All prices in USD
$150,000
  • Avg. revenue /month
    $41,607
  • Avg. sessions /month42,560
  • Avg. profit /month
    $12,482
  • Inventory value
    $89,514

Business Story

Why this business was started

My previous business was business-to-business and very corporate, so I wanted to grow a brand that was a consumer product that I knew I could have fun with. Plus, I wanted to have the flexibility of working from home, working part-time hours to earn an income.

My goal with Abella is to make a better brand for women, that was fashionable, accessible, affordable without skimping on the quality.

I work to bring our customers elegantly designed products with premium packaging, while keeping costs affordable. I love empowering women to showcase their style with fashion, as well as connecting with influencers and ambassadors who are growing their own personal brands by referring my brand!

Abella primarily sells in to the USA, with over 80,000 pairs sold.

Over 18,000 brand ambassadors that help promote the brand by sharing images and spreading positivity.

The reason of selling this business

New opportunity in training and development business has presented itself and I no longer have time to dedicate to Abella.

What's involved in running this business

Media buying, Campaign building, Email marketing, Inventory buying, Social Media Management (sourced out), Customer Service (sourced out), Book Keeping (sourced out)

This business was founded: over 4 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $41,607
    Verified
  • Avg. sessions /month42,560Verified
  • Avg. profit /month
    $12,482
  • Inventory value
    $89,514
  • Profit Margin30%
  • Avg. sales /month1,050
Other details about profit: Numbers above are based on email marketing to current database 20K active klyavio customers (150,000-250000 suppressed currently to keep costs down).
Total revenue
  • $2,121,969
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 2,170,589Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $299
      /month
    • Inventory warehouse
      $500
      /month
    • Employees
      $500
      /month
    • Domain
      $20
      /year
    • Shopify Apps
      $150
      /month
    • Facebook
      $1
      /month
    • Email Marketing
      $500
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All content will be transferred via email/google drive/dropbox UGC - Images ~ 5000 Model Images ~100 Lifestyle Professional Images ~250 Video - 2 shoots Logo images
    • Personal support after sale

      We will provide personal support up to 2 weeks after closing. If you choose to hire the VA's, they will be able to handle most of the day to day tasks outside of marketing.
    • Domain

    • Product photos

      We've had something like 5 professional photoshoots done with product photos, model photos, model videos, and other promotional content done. All is included with the sale and will be transfered via email, dropbox or other mutually agreeable cloud service.
    • Social media

    • Suppliers

    • Mailing List

      200,000subscribers

    Seller‘s Advice

    How to grow this business

    A good source of revenue was generated from ads targeted at getting ambassadors to sign up, go through an automated approval and provided a discount code to join the ambassador team. Since I no longer have time to manage ads, I've turned these off.

    Hire an agency to run Facebook and Instagram ads: Targeted to Influencers to sign up (landing pages created, automation is all set-up to convert)

    Hire an agency to run Facebook, Instagram and TikTok ads: Direct to Consumer with retargeting set up.

    Set up relationships with local businesses to Wholesale sunglasses.

    Hire a VA to seed product to influencers with larger reach.

    Prepare a budget for collaborations with larger influencers.

    Skills to have

    In-depth knowledge of social media marketing, email marketing, and other e-commerce experience is necessary. Customer service & Social Media management is outsourced to a very good VA who is able to operate with minimal direction. Fulfillment is outsourced to a fulfillment center in Louisville, KY.

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