- Avg. revenue /month$14,100
- Avg. sessions /month14,464
- Avg. profit /month$7,077
- Inventory value$108,227
Why this business was started
I started this business after seeing an opportunity to dive into a market which was dominated by only 1 company and it's product. This company does not advertise online (by way of paid ads) and instead focuses on larger national retail deals.
This meant that there was no exposure on Facebook so unlike most e-commerce ads these days, this was fresh, new and exciting for potential customers.
So I created a similar product using a factory in China but with my own branding and designs to test whether I could penetrate the competitions market, and the short answer is yes I can!
The reason of selling this business
I am selling this business as it was always part of the plan, I am raising funds for a much larger project. Spotting this opportunity, I wanted to create something of value which would be sold and taken forward with a new owner relatively early on.
This is a fantastic chance to get in at the start of a successful business with zero competition on Facebook ads.
The sale of this business includes all inventory which is just under 10,000 units ($139,000 worth of inventory).
This business is perfect for a beginner just getting their feet into e-commerce as it's a very simple setup, or it's perfect for an experienced marketing individual/team to take this to the next level and scale very quickly.
What's involved in running this business
It's a very simple yet profitable business. There is only 1 product with 4 SKU's.
Update: I have now added 2 congruent products which are sourced & drop shipped using Silkroad. These are currently only used for upselling after the customer buys the low priced main product and is 100% automated with 5-8 day shipping to the US.
All operations are currently handled by myself, spending no more than 6 hours a week.
Customer service - email, facebook, ad comments
Fulfilment - all fully automated and handled by a fulfilment company in Glasgow, UK. Sometimes have to fix wrong addresses input by customers
Ads - Creating new or managing existing adsets
Factory - ordering new stock, coming up with new designs
I've created various video ads, which have done very well (5k+ comments) etc which the buyer is welcome to have.
Traffic and Performance
- Avg. revenue /month$14,100Verified
- Avg. sessions /month14,464Verified
- Avg. profit /month$7,077
- Inventory value$108,227
- Profit Margin31%
- Avg. sales /month800
- Shopify plan
- Inventory warehouse
- Facebook Ads
- Transaction Processing Fees (PayPal & Stripe)
Logo and branding assetsTransferred via Dropbox.
Personal support after saleI will train the new owner on the concept of this product and how it works I will train the new owner on the management of the 3PL software I will train the new owner on existing FB Ad strategy and what I would do going forward I will introduce the new owner to the supplier. Factory has expressed they would continue to work with the new owner.
Product photosTransferred via Dropbox.
SuppliersExisting supplier relationships will be transferred to the new owner.
How to grow this business
Focus on "Cleanfluencer" marketing for more video and photo content to use in video ads
Work with factory to come up with new and interesting designs/colours
Continue ad spend on Facebook and refine audiences/targeting
Scale on Facebook Ads with LLA/Custom Audiences
Explore YouTube ads and it's effectiveness
Pitch the product to local/national stores
Increase profitability by using cheaper fulfilment warehouse (I use them because of existing relationship), US based PayPal account (reduce transaction fee from 4.9% to 2.9%), building a strong brand to reduce the reliance of FB ads, create a viral video/meme to increase organic sales, add more congruent upsells to increase LTV of a customer and increase profit (recently added 2 products drop shipped via Silkroad and they are being taken very well), make better use of email marketing.
Skills to have
Facebook marketing - current sales are all coming via FB Ads
Management of 3PL software - I will provide training, it's very simple.
Basic Shopify skills - add products/edit products if needed
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.