- Avg. revenue /month$1,865
- Avg. sessions /month2,373
- Avg. profit /month$570
- Inventory value$10,800
About Dinosaurs Galore
Kids are fascinated by dinosaurs and Dinosaurs Galore is a one stop shop for everything about dinosaurs.
We have created a wide product range of over 600 items of dinosaur toys and merchandise from top brands such Collecta and Schleich. The store is actively trading and the past Christmas sales where our best ever.
The site's target audience is parents, relatives and friends of children who love dinosaurs. Our experience indicates that the typical buyers are women aged between 24 and 44 buying for children aged between 2 to 12 years.
Google AdWords indicates that there are more than 30,000 searches for keywords related to the site and we have only captured a few of these searches so far. With a sustained effort there is significant room to grow sales via organic search traffic in Google, Bing and other search engines.
History Dinosaurs Galore was founded in 2007 and has been actively trading since. Unfortunately due to ill health the original owner sold the business to Rod and Alice in 2013.
Rod is the Managing Director of Panalysis a company that specialises in providing services to assist companies use Google Analytics to grow their business. Panalysis' customers include a range of retailers and e-commerce companies in Australia including Officeworks, JB HiFi, the Iconic and SurfStitch.
The reason that Rod and Alice acquired the Dinosaurs Galore business was to provide the consultants at Panalysis with a real business that they could use to test their skills and to gain experience in how to grow a real e-commerce business in a safe environment. Unfortunately as Panalysis is growing rapidly the consultant workload prevented this aim from being achieved as it never got the full attention that it deserved. Currently the Dinosaurs Galore website and Google Analytics account is used primarily for training and sales demonstration purposes within the Panalysis business.
Alice Whish took over the operations of the business in 2016 and has subsequently grown the social media presence and sales as a part time initiative. Alice's primary interests however are as a contemporary jeweller and running Dinosaurs Galore has been a sideline to her practice since this time.
As such after 5 years of operating Dinosaurs Galore in this way, Alice and Rod have decided that it is time to sell the business as this is a distraction to both of their primary businesses.
This is a great opportunity for you to take over this business and give it the attention that it deserves to grow.
Dinosaurs never go out of fashion. There are always going to be kids who love dinosaurs so there are always going to be a ready supply of customers. The site ranks well in search engines for dinosaur toy related keywords and given the quality of the site, how long it has been trading and the back links it is realistic that there is significant room to improve traffic via organic search.
One of the most labour intensive aspects of running an online store is setting up products. Over the years we have selected a core product range where we can reliably reorder the same products to top up the stock.
This is a turnkey business that is actively trading with existing repeat customers, established social media presence, Google AdWords account, complete range of products.
Our customers often leave very positive comments on their experience. Here are some recent examples:
"Thank you for a most professional encounter. i am thrilled with my order. My order arrived in super quick time and beautifully presented ready to give to the birthday boy. Thank you so much for the kid -sized catalogue that I know this little bloke will just love, along with the very thoughtful addition of some stickers and bookmarks. I am so glad I found you guys. Many thanks."
"Wonderful service & communication. Very prompt delivery. They are gifts which haven’t been given as yet, but I’m sure my boys will love them"
"I have ordered a range of different dinosaurs and other dinosaur products for my nephew's upcoming birthday Sunday evening and my delivery arrived Tuesday morning. It is definitely one of the fastest deliveries I have received so far. The team at Dinosaurs Galore has kindly wrapped them all very nicely (without asking for products to be wrapped), which saved me a lot of time. Amazing Service!!! Thank you team Dinosaurs Galore."
There is a great opportunity to continue to develop the search engine and social media presence of this store to grow sales. Most of the current sales are made via organic search and social media however with focused effort in paid advertising the new owners can grow additional sales.
The conversion rate for the store is a healthy 1.6%. If the future owner can continue to grow traffic to the site then this should directly result in increased profitability.
We see that there are the following opportunities: * Growing traffic to the site by focusing the search engine optimisation of the site to take advantage of content marketing. * Growing traffic by extending the social media presence. * Further investing in paid search and social media campaigns.
Additionally there are other opportunities: * Expanding the business to increase the exposure in the children's birthday party market by providing a full service Dinosaurs birthday themed party service, * Development of products by Dinosaurs Galore (designs for previous products are included) * Science activities focused workshops for pre school and primary school aged children * Market stalls and fetes
The store has been actively trading under the current owners for around 5 years. During this time we have invested in basic search engine optimisation and link building along with developing the social media presence.
Additionally we have sourced an extensive range of products from established suppliers that can be regularly reordered.
There are also a number of product designs that have been created that are included in the sale price.
Traffic and Performance
- Avg. revenue /month$1,865Verified
- Avg. sessions /month2,373Verified
- Avg. profit /month$570
- Inventory value$10,800
- Profit Margin50%
- Avg. sales /month75
Other details about profit: The last financial year we wrote off $5500 of inventory which was donated to charity to save storage costs. This resulted in a small loss of around $3,000. The year prior the profit was around $8,000. Full financial details can be provided upon request. 7/1/18 - Financial figures have been updated to reflect the current financial year. Revenue growth for the Christmas 2018 period were up 40% from the Christmas 2017 period
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