Decorate Your Desk - 6 year old office accessories ecommercewww.decorateyourdesk.com
- Avg. revenue /month$2
- Avg. sessions /month153
- Avg. profit /month$2
- Inventory value$1,400
Why this business was started
I am a digital marketer who created this website when she needed a creative outlet when my job was as a Sr Web Developer. It was a great joy to build, find products (especially through Etsy, I built great relationships with sellers on there) and adding new products were my favorite part of this business.
The reason of selling this business
I am now a mother to a soon to be 5year old. I need to focus on him, and my full time job. I have a few other side jobs as well. Now, my inventory is sitting in a closet. Someone could breathe new life in to this store, and it's very different from the typical T-shirt shop.
What's involved in running this business
Fulfilling orders is the most important part of this business. You could also create a shop on Amazon, which would drive a lot of traffic to this website as well. You'll also want to build a social media presence, partner with other business to do raffles and generate more awareness of DYD.
Decorate Your Desk was created in February of 2011 and ran successfully for two years before the owner (me) took a hiatus to raise her son. Four years later I still have the website, theme (with lots of updates), logo, and $3,000 (retail cost) of merchandise.
The products sold really well on Amazon and there is still a lot that can be done with the brand. Even when the store was dormant I received calls and emails from potential customers looking to buy my products.
Many products are advertised on Houzz. The website was also featured in Mashable (Robot Desk Accessories) and Parents Fall magazine (the Anderson Cork Desk Organizer).
When the website was active it received ~1,500 visitors per day. Someone with more time who is looking to start an easy business could turn this into a killer.
Every product and the whole website has been search engine optimized for maximum free traffic, but you will want to re-add the pages to the Google Webmaster to crawl since the site has been dormant for so long.
This sale includes everything - website, domain, logo, image files, and inventory. Shipping of inventory to you is additional. The store is located in Atlanta, GA.
The fee I am asking for covers just the wholesale cost of the inventory I currently have, with no added charges for any of the extensive work put into the site.
Why should someone buy this store?
This store is perfect for someone looking to start an ecommerce but doesn't want to start from scratch.
How can the future owner improve the business?
Improvements can include updating the website, establishing a regular email to subscribers, and building a social media presence.
What work have you put into the store?
I have put many, many hours (months of hours) into this store. From coding the pages, building vendor relationships, finding and targeting my market, and learning which products sold best vs which did not.
Traffic and Performance
- Avg. revenue /month$2Verified
- Avg. sessions /month153Verified
- Avg. profit /month$2
- Inventory value$1,400
- Profit Margin40%
- Avg. sales /month16
- Shopify plan
- Inventory warehouse
Logo and branding assetsAll will be sent via cloud.
Personal support after saleI will provide assistance for 30 days to help you navigate the website, the product, the suppliers and find new product and suppliers, if you choose. I can also help you build your Amazon store which is where most of my traffic and sales came from.
Product photosAll are within Shopify, I do not have extra images.
Mailing ListNot Included
How to grow this business
This business is easy to grow. Continue adding new products, build a social media presence for it and take great, stylized pictures of the products in stock. A nicely built website (of which this one could use an update), attracts other businesses to link to it. Bonus, this website is 7 years old, so you have the benefit of age when trying to rank organically.
Skills to have
Your customer base is mostly female with an age range of 25-65.
Own a printer for printing shipping labels. Have a phone number for customers to call with questions.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
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Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.