All prices in USD

Decorate Your Desk - 6 year old office accessories ecommerce

www.decorateyourdesk.com
$1,200
  • Avg. revenue /month
    $2
  • Avg. sessions /month153
  • Avg. profit /month
    $2
  • Inventory value
    $1,400

Business Story

Why this business was started

I am a digital marketer who created this website when she needed a creative outlet when my job was as a Sr Web Developer. It was a great joy to build, find products (especially through Etsy, I built great relationships with sellers on there) and adding new products were my favorite part of this business.

The reason of selling this business

I am now a mother to a soon to be 5year old. I need to focus on him, and my full time job. I have a few other side jobs as well. Now, my inventory is sitting in a closet. Someone could breathe new life in to this store, and it's very different from the typical T-shirt shop.

What's involved in running this business

Fulfilling orders is the most important part of this business. You could also create a shop on Amazon, which would drive a lot of traffic to this website as well. You'll also want to build a social media presence, partner with other business to do raffles and generate more awareness of DYD.

This business was founded: over 7 years ago
Time to run this business: approximately 10 hours per week

Description

General description

Decorate Your Desk was created in February of 2011 and ran successfully for two years before the owner (me) took a hiatus to raise her son. Four years later I still have the website, theme (with lots of updates), logo, and $3,000 (retail cost) of merchandise.

The products sold really well on Amazon and there is still a lot that can be done with the brand. Even when the store was dormant I received calls and emails from potential customers looking to buy my products.

Many products are advertised on Houzz. The website was also featured in Mashable (Robot Desk Accessories) and Parents Fall magazine (the Anderson Cork Desk Organizer).

When the website was active it received ~1,500 visitors per day. Someone with more time who is looking to start an easy business could turn this into a killer.

Every product and the whole website has been search engine optimized for maximum free traffic, but you will want to re-add the pages to the Google Webmaster to crawl since the site has been dormant for so long.

This sale includes everything - website, domain, logo, image files, and inventory. Shipping of inventory to you is additional. The store is located in Atlanta, GA.

The fee I am asking for covers just the wholesale cost of the inventory I currently have, with no added charges for any of the extensive work put into the site.

Why should someone buy this store?

This store is perfect for someone looking to start an ecommerce but doesn't want to start from scratch.

How can the future owner improve the business?

Improvements can include updating the website, establishing a regular email to subscribers, and building a social media presence.

What work have you put into the store?

I have put many, many hours (months of hours) into this store. From coding the pages, building vendor relationships, finding and targeting my market, and learning which products sold best vs which did not.

Traffic and Performance

  • Avg. revenue /month
    $2
    Verified
  • Avg. sessions /month153Verified
  • Avg. profit /month
    $2
  • Inventory value
    $1,400
  • Profit Margin40%
  • Avg. sales /month16
Other details about profit: Attached is a screenshot of the analytics from when my shop was running. I averaged almost 1,000/month and 16 orders/month. I have had this business on pause for almost 3 years, always thinking I'd start it again. When it was running I had 30 sales a month at the beginning. You could do much better!
Last 4 years revenue
  • $121
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 4 years traffic
  • 7,983Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Inventory warehouse
      $20
      /month
    • Domain
      $12
      /year

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All will be sent via cloud.
    • Personal support after sale

      I will provide assistance for 30 days to help you navigate the website, the product, the suppliers and find new product and suppliers, if you choose. I can also help you build your Amazon store which is where most of my traffic and sales came from.
    • Domain

    • Product photos

      All are within Shopify, I do not have extra images.
    • Social media

      Total followers285subscribers
    • Suppliers

      Not Included
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    This business is easy to grow. Continue adding new products, build a social media presence for it and take great, stylized pictures of the products in stock. A nicely built website (of which this one could use an update), attracts other businesses to link to it. Bonus, this website is 7 years old, so you have the benefit of age when trying to rank organically.

    Skills to have

    Your customer base is mostly female with an age range of 25-65.
    Own a printer for printing shipping labels. Have a phone number for customers to call with questions.

    Share

    VR
    Veronica R.Current store owner

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