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$4,500 USD

Diy Happy Kits

diyhappykits.com

Appears in Toys and games , Colorado, United States, Medium Business, Highly Profitable businesses, Business and Franchises under $5,000

General description

The store was born 5 years ago as a subscription model craft kits for kids ages 3-12.

The business started under the name of The Happy Trunk and was soon featured on the Today Show, Good Morning America, and several national and local media channels which led to great success for the business.

We rebranded 2 years ago to streamline the business logistics. We have a very passionate customer following who keep coming back to us. We have a very high % of return customers as we have built this with good customer service, and an interesting hihg quality product line.

Financials and traffic

As a stay at home mom, my family is rapidly growing and I no longer have the time necessary to continue to grow this business to its potential. In fact we have not put in any effort into the store for this year, due to pressing family matters.

Average profit/month

$1,000 USD

Average overall profit margin

55%

Average number of sales/month

25

Average Monthly revenue

$500.52 USD

Average Monthly traffic

830 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$50.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$50.00/month

Domain

$1.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

thehappytrunk

Instagram

diyhappykits

Pinterest

diyhappykits

Twitter

diyhappykits

Mailing list

2,000 subscribers

Social media followers

10,000 people

Q & A

Why should someone buy this store?

The store and business has a great potential in the highly coveted craft and DIY industry, where parents are always looking for hands on activities to get their kids off-screen.

We have seen great success with this business model, as well as it doesn't require a large start up cost.

Media appearances have yielded great success to the store. Affiliate marketing, and social media marketing brings in a lot of traffic. Shark Tank has approached me several times to feature this store. I can pass on all that information and you can follow up on that request. We have a fairly decent email marketing list which has proven ROI thatyou can tap on further. You will have in hand a mail list, ready to use, so the future owner will use it to get sales without spending money, or even upload it on facebook and he can retarget them, or test new products in the same niche using lookalike audiences.

There is massive growth potential and amazing opportunity for someone who wants to hit the ground running a proven kids craft/subscription niche. There is no need to store large inventory as the boxes are paid for before and then you can order inventory to assemble the boxes. Summer and November, December holiday months are always our biggest months! We do offer free shipping within the US, which incentivizes customers and keeps them coming back. We believe that this is worth the added cost of paying for shipping.

However, I do want to make sure I hand it over to a capable owner and I will be vested to support and help the buyer succeed, especially with the high season coming up. The business has a lot of potential to grow if you put in good marketing.

How can the future owner improve the business?

Due to my personal family situation I have not worked on this store for this past year. But I have seen really good results with running this business.

The future owner can invest in good marketing and PR techniques to make this into a very profitable business. It's a great opportunity to be involved in a creative and profitable business profile.

What work have you put into the store?

I have built this store from scratch doing everything from PRmarketing and sales to creative projects for the boxes to procuring materials and shipping to the end customers. If you can create a good shipping logistics for shipping monthly boxes, it doesn't require too much in terms of operations as many systems are already set in place.

$4,500 USD

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