All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month4,069
  • Avg. profit /month

Business Story

Why this business was started

This site was done for an existing Brick and Mortar store. I was approached by a friend (the owner) about building an eCommerce site for his Subaru Performance Shop. (They sold parts via phone only previously, primary income is from service and performance work)

We came to an agreement on it being commission based + being able to buy performance parts at cost, because I was a bit naive.

The reason of selling this business

The business owner and I don't agree on the value of the store and my time and our financial agreement is no longer acceptable for me. We sold 250k worth of parts and increased his part sales by 36% in our first year, he said he could do without it.

Shopify Valuation was $127k - Reduced Price for quick sale! Hoping to offload soon so please, if interested, make an offer!

What's involved in running this business

Dropship Relationships: Turn14 ([REDACTED]) - Our main distributor for 90% of our parts and I have contacts there and can get you in the door no problem. (Our sales rep has reached out to me several times. He wants your business.)

There are a few smaller ones if you car to mess with them and I can point you to all of them.

Day to Day: Verifying order payment details before clicking a button to submit the email to the distributor for fulfillment. That is literally all I did most days.

Advertising: The store is SEO optimized but definitely requires advertising to be successful. I used a mix of Facebook Ads and Google Adwords. Anywhere from 300-1200 spent on advertising based on time of year sales/product releases/promos, but averaging around 900 a month our last few months month.

Optional - customer financing relationship. SNAP Finance integration is currently built in and I can help you get set up with them if needed. Paypal financing is also enabled.

Time to run this business: approximately 2 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month4,069Verified
  • Avg. profit /month
  • Profit Margin17%
  • Avg. sales /month49

Other details about profit: Sales, profit, and profit margin were steadily increasing over the last 3 full months of full operation. Final full month before the owner issues started (and ads stopped) was July 2018 in which we had 30k in sales and $4800 in profit. I am a web design/infrastructure guy and had to start at zero to learn advertising. I got decent at it around April 2018. Somebody who is GOOD at advertising could destroy my sales numbers easily.

Total revenue
  • $183,569
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 85,461Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain
    • Several apps, a few are very optional.
    • Facebook Ads and Adwords
    • None
    • None

    Sale Includes

    • Physical inventoryNot Included
    • Logo and branding assetsNot Included
    • Personal support after saleI commit to at least one online training session (where you can see my screen, etc) IF YOU NEED IT, but at this point its all very straightforward. I also don't mind answering emailed questions and will give a minimum of 1 month support on that with a typical 2-3 hour response time max. (I don't mind answering questions past 1 month as long as it isn't excessive!) More support is NEGOTIABLE depending on sale price!
    • DomainNot Included
    • Product photosAll our photos are provided by the vendors (so nothing "unique") and are included for 98% of the products visible on the store.
    • Social mediaNot Included
    • SuppliersNot Included
    • Mailing list

    Seller‘s Advice

    How to grow this business

    Get better and more efficient at advertising in all of it's forms. I currently work a 9-5 job in IT Infrastructure and there is only so much time in the day I want to be at a computer.

    There are already 9k+ products on the store and we rarely get asked about something that isn't listed. The tagging and organization for filtering is all there and functional. Intuitive menu navigation. The store doesn't NEED anything other than ads bringing in customers.

    Skills to have

    No knowledge is required beyond basic common sense. The original brick and mortar store owner could run this store from his phone and he barely knows how to turn on a PC. lol

    If you know some html/css great, and if you are at least OK with excel thats helpful too. IT skills beyond that are just icing on the cake.

    Rusty C.Running this business for almost 2 years
    Experience: 16+ years in IT, 11 years in Web Infrastructure for 3 of the largest companies in the United States. This store would be a great investment for somebody who wants a subaru parts store specifically, OR anybody that is good at advertising. I have barely scratched the surface of the potential advertising/sales wise. And best of all, the tagging, organization, menus, collections, products etc are 100% finished for a store with a HUGE amount of products. The hard part is done.


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