With authentic products desertduchess.com allowed the generation of over $1m in sales in 2015 alone. Most of the revenue came through instagram and other social media platforms. The shopify platform allowed customers to gain product information and allowed easy management of the business.
How can the future owner improve the business?
Focus on it full time. Improve product diversity and marketing. Review pricing. Add international delivery.
What work have you put into the store?
I designed website logo and branding, I added new lines and created online social media platforms. I added stock and used marketing and advertising tools to push products to the forefront. I left in last year to concentrate on something new so I hope it brings you as much luck as it did me.