- Avg. revenue /month$51,418
- Avg. sessions /month45,281
- Avg. profit /month$25,000
Why this business was started
After the 2008 financial crisis, many dealers of popular brands were left with excess inventory, but they were legacy businesses that didn't know how to operate online. As a result, they were unable to take advantage of the growing demand from online customers. That's how this business was born -- buy buying excess inventory of prestigious brands at wholesale prices and reselling to online customers.
The reason of selling this business
It's been a decade. In this time, the owners have developed other interests outside of e-commerce and would like to move on so that they can spend their full time on these new interests.
What's involved in running this business
The business involves making purchase decisions to continue replenishing the inventory, and then make corresponding pricing decisions to ensure the right balance of margin and turnover. Operations include logistics (order fulfillment) and customer support. Beyond that, it's all about digital marketing.
The Shopify supported website is just one sales channel. This business also sells across marketplaces like Amazon, Walmart, eBay, etc.
Traffic and Performance
- Avg. revenue /month$51,418Verified
- Avg. sessions /month45,281Verified
- Avg. profit /month$25,000
- Profit Margin10%
- Avg. sales /month250
- Shopify plan
- Paid media (Google, Facebook)
- Warehousing / 3PL
Physical inventoryNot Included
Logo and branding assetsAll photos, videos, or any design elements that belong to the business will be part of the sale. They will get transferred through a file transfer. Among the key assets of the business are the reviews collected across third-party portals such as eBay, Amazon, Walmart, TrustPilot, etc. The YouTube channel has over 9000 subscribers - [REDACTED]
Personal support after saleThe previous owner will offer consultation up to 15 hours per week for a 6-week period following the sale to ensure a smooth transition -- including introductions to the suppliers, knowledge transfer regarding purchasing and selling, access transfer for marketplace accounts and marketing, social media, or any third-party service provider accounts. Also during this period the previous owner will handle customer queries (email) or shipping issues related to orders that were serviced by the previous owner before the sale date. Moreover, previous owner will remain responsible for any chargebacks or refund requests that came up for orders that took place before the sale -- these will be funded by the previous owner through a reserve fund set aside for this purpose.
Product photosAll photos, videos, or any design elements that belong to the business will be part of the sale. They will get transferred through a file transfer.
Social mediaTotal followers9,000subscribers
SuppliersThe suppliers are in US, Europe, and Hong Kong.
Mailing ListNot Included
How to grow this business
Branded watches fall within the fashion/apparel space and, as such, social media should be the primary marketing channel. That's not the case currently with this business, which means the untapped growth potential is in riding the new wave getting generated by the recent developments at Facebook/Instagram. These platforms are attempting to take on a larger piece of ecommerce by facilitating purchases on their platform. Visually attractive products like watches being promoted on these platforms by a social media savvy marketer can create a winning formula for growth.
The other growth opportunity is internationalization. Currently the business is 80% US focused, but there is no reason it has to remain that way. Expansion into English-speaking countries like Canada, UK, Australia, etc is low-hanging fruit since watches are high-value items that are light-weight and can ship cheaply all over the world.
75% of the sales are still happening through marketplaces like Amazon, Walmart, eBay, etc. so another opportunity not necessarily for growth but rather for improving profit margins is to grow the Shopify business and reduce the dependency on the marketplaces.
Skills to have
All aspects of digital marketing apply to this business -- affiliate marketing, email marketing, SEO/SEM, and experience with marketplaces like Amazon, Walmart, etc would also give a strong advantage.
This business involves sourcing merchandise from suppliers who are located in US, Europe, and Hong Kong. So it helps to be able to handle import procedures and do business internationally.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.