Private listing #248002

I started [PRIVATE INFO] while working at Dastmalchi LLC. At the time we were seeing tremendous success in women's beauty products, digital analyzers and oral care products. These were all great products, but not items I had a passion for. As we begin to add more team members, I shifted focus completely to brand development, and was afforded the opportunity to develop a brand centered around products that I had a passion for, one was watches, the other was audio.

I acquired soled ownership of Bradford Watch Co. in May of 2019, when I parted ways with the parent company. In June of 2019, I went in to the hospital for what was to be a rather routine surgery that should have laid me up for about 3 days. Unfortunately things went drastically wrong and after almost dying I was in the hospital until mid-July and rehabilitating at home for several more months. My plans, as outlined above, were not able to be executed during this time and other projects have pulled my time, finances and focus away from the brand.

I would love to remain a part of this brand and see it achieve its full potential but I do not want to see it continue the way it is without any marketing or new products being added to it, and I feel selling it will allow someone the opportunity to bring Bradford to its full potential.

• Customer service, as long as items are shipped and tracking sent, there isn't much.
• Fulfillment, with no marketing and low order volume, fulfillment is presently done in house (by me), shipped through Shopify
• Product Development
• Social Media Posting
• Sales & Marketing

1. Re-Order of the Claypool Model
2. Add additional Case Colors (Brushed Rose Gold, Brushed Steel, Add Brushed Gun Metal)
3. Add additional Face Colors (Current Antique White, Perhaps add a Black, and Possible a Green with Antique White Numbers)
4. Re-package the watch so that the packaging can include 1 or 2 watch faces and up to 4 straps (renderings of this packaging can be provided.
5. Ordering of a least 8 different style / color straps to pair with the different watch case colors. this exponentially increases the number of SKUs available. Multiple SKUs are needed to break into retail/e-tail specifically in the watch category.
6. Would also, change the movement in the watch to include a second hand and possibly a date

7. Would consider upgrading to sapphire glass and Swiss Movement, higher cost per watch but allows you to augment your pricing strategy, present a new product to your current audience and opens up a new audience.

8. Current Inventory

9. There are presently aprrox. 100 Claypools and 400 Taylors in Stock

10. Would begin testing paid ad channels, micro-influencers, and XXXX with these to determine where you are going to find success.

11. Boutique retail is also another option to look into.

12. Drop Shipping

13. This app is added and paid for for the next year. The idea of "Take us with you" in the Bradford brand lends us to being able to see more than watches. Leather goods, travel accessories, sunglasses, etc. Drop shipping allows you to test the types of products your customers might be interested in without going through the product development process until you know you have a winner.

14. This also allows you to add up-sells, cross-sells, etc to the site.

15. Also provides the opportunity to leverage email marketing with the current list by not showing them the same 2 basic products they have seen or purchased.

16. Marketing on New Inventory

17. Would begin marketing through paid ads on FB, growing out to google ang IG

18. Email blast out to current email list about new products

19. Pop-Up Shops

20. Press Releases

21. Influencer Marketing. We have had success with this in the past and will make introductions to the relationships that were successful and those who would have been with a higher priced product. (i.g. We had a UFC champion, other fighters and NBA Players post for the watch, and while they were very successful selling other products for us, no one believed they wore a $100 watch so their advertising didn't have an impact because it lacked authenticity.)

22. Begin the process of getting on to Amazon, watches are a gated category

23. Explore promotion opportunities with Drop, Touch of Modern, Huckberry, Etc.

24. Explore other e-tail possibilities

25. Explore retail possibilities, would start with boutique watch and jewelry stores.

26. Re-Ordering the Taylor

27. Change the size of the case to 42 mm, allowing the lugs space (strap width) to increase to the same 22 mm as the Claypool model. This allows all straps to work with all watches. The current straps are a little short, making it not ideal for men with larger wrists.

28. Add additional Case Colors (Polished Rose Gold, Polished Steel, Add Polished Gun Metal)

29. Add additional Face Colors/Textures

30. Re-package the watch so that the packaging can include 1 or 2 watch faces and up to 4 straps (renderings of this packaging can be provided.

31. Ordering of a least 8 different style / color straps to pair with the different watch case colors. this exponentially increases the number of SKUs available. Multiple SKUs are needed to break into retail/e-tail specifically in the watch category.

32. Would also, change the movement in the watch to include a second hand and would make the date window slightly larger

33. Would consider upgrading to sapphire glass and Swiss Movement, higher cost per watch but allows you to augment your pricing strategy, present a new product to your current audience and opens up a new audience.

34. New Models - After Seeing Success on the New Versions of the Watches I would begin to Add New Models.

35. Claypool Chronograph

36. Taylor Chronograph

37. New Model (world timer or something different than standard but still simplistically elegant)

38. Adding new products that were successful from the drop shipping tests.