All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month2,023
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I decided to start this business because I wanted to create a brand that I was proud of. I wanted to create something I know people would use and it would change the lives of. Cliche I know... but this brand has some of my most valued ideas and more sweat and tears than you would believe.

I started this off the idea of challenging some of the biggest competitors in this niche.

The reason of selling this business

I decided to finally sell this business because I know it has more potential to grow in the hands of someone who can passionately put more time into this.

For the past year I have not been able to put anything back into this business because of my new ventures and realized it would be a shame to let this go to waste and die off.

We are ranked organically on Google and still make completely organic sales to this very day.

My vision for this brand is to see someone who has the capability of taking this 6 figure brand to the 7-8 figure mark.

Our customers have been taken care of, we have built a strong organic community and have had millions of views and impressions.

I need someone who will be able to grow this brand to the potential it has.

What's involved in running this business

2 things. You need to see the vision and you need to have the ability to navigate that vision.

A basic understanding of Shopify and E-commerce will do, but I expect an entrepreneur who understands brand strategy to take this to the next level.

Order fulfillment, running advertising campaigns, and creating ad creatives that will convert are part of the formula in making profitable consistent sales.

This business was founded: almost 5 years ago
Time to run this business: approximately 50 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month2,023Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin80%
  • Avg. sales /month15
Other details about profit: We have stopped running ads and putting time into this business however the little sales we have had have been 100% organic from word or mouth and ranked on google SEO terms. Our first few months of running ads and performance will show a better highlight of projected income in reviving the brand and taking it to the next level.
Total revenue
  • $105,550
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 117,368Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • Email Marketing, Funnel Lead Apps

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Any logos and branding assests we have will be attached and sent over google drive
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      Product photos of current ideas sent over google drive.
    • Social media

    • Suppliers

      Not Included
    • Mailing List


    Seller‘s Advice

    How to grow this business

    This store has high potential for a few reasons. 1. Niche cap. In this niche you have the potential to reach many different categories and groups of people ranging from military, hikers, outdoor enthusiasts, and other tactical enthusiasts.

    1. Need in the market. Unlike other niches, the competition is subprime in terms of other brands you may see working to create a 7-8 figure brand. There are a few big brands but I still strongly believe this niche is one of the absolute best. People willing to spend money. Strong communities. Adaptive innovation in this market.

    I would grow this store over the next five years by focusing on building a strong community and brand and by innovating working products with trending colors and multi-purpose uses.

    I have tested the market and know there is a demand. I understand the value of good customer service and how much this niche values a new brand that they can align with.

    To ensure this is a succesful brand I would utilize high quality graphics, videos, and products using Facebook ads and ranking on Google SEO.

    Skills to have

    Facebook ads is a highly recommended skillset you should know or trust someone you can outsource. A good majority of our revenue came from FB ads the first year and if you understand how to target the right audience with the right creative you will find great results.



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