All prices in USD
  • Avg. revenue /month
    $38
  • Avg. sessions /month423
  • Avg. profit /month
    $38

Business Story

Why this business was started

After a Vegas vacation a few years ago, I remembered having a difficult time finding a sexy cocktail dress in the winter in New England. That sparked the idea to create a unique, niche store where women could find the perfect Las Vegas-style cocktail dress no matter what time of the year it was. No wasted hours at the mall or endlessly browsing boring dresses on Amazon. Dress Vegas was created to offer a one-stop-shop for sexy Vegas clothing. It is a VERY unique and one-of-a-kind store.

This store gets lots of ORGANIC traffic and consistently ranks on GOOGLE PAGE #1(!) in our category. Dress Vegas hits the number one spot for specific keywords related to our niche. There is a lot of potential with this kind of organic traffic and numerous ways to grow and expand this business. Here are a few examples:

Targeted advertising and free marketing and awareness campaigns on social media platforms would boost this business tremendously. It's a matter of creating a few posts per week. Reaching out to influencers to showcase a dress would help too. You could add a menswear line, shoes, accessories and even Las Vegas-style wedding dresses to the inventory. I am partnered with Vegas(dot)com and other affiliates and you can partner with them for free as well.

With that partnership, you can generate affiliate income for suggesting Las Vegas packages/shows/hotels and deals. A paid Shopify theme would help add better functionality and space for advertising and affiliate/partner links. You could even create a blog about Las Vegas and add your affiliate links there.

The possibilities to expand on this website and niche are endless.

The reason of selling this business

I have a full time job, a toddler and another business that I co-manage. Unfortunately, I didn't have the time to give this business what it needed to grow. More importantly, I didn't spend enough time building out the social media channels or spend much money on advertising. Sky is the limit for this store, but it won't reach its full potential without some marketing.

What's involved in running this business

Ongoing product integration from suppliers if you wish to add new items to the store. Maintaining the social media channels. (You can post to them all at the same time using Buffer.) Fulfilling orders is easy, virtually automatic and done in less than a few clicks. Customer pays you -> you pay the supplier -> the supplier ships product to customer -> order is complete. It is currently the slow season and sales are expected to increase over the next few months. You could easily makes hundreds of dollars a month if you spent a little on Facebook and Instagram ads and even more if you integrate affiliate links or Adsense onto the website.

This business was founded: over 1 year ago
Time to run this business: approximately 1 hour per week

Traffic and Performance

  • Avg. revenue /month
    $38
    Verified
  • Avg. sessions /month423Verified
  • Avg. profit /month
    $38
  • Profit Margin85%
  • Avg. sales /month2
Other details about profit: PLEASE NOTE: This store launched in January of 2019 and organically ranks on Google page #1. The true monthly average revenue is $62.20 a month (not $40 as shown above) The store was not live prior to Jan 2019.
Total revenue
  • $684
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 7,622Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $14
      /year

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      I will deliver the logo to you via a high quality .png image if you wish to use it. Dress Vegas has a Facebook page, Twitter and Instagram account. I will transfer these social media accounts to you as well.
    • Personal support after sale

      I will assist you with the initial set up and transfer of all Dress Vegas property, provide training on integrating products and fulfilling orders, and offer up to two months of additional support to answer questions. I hope that the person who purchases this business is as passionate as I am about it.
    • Domain

    • Product photos

      All of the products and pictures are integrated directly from the suppliers' website. There are over 100 products listed in the store and each one has carefully edited photos that will be yours to use. I have created a number of different homepage banners and you can keep those too.
    • Social media

      Total followers60subscribers
    • Suppliers

      Not Included
    • Mailing List

      22subscribers

    Seller‘s Advice

    How to grow this business

    This store organically ranks on Google page #1 for specific keywords. Targeted advertising on social media would make this business skyrocket. Reaching out to influencers to showcase a dress would help too. Organic traffic to this site is fantastic which gives it huge potential. You could add men's clothing, shoes or even Vegas wedding dresses. I am partnered with Vegas.com and other affiliates, and you can partner with them for free as well. You can generate affiliate income for suggesting Vegas packages/shows/deals, etc. A professionally designed Shopify theme (and not the free theme I currently use) would help make this site stand out and add better options for advertising and affiliate links. You could even add a blog about Vegas.

    The possibilities to expand on this niche are endless.

    Skills to have

    This business is very easy to maintain. General customer service skills, use of social media and operation of the shop are necessary. It is fully functional and anyone can run it. I will walk you through product integration, the simple order fulfillment process as well as offer additional support as needed for up to two months.

    Share

    LW
    Lauren W.Current store owner
    Solopreneur. Busy mom. I love to travel and spend time making memories with my family.

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