and Tick tock ads are a bless. I have been recently contacted by this advertising platform "EDGE Media LGBT Pride" which will sure open a wide door to the male LGBT community. From the chat line and email exchanges I have found out that good amount of buyers belong to this community.