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Screenshot of sold business www.dressyourdoggy.com

Dress Your Doggy

www.dressyourdoggy.com

Appears in Pets , United Kingdom, Oberlo stores for sale, Business and Franchises under $5,000, Dropshipping, Lifestyle, Home Business for sale, Small Business

General description

it is with a heavy heart I am selling my dog clothing store.

I have a newborn baby and I just haven't got the time to do this along with a full time job anymore.

The exchange has valued this store at $2600 but I am looking for a quick sale and serious buyers only, which is why the price is so low.

I am a digital marketer by trade so I did a lot of research in this niche. It is by far the most fun (especially when it comes to doing paid ads and email marketing) but like i said, I don't have the time. AdWords worked well for this business (with a focus on Dog dresses).

I get organic sales every other week from Google and Pinterest and a redit post and rank on the first page for a few things, but it's AdWords that makes the money. I haven't turned this back on in over a year but the AdWords account is in excellent shape and has been structured and segmented properly (as I'm a PPC specialist by trade).

Facebook gets a lot of engagement and I have a decent number of followers on there.

The store would be perfect for someone who wants to get into the pet niche and for someone who has time to do all the things to take it to the next level.

  • Email marketing
  • Adwords enabled
  • More facebook ads

The domain is included in the sale (which I think is excellent for this niche) along with the logo, imagery and product descriptions. Again, these were things that hundreds upon hundreds of man hours were put into. I am proud to say that I believe that these product descriptions are the best in this industry. If you look at the competitors, they don't even come close.

Financials and traffic

It was a lot more profitable with paid advertising. Now I get mostly organic sales from Google, Bing and Pinterest. I stopped advertising early last year (which is where you'll see the big drop in revenue).

I have been very conservative with the profit/month because this is what it is at the moment. With AdWords switched on, revenue can be far far greater.

Included a screenshot of the months where i did Paid ads for the store - almost $700/month in revenue as you can see.

Average profit/month

$50 USD

Average overall profit margin

30%

Average number of sales/month

1

Lifetime revenue

$2,690.00 USD

Lifetime traffic

11,990 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

I use Conversio for a lot of email features and on site features.

The email funnel has been set up for abandon carts. More on this below.

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$14.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

dressyourdoggy

Instagram

dressyourdoggy

Pinterest

dressyourdoggy

Social media followers

700 people

Q & A

Why should someone buy this store?

This is valued significantly higher than the price it is listed for (please see screenshot)

A lot of man hours have gone into the design and product descriptions of this store. It's a very fun and easy niche to get started with - especially when you start Facebook ads and AdWords.

I am an AdWords Specialist and therefore, created a very efficient AdWords account. The store becomes very profitable when AdWords is enabled (something that the stats above haven't shown because I haven't enabled it in the past 12 months.)

  • Majority of sales now come from Organic
  • Rank first page for a number of search terms, such as "dog dresses online" and other more specific dog costumes.
  • Paid ads is what makes this store most profitable. See screenshot, whereby it was around $700/month last year for a few months we had it at its peak. Since then I haven't had the time to take it to the next level.
  • We get sign ups to our mailing list almost every day, so it is constantly growing.
  • Goof engagement and followers on Facebook

How can the future owner improve the business?

  • Turn on AdWords again
  • Implement Google Shopping feed with the flexify app (already installed)
  • Focus on Dog dresses (mostly wedding) and then Christmas outfits around October to December time.
  • Make more of an effort with the email list. I gave up with email marketing because I don't have any time these days (hence why selling). Every time I sent emails we would get sales at Christmas.

What work have you put into the store?

due to my line of work, my job is conversion rate optimisation and I have followed best practice for this.

  • A lot of man hours, blood sweat and tears have gone into this.
  • Sizing on the product pages for every product (a very labour intensive task)
  • We revamped the theme from what it was before and hired a web developer to make some tweaks to improve conversion rates (something I am very passionate about).
  • The product descriptions are one of the best in this niche, highly detailed and positive. We use emotive language and talk about how items look on the potential buyer's dog. We try to set the scene, which other competitors do not do.
  • The add to cart button wobbles to increase add to baskets
  • The colours are perfect for the niche and a lot of thought has been put into it. Using opposing colours of the colour wheel. (blue but with orange CTAs)
  • The email capture rate is high for people who do the spin to win. I just wish I had made more use of the email list (not enough time due to personal reasons).
  • The abandon cart series is very cute. As an example - a dog looking out of the window saying "Hey, where did you go". Works like a charm.

  • Customers get notified at every step of the way using an email automation series I set up, so when a product gets scanned at a destination or if it is out for delivery, the customer will get a fun dog themed email notification. There is very little customer service required for this store.

How many hours does it take to run this business per week?

4 hours

Store images

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