- Avg. revenue /month$4,031
- Avg. sessions /month2,076
- Avg. profit /month$3,000
- Inventory value$9,000
Don't Dog The Boys is a lifestyle brand synonymous with Aussie culture.
We started out selling shirts to the members of our Facebook group and quickly grew a following of 86,000. From there we started advertising through Facebook and growing rapidly.
There wouldn't be a pub, footy/cricket/soccer club in the country that doesn't use or know of the phrase "Don't Dog The Boys."
There is loads of stock that comes with the business, with a retail value of $30,000.00 USD.
Social media accounts that go with this sale: Facebook Page: DontDogTheBoysOfficial (86,000 Followers), Facebook Group: Don't Dog The Boys (46,000 Members), Snapchat: DDTBOfficial (15,000-20,000 Avg. Views per Snap), Instagram: DDTBOfficial (3967 followers) & Instagram: DontDogTheBoysOfficial (1556 followers). Each social media account has been grown (for the most part) interdependently of the others so its not the same people on all channels. Approximate Value of all our social media assets $12,500.
This business also comes with the registered trademark for "Don't Dog the Boy's" in Australia for classes 16, 25 & 38. Approximate Value for these Trademarks is around $2,000.
On top of this we have also Registered an Australian company to operate this business out of as well and will be happy to transfer this company to you if you reside in Australia. Approximate Company Value $1,500.
"Don't Dog the boys" is an extremely popular saying that is synonymous with Aussie culture and has a very strong & committed following behind it.
Most of the people that relate to our brand think of our brand name as a lifestyle more so then a brand name. Because of this social media growth can be extremely easy and rapid. With the small page like campaign that we ran we achieved extremely rare results for our Australian target market (10,000 page likes @ around 3 cents per page like). I believe the average for an apparel company is somewhere in excess of 50 cents per page like on this target market.
On top of this the majority of the initial ground work to get the brand established is already done for you. We have a decent social media presence and the brand has been tested and has proven to be profitable.
I believe that it's also worth noting that we only ran ads to an extremely broad audience (Males ages 18-65+) and with this audience our average return on ad spend this site with the minimal amount of products we have listed was around the 2-2.5x mark. An increased product range or more specific targeting should blow these results out of the water and make the site considerably more profitable.
If I had the time to continue to run this store and develop this brand I would be doing the following:
Release new product designs for our current customer base (we already have 2 new designs ready to go). For one of these new products we done a popularity text on our page about 6 months ago to see if it would be a successful product and the post received an astonishing response with around 1k comments on the post. I don't know why we still haven't made the time to release this product to be honest as we know it will be extremely successful. In any case our loss by not releasing this product will be your gain.
Link the store to Oberlo and increase the product range by introducing drop shipped products that are appeal to our current target market (beer bongs, beer pong tables, Esky's, Stubby Coolers, man cave type items, etc).
Introduce a popup to capture email addresses on the store.
Create an email Sequence for our email list.
Continue to grow our social media channels.
Countless hours developing the store, finding and vetting suppliers, developing the site, designing products and growing our social media presence.
Traffic and Performance
- Avg. revenue /month$4,031Verified
- Avg. sessions /month2,076Verified
- Avg. profit /month$3,000
- Inventory value$9,000
- Profit Margin25%
- Avg. sales /month200
Other details about profit: Total revenue for the last 12 months shown by Shopify isn't entirely accurate. Actual Revenue was $80,426 USD (see screenshot at the bottom of this listing in the "Store Images" section). We changed store's back ends around July or August last year. This resulted in us having to import all the old orders from the previous store to the new one with the Bulk Order Importer. Shopify's revenue calculation doesn't count data imported through the Bulk Order Importer as it can be falsified. We are however happy to provide proof that that additional revenue did in fact come from this store. We have listed the average profit per month as what it would be if you were actually operating this site like we were August through to December. January through to March we ramped down due to not having enough time to be able to effectively run this business (My business partner had a baby in late December and i was too busy growing other sites). I do however believe that monthly profit of 3 or even 4 times the amount that i have stated as the average monthly profit would be easily achievable. I'm sure you have realised it by now, but i will state it just to highlight the obvious. This site is a bargain. Mid way through March we made the decision to shut all ads off completely and the site has been running entirety off organic traffic since then. It is with extreme regret and solely due to lack of time that we have made the decision to sell this business. I believe strongly that this business has a huge amount of potential and i would like to see it go to someone that has the time to take it to the next level and turn it into something truly great.
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