All prices in USD
  • Avg. revenue /month
    $328
  • Avg. sessions /month592
  • Avg. profit /month
    $300
  • Inventory value
    $500

Business Story

Why this business was started

I decided to put some designs I draw into a hat, after checking with friends I notice that people liked the product, so thought of launching a brand and try selling them, and it worked. After seeing that I was having fun, and still being able to ake a profit, I decided to invest a little more time and develop the brand.

The reason of selling this business

I have decided to focus on my career, as my main passion is not fashion, still a hobby.

What's involved in running this business

Running the instagram account. Get content for your instagram feed, that means incentivize user generated content in a cheap way, that means creativity. Also, logistics, you need to order the product to the supplier, and once an order is received, to put the hat into a package and send it through a dellivery company.

This business was founded: almost 3 years ago
Time to run this business: approximately 10 hours per week

Description

General description

FIRST OF ALL: PLEASE GO CHECK THE INSTAGRAM PROFILE, IT WILL GIVE YOU THE BETTER OVERVIEW OF THE BRAND

Almost 9.000 followers on instagram @daddieshats and also 300 on Facebook, this is Daddies, I'm Pablo and this is what I need you to read: I LOVE the hats and I created this Shop hoping no success, but It end up working truly fine. You only have to see the data. I almost have not invested on Adwords or SEO, the basis are social media management. During this time I only invested 60€ on Instagram and 15€ on facebook Adwords and another time Facebook gave me a free coupon of 50€ to spend on Adwords. This was just testing, no serious campaigns. So, my main stream is Instagram, I wasn't an expert before doing this, just checking creative ideas I've became aware of how many great things you can do on Instagram spending almost no money on advertising, but the point here, imagine I would have invested money on advertising, Instagram, Facebook, Google...I only can see a flourishable future, huge potential. I'm studying at the university so my current lack of time makes me think of selling this Shop. So, if you are interested, send me a message!

Why should someone buy this store?

It has the potential to become a referral of an specifc style of hats, or other apparel accesories in Europe.

How can the future owner improve the business?

Just follow the same strategy but investing money on advertising.

What work have you put into the store?

Supplier research, logo design, Instagram influencers relationships, user generated content incentives, packaging design, designs of the drawings put at the hats, website design, product catalogue photos, model photos

Traffic and Performance

  • Avg. revenue /month
    $328
    Verified
  • Avg. sessions /month592Verified
  • Avg. profit /month
    $300
  • Inventory value
    $500
  • Profit Margin50%
  • Avg. sales /month100
Other details about profit: I mean, you need to take into account I have been very inactive for the last years, just check the instagram page to see when the store has activity. The sales through the website do not represent all of the sales. I have sold about 1500€ physically to family, fools, and friends.
Total revenue
  • $11,159
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 20,130Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $12
      /year

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Branding assets are the facebook and instagram accounts, after receiving the payments I will transfer the information
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      Through a google drive sharing it will be very easy and straightforward
    • Social media

      Total followers8,000subscribers
    • Suppliers

    • Mailing List

      419subscribers

    Seller‘s Advice

    How to grow this business

    I would try to innovate by either selling new versions of the current product, or launching new ones after carefully analyzing the correct one depending on how the publich might react to these changes.

    Skills to have

    Specific skills are a good intuition for what the instagram public might think of your publications. Instagram activity makes the 99% of the revenue of the business. And the instagram users have a very good eye for flaws on your profile actions. That takes dedication, study of the competence, and time to analyze how each action is going to make a difference and not going to spoil your current brand image.

    Share

    PG
    Pablo G.Current store owner
    I'm an early university student of Business. My passion is the fashion, so I tried to implement what I'm learning to the things I love doing. I have done this by myself and withouth investing too much money or time. This store has potential if it's well driven through enough time and dedication.

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