- Avg. revenue /month$2,630
- Avg. sessions /month3,331
- Avg. profit /month$563
- Inventory value$2,500
Why this business was started
Founded 1 year ago, we are an Eyewear Ecommerce Brand offering a wide range of stylish high quality blue light glasses and sunglasses. It has a loyal and growing fanbase worldwide across multiple platforms. Due to current personal time constraints, the business is not actively running any advertising campaigns and is temporarily on the 'pause and build' Shopify plan. This explains why there isn't much activity shown in the recent months.
So far, there has been a significant amount invested towards building this great website with the help of shopify developers/conversion rate optimisation experts, researching and trialling new products, creating and testing a number of video creatives (all current branded content is included: videos, photos, branded material etc.), whilst also receiving guidance from top digital marketers, content creators and brand builders. This website is ready for further building or to go as is. All branded material (videos, photos etc.) and current stock will all be included with the sale.
PRICE IS NEGOTIABLE
The reason of selling this business
Building this brand has been one of the most challenging, yet rewarding and enjoyable experiences I have ever had. I have collaborated with many influencers, worked with top social media marketers, brand builders, and content creators and have had my ups and downs through it all. However, I have had other business ventures operating and growing on the side as I worked on this. I've also finished my studies to move in to new career pathways - which I am very passionate about. Although, this ecommerce brand has huge potential for growth, it does require someone who is committed to giving their time, effort and resources to scale it even further, with the biggest part being regular creation of new content, market research, and all the general logistics behind it.
Why have I decided to sell? I don't believe that I can further build this business whilst staying committed to my other work. But at the same time, I have seen so much potential in this website with the world moving towards new accessories/products within its niche.
But what does this store need now? It just needs the right person who can see the same potential, who is flexible, innovative, committed and believes that they can take it to the next level.
What's involved in running this business
- Creating new and engaging video/image content for social media. This is usually done externally with our Content Creation Team "CookiesnContent" (feel free to check them out as they are amazing!) or filmed by me and edited by my freelancer. All contact details can be provided upon request.
- Market research: Find and test new styles of glasses or other products if you wish.
- Manage Facebook Ad Campaigns: Analyse Facebook data, find profitable ads and scale them
- Finding new influencers to collaborate with - we have already collaborated with Top Influencers such as Sarah Magusara, Tony Safar (Safar Bros), Hannah Mchutchison, Emily-Jane Sarroff (Empower with Em Mindset Coach), Nathanial Taplin and more..
- General Logistics: Packing orders and posting them via Australia Post, ordering stock in bulk from overseas, stock control etc.
- Designing new marketing material via Canva (or hiring a graphic designer if you wish) and ordering finished designs from our Australian Supplier: Vistaprint.
- Collaborating with Freelancers: I have about 3 freelancers who help me with the business: a social media manager/editor for all social media posts, a Facebook Ads Consultant for advice on how to scale more effectively and overcoming challenges, and a Shopify Developer/CRO expert to help optimise the stores layout and features.
Traffic and Performance
- Avg. revenue /month$2,630Verified
- Avg. sessions /month3,331Verified
- Avg. profit /month$563
- Inventory value$2,500
- Profit Margin20%
- Avg. sales /month81
- Shopify plan
- Inventory warehouse
- Privy Pop Ups, Klaviyo Email Marketing, InCart Upsell, Loox Reviews, Shogun Page Builder, Australia Post Business
- Facebook Ads
- Paid upfront costs: Web Developer/CRO Fees, Content Creation Agencies, Facebook Ads Consulting, Shopify Theme
Logo and branding assetsAll branding material will be transferred over via email/google drive OR however suits the buyer. For social media pages, full access will be given to the buyer for them to take over.
Personal support after saleWithin 30 days after purchase: This business has a 30 day returns/refunds policy for customers and I'll ensure that any customer who has purchased any of our products within the last 30 days is able to return and receive a refund, as well as any chargeback requests at my cost - as long as the orders were placed during my time of ownership of the business. I will provide all details for my suppliers for every single product on the store. I will happily ship whatever stock left I have on hand including all remaining glasses, cases, cloths, marketing material etc. for a negotiable fee. I can provide all details of my mentors who have assisted me along the way. I can provide all the details for my content creation agency, "CookiesnContent". They are experts in making high converting ecommerce ads and have done wonders for me. I can provide all details for my Shopify Developer and CRO Expert who has helped me optimise my product pages and customised my checkout funnel to increase the conversion rate. I can provide all details for my Facebook Ads Specialists who have helped me with anything related to scaling ads, solving issues and even for starting a new Facebook Ads manager account. I can provide support during the transition and also regarding what has best worked for me in terms of social media marketing, content creation, market research etc. I am fairly experienced with Shopify and some of its main features/apps and can help with most things relating to this - as long as it is something I have used before for this website. For the handover of accounts: I will support through the process of handing ownership over all accounts (all social media pages, shopify and all apps access, hand over of Facebook ads account OR connecting a new ads manager account if necessary)
Product photosAll photos (including all professional images) and videos will be transferred over via email/google drive, OR however suitable for the buyer.
SuppliersAll suppliers are saved in my contact list and all details (numbers, emails and addresses, websites) can be transferred over. I currently have about 2-3 suppliers depending what products/services I need. All of my marketing and postage material is ordered from Australia (Vistaprint, Australia Post).
How to grow this business
Create new engaging content that stands out, as well as to continuously bring in new products that meet the demands and trends of the market. Because we have optimised mainly for the Australian and New Zealand market, there could be large growth potential by expanding to more countries around the world. We have collaborated with a number of top social media influencers such as Sarah Magusara, Hannah Mchutchison, Tony Safar (Safar Bros), Emily-Jane Sarroff (Empower with Em Mindset Coach), Nathaniel Taplin and more..
Skills to have
It would be beneficial to have skills or support in Digital Marketing, Facebook Ads, Social Media, Basic Shopify and possibly skills or support in other advertising platforms such as Google Ads, TikTok Ads - still have not tested these two and may have big potential.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.