All prices in USD
$100,000
  • Avg. revenue /month
    $11,374
  • Avg. sessions /month22,792
  • Avg. profit /month
    $3,890
  • Inventory value
    $32,342

Business Story

Why this business was started

-Husband and wife team, both engaging in full-time ministry/volunteer work. -Looking for work to supplement income. -Both from designs backgrounds with connections in downtown LA garment industry. - Idea to start an e-commerce store, to work from home. - Targeting a niche market (plus size women’s apparel).

The reason of selling this business

Main job of owners is their religious volunteer work/ministry. Originally, this business was started as a part-time job to support husband’s income while owners engaged in full-time ministry. 9 years into running this business as main income, it has grown in all aspects—number of visitors, orders, customer service concerns, social media accounts and followers, marketing needs, etc. At this point, it’s a decision of whether to invest more time and money to the business, (which means decreasing time and energy spent in volunteer work), or to pass on the business to someone that’s ready to take it to the next level. For the owners, their volunteer work is the most important; so, the decision is to sell.

What's involved in running this business

To run the business as is: 12-24 hours a week for 2-3 people Current business operations include: • marketing • inventory management • branding • order fulfillment • merchandising • book keeping and accounting • customer service

This business was founded: over 6 years ago
Time to run this business: approximately 30 hours per week

Description

General description

BUSINESS TYPE: E-commerce; Privately owned business; Plus size women’s apparel boutique store; DOMAIN --- Exclusively on-line MAIN PRODUCTS Women’s plus size clothing

The business has made a modest yet, notable, name for itself in the plus size fashion industry. It is a recognized brand among plus size fashion enthusiasts. Although the business is small in scale compared to major retailers like FashionNova or Forever21, the business has created a brand image that stands up to major companies, offering customers a fun, on-trend shopping experience while providing a more exclusive selection and intimate experience expected from a boutique store.

Why should someone buy this store?

Until now, the business has operated with a small, part time staff. Although it is a small business, the image of the company is strong and competitive, backed by the fact that it has survived the competition of other web retailers for the past 9 years, while acquiring a credible reputation with their customers and others in the industry. The owners strongly feel that the business has huge potential for growth, and if it were not for their decision to stay focused on their volunteer work, they would keep the business as it can benefit from additional time and investment. However, since the owners are determined to keep secular work to a part time basis, they have decided that it would be best to sell. The store is responsive to efforts to improve performance. The past six months reflect a steady improvement by increasing work time from 10-15 hours a week for 2- 4 people, to 15-30 hours a week for 2-3 people. November 2018 was the best Black Friday sales month in the history of the store, and March 2019 has been the best tax-refund sales season from the past couple of years. The business has proven to be resilient and malleable, which hold much potential to future ownership with strong leadership and business skills. With the right people to behind it, the brand is ready to stand up to compete with even major retailers. Now is the time to place the business with the right team!

How can the future owner improve the business?

  • BRAND DEVELOPMENT AND EXPANSION: Although the business has developed a clear brand image, the brand has not been utilized its full potential. With a brand, customers will often buy other items from same trusted name. The store is at a point where that it can offer additional lines, such as makeup, accessories, lingerie, shoes, etc.
  • NEW AUDIENCES: Expanding to a more international audience and more diverse demographics. The Internet allows the business to reach greater audiences than a brick and mortar operation. Already, the site is being visited by customers in other countries, with conversions yet to be realized. Accessing international markets and larger audiences within the US means the business has further room to grow. So many people have yet to be introduced to the brand and store.
  • SOCIAL MEDIA OPPORTUNITIES: Social media has been one the most responsive marketing resources for this business and is currently not fully being utilized due to limited funds and resources
  • MARKETING & ROI: The business very responsive to marketing investments, as reflected in our ROI record. However, due to limited funds, time, man power, and business knowledge, this area of the business has been severely neglected. Currently, there are multiple marketing resources that are not being utilized entirely (google adwords, website optimization, planned marketing campaigns, etc). Since the numbers are promising, the business will benefit from well-planned and planned marketing.
  • GENERAL BUSINESS AND FINANCIAL OPPORTUNITIES: In short, the business has been created and developed by two designers. Their strength in branding and merchandising has helped the business in many ways. However, the business has never had the opportunity to benefit from the attention of a business expert. Financial, business, marketing strategies, have yet to be explored. Since the business has grown with the limited business skills of the current owners, there is much more room for growth under the leadership and guidance of a business expert.

What work have you put into the store?

With over 9 years of operation, the store has been developed in the following areas: - Marketing: much emphasis on using social media as marketing from the beginning. Currently, the marketing budget is allocated to the following platforms, in order of amount and focus: YouTube vlogging/reviews, Instagram ads, email campaigns, Facebook ads, Google Adwords - Product Development: With the development of brand identity and by getting to know the customer, merchandising and product selections became more specific - Customer development: tries to retain customers by offering good quality products, offering competitive prices, providing customer service via email and DM on social media platforms, and by reminders via email marketing - Brand development: careful branding on the website, marketing material, over all social media platforms to create a brand identity and customer loyalty

Traffic and Performance

  • Avg. revenue /month
    $11,374
    Verified
  • Avg. sessions /month22,792Verified
  • Avg. profit /month
    $3,890
  • Inventory value
    $32,342
  • Profit Margin35%
  • Avg. sales /month170
Other details about profit: All sales are made exclusively in Shopify
Last 5 years revenue
  • $671,048
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 1,344,771Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $299
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $99
      /year
    • Email marketing
      $200
      /month
    • Facebook/Instagram
      $50
      /month
    • CC
      $30
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      TBD
    • Personal support after sale

      Training and support for up to 30 hours a week for a 2 week period, remote/via phone or video. Additional hours can be added for an hourly fee
    • Domain

    • Product photos

      TBD
    • Social media

    • Suppliers

    • Mailing List

      25,700subscribers

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