All prices in USD
$25,000
  • Avg. revenue /month
    $3,214
  • Avg. sessions /month4,990
  • Avg. profit /month
    $2,058
  • Inventory value
    $55,000

Business Story

Why this business was started

I started [PRIVATE INFO] while working at Dastmalchi LLC. At the time we were seeing tremendous success in women's beauty products, digital analyzers and oral care products. These were all great products, but not items I had a passion for. As we begin to add more team members, I shifted focus completely to brand development, and was afforded the opportunity to develop a brand centered around products that I had a passion for, one was watches, the other was audio.

The reason of selling this business

I acquired soled ownership of Bradford Watch Co. in May of 2019, when I parted ways with the parent company. In June of 2019, I went in to the hospital for what was to be a rather routine surgery that should have laid me up for about 3 days. Unfortunately things went drastically wrong and after almost dying I was in the hospital until mid-July and rehabilitating at home for several more months. My plans, as outlined above, were not able to be executed during this time and other projects have pulled my time, finances and focus away from the brand.

I would love to remain a part of this brand and see it achieve its full potential but I do not want to see it continue the way it is without any marketing or new products being added to it, and I feel selling it will allow someone the opportunity to bring Bradford to its full potential.

What's involved in running this business

  • Customer service, as long as items are shipped and tracking sent, there isn't much.
  • Fulfillment, with no marketing and low order volume, fulfillment is presently done in house (by me), shipped through Shopify
  • Product Development
  • Social Media Posting
  • Sales & Marketing
This business was founded: about 4 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $3,214
    Verified
  • Avg. sessions /month4,990Verified
  • Avg. profit /month
    $2,058
  • Inventory value
    $55,000
  • Profit Margin60%
  • Avg. sales /month25
Other details about profit: This is based on no marketing spend aside from email marketing with limited emails out per month.
Total revenue
  • $157,477
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 244,518Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $99
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $20
      /year
    • Email Services -- CM Commerce & Send In Blue
      $115
      /month
    • Shopify Apps - Autofill Discount from URL, Order Lookup, Whellio, Variant Image Automater
      $38
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      This sale includes the TRADE MARK FOR "BRADFORD WATCH CO." Updated Bradford Watch Co. Brand Guide. Vector Files for All Logos. Adobe Creative Suite Brand Library file containing, logos, colors, etc. A variety of banner ads of different shapes and sizes
    • Personal support after sale

      I will support up to 1 month following the completion of the sale. We can discuss order management, supplier relationships, transfer of all social accounts, marketing accounts and introduction to influencer relationships. We can complete this via conference call or email.
    • Domain

    • Product photos

      Product photos on white, grey and lifestyle imagery. Hi-Resolution and sized down for various platforms. Will also provide imagery from photoshoots that has yet to be re-touched. All files will be provided in categorized folders and either ftp'd to new owner or sent via box / dropbox.
    • Social media

    • Suppliers

      Currently 1 supplier of inventory and packaging used in China. Looking to use same supplier to create the watch itself, another supplier to create the straps and a local supplier to create new packaging. Can introduce to all of these.
    • Mailing List

      5,287subscribers

    Seller‘s Advice

    How to grow this business

    1. Re-Order of the Claypool Model
    2. Add additional Case Colors (Brushed Rose Gold, Brushed Steel, Add Brushed Gun Metal)
    3. Add additional Face Colors (Current Antique White, Perhaps add a Black, and Possible a Green with Antique White Numbers)
    4. Re-package the watch so that the packaging can include 1 or 2 watch faces and up to 4 straps (renderings of this packaging can be provided.
    5. Ordering of a least 8 different style / color straps to pair with the different watch case colors. this exponentially increases the number of SKUs available. Multiple SKUs are needed to break into retail/e-tail specifically in the watch category.
    6. Would also, change the movement in the watch to include a second hand and possibly a date
    7. Would consider upgrading to sapphire glass and Swiss Movement, higher cost per watch but allows you to augment your pricing strategy, present a new product to your current audience and opens up a new audience.

    8. Current Inventory

    9. There are presently aprrox. 100 Claypools and 400 Taylors in Stock

    10. Would begin testing paid ad channels, micro-influencers, and XXXX with these to determine where you are going to find success.

    11. Boutique retail is also another option to look into.

    12. Drop Shipping

    13. This app is added and paid for for the next year. The idea of "Take us with you" in the Bradford brand lends us to being able to see more than watches. Leather goods, travel accessories, sunglasses, etc. Drop shipping allows you to test the types of products your customers might be interested in without going through the product development process until you know you have a winner.

    14. This also allows you to add up-sells, cross-sells, etc to the site.

    15. Also provides the opportunity to leverage email marketing with the current list by not showing them the same 2 basic products they have seen or purchased.

    16. Marketing on New Inventory

    17. Would begin marketing through paid ads on FB, growing out to google ang IG

    18. Email blast out to current email list about new products

    19. Pop-Up Shops

    20. Press Releases

    21. Influencer Marketing. We have had success with this in the past and will make introductions to the relationships that were successful and those who would have been with a higher priced product. (i.g. We had a UFC champion, other fighters and NBA Players post for the watch, and while they were very successful selling other products for us, no one believed they wore a $100 watch so their advertising didn't have an impact because it lacked authenticity.)

    22. Begin the process of getting on to Amazon, watches are a gated category

    23. Explore promotion opportunities with Drop, Touch of Modern, Huckberry, Etc.

    24. Explore other e-tail possibilities

    25. Explore retail possibilities, would start with boutique watch and jewelry stores.

    26. Re-Ordering the Taylor

    27. Change the size of the case to 42 mm, allowing the lugs space (strap width) to increase to the same 22 mm as the Claypool model. This allows all straps to work with all watches. The current straps are a little short, making it not ideal for men with larger wrists.

    28. Add additional Case Colors (Polished Rose Gold, Polished Steel, Add Polished Gun Metal)

    29. Add additional Face Colors/Textures

    30. Re-package the watch so that the packaging can include 1 or 2 watch faces and up to 4 straps (renderings of this packaging can be provided.

    31. Ordering of a least 8 different style / color straps to pair with the different watch case colors. this exponentially increases the number of SKUs available. Multiple SKUs are needed to break into retail/e-tail specifically in the watch category.

    32. Would also, change the movement in the watch to include a second hand and would make the date window slightly larger

    33. Would consider upgrading to sapphire glass and Swiss Movement, higher cost per watch but allows you to augment your pricing strategy, present a new product to your current audience and opens up a new audience.

    34. New Models - After Seeing Success on the New Versions of the Watches I would begin to Add New Models.

    35. Claypool Chronograph

    36. Taylor Chronograph

    37. New Model (world timer or something different than standard but still simplistically elegant)

    38. Adding new products that were successful from the drop shipping tests.

    Share

    Tags

    Similar Businesses

    Sold businesses

    Our features for a secure experience

    Exchange Trust

    • Verified revenue and traffic
    • Secure messaging platform
    • Escrow payment system
    • Dedicated migration team
    Learn more

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.