All prices in USD
  • Avg. revenue /month
    $1,653
  • Avg. sessions /month1,845
  • Avg. profit /month
    $774
  • Inventory value
    $150

Business Story

Why this business was started

In summer 2016 I did an internship in Asia and learned how to use photoshop. I came home and wanted to keep learning, so I started a meme page associated with the UK TV programme Peep Show to practice. I was a big fan (and still am) of Peep Show. The page was a great success and I grew a significant following. This was the first dedicated Peep Show meme page to exist.

As the page grew into the new year, more and more people asked for me to create merchandise. At the time I was studying for a master's degree and struggling a little financially. So, in March 2017, I created and started dropshipping clothing through the page to help support me through my master's degree.

I ran the page until January 2018, by which time I had completed my degree and decided to use money I had saved to travel. I closed down the store until August when I restarted with fresh new products.

Since then, the store has had busy and quiet periods. Sometimes I lose interest and don't post on social media for months. In those periods I make few sales. However, when I release a new product, have a sale, or just start posting again, things suddenly take off.

A lot of hard work got me to where the business is today. Read on to find out why I am selling...

The reason of selling this business

There are a two reasons:

  • I now work full time in London and want to focus on my career

  • I need a lump sum to go towards a house deposit

What's involved in running this business

Important: you do not need to be a mega-fan of Peep Show to run this business!

The business has two business-as-usual parts: i) posting content to social media and ii) fulfilment.

Unlike when I first started, there is now a lot of content out there to post on social media. I have very high engagement rates on social media (particularly Instagram, see the screenshots). Nowadays, there are Facebook groups dedicated to posting high quality related content and they are happy enough for me to repost and give credit. Ideally I should post daily, taking 2-10 minutes per day.

Fulfilment is relatively easy too. Clothing is dropshipped automatically through a supplier. Caps and stickers on the other hand are fulfilled by me, and I hold stock for these. Note that this can be fully automated if you wanted as the supplier I have sells caps and I am sure there are sticker dropshippers out there (although it really doesn't take long to do it yourself).

Non-BAU includes creating new products, finding suppliers, ordering samples, taking pictures, and adding these to the store. You can take as long as you like with this.

This business was founded: about 4 years ago
Time to run this business: approximately 2 hours per week

Description

General description

The business does not need much effort to run as described in the 'what's involved' question. In essence, the business model is to create Peep Show-related merchandise, advertise it on owned social media 'meme'/quote pages, collect orders, and send orders through either dropshipping or holding your own stock.

Why should someone buy this store?

This is a great investment because: i) it is a long-standing established business, ii) it has high engagement with 130,000+ followers, iii) it is simple to run, iv) there's a lot of room to grow, v) it's profitable

How can the future owner improve the business?

New products.

  • Many of my products were first released over two years ago - some over three years ago
  • I released a new product type this year that was a massive hit. I have advice on some several other products that I know will sell just as well or better

  • I still get some sales of my old products, but the new ones sell much better. My catalogue needs a freshen up, and I can help you with ideas for this. I have some products in mind that I know will sell well.

New social media platforms

  • I only really used Facebook (70k followers) and Instagram (60k followers). Whilst I have a Tumblr (with c150 followers), I don't pursue this. Using other platforms such as Pinterest or Twitter would be a great opportunity to expand influence. Given I don't really spend on ads (I paid for two influencer posts this year and about £25 on Facebook ads), social media is huge for me and there is plenty of room for growth.

New sales channels

  • Amazon, Ebay, and Depop. I am on none of them. There is a lot of potential on these sites that I have left unexploited.

What work have you put into the store?

I have built up social media channels to 130,000+ followers through posting hundreds of memes and quotes that I have either made myself or found online. I have designed dozens of items and sold them to customers I have found.

Traffic and Performance

  • Avg. revenue /month
    $1,653
    Verified
  • Avg. sessions /month1,845Verified
  • Avg. profit /month
    $774
  • Inventory value
    $150
  • Profit Margin43%
  • Avg. sales /month72
Other details about profit: CALCULATED FOR 2020: Average profit is calculated in the equation: [(Gross profit) - (marketing spend)] / 12 months = average monthly profit..... (£7,175.44 - £300) / 12 months = £572.95 per month...... Converted into dollars at today's rate (£1 = $1.35US): £572.95 = $774.77..... Overall profit margin is calculated in the equation: (Gross profit - marketing spend) / net sales) = profit margin....... (£7,175.44 - £300) / £15,961.92 = 43%
Total revenue
  • $82,672
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 92,261Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $14
      /year

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      I would suggest that I create a Google Drive. I can also send over 300-400 images (memes) that I have either i) created myself, ii) had submitted, or iii) used giving credit on my social media accounts. You can repost these as content in future, alongside new content that followers often submit OR by using content from Facebook groups (giving credit).
    • Personal support after sale

      I am willing to commit to i) a 2 hour handover meeting, ii) two 1 hour subsequent meetings, iii) solid written rationale for what products to consider releasing, iv) ad hoc email support. I want to see the page grow and succeed so I want to support you. Nb: this list is negotiable.
    • Domain

    • Product photos

      I would suggest that I create a Google Drive
    • Social media

      Total followers130,500subscribers
    • Suppliers

      I have a longstanding account with a dropshipping supplier and have placed orders with other suppliers for stickers and caps.
    • Mailing List

      2,000subscribers

    Seller‘s Advice

    How to grow this business

    New products.

    • Many of my products were first released over two years ago - some over three years ago
    • I released a new product type this year that was a massive hit. I have advice on some several other products that I know will sell just as well or better

    • I still get some sales of my old products, but the new ones sell much better. My catalogue needs a freshen up, and I can help you with ideas for this.

    New social media platforms

    • I only really used Facebook (70k followers) and Instagram (60k followers). Whilst I have a Tumblr (with c150 followers), I don't pursue this. Using other platforms such as Pinterest or Twitter would be a great opportunity to expand influence. Given I don't really spend on ads (I paid for two influencer posts this year and about £25 on Facebook ads), social media is huge for me and there is plenty of room for growth.

    New sales channels

    • Amazon, Ebay, and Depop. I am on none of them. There is a lot of potential on these sites that I have left unexploited.

    Skills to have

    My store is centred on the UK TV programme Peep Show. I would recommend watching all 9 series, with 6 25 minute episodes, through.

    Otherwise, it would be useful to know how to create designs. Of course, you can outsource this on Fiverr.

    Finally, general dropshipping knowledge would be useful.

    Share

    OD
    Oliver D.Current store owner
    I work in management consulting, I am from the UK, and I am in my 20s.

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