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$60,000 USD

FitEverest

fiteverest.com

Appears in Fashion and apparel , Established stores, United Kingdom, Birmingham, Oberlo stores for sale, Dropshipping, Lifestyle, Home Business for sale, Business and Franchises under $100,000, Large Business

General description

In 2017, the store was started as a side project to the owner's main career. This was a side project to generate passive income. Unfortunately, the owner has not had the time required to fully automated the systems and keep the store generating a consistent revenue month-to-month. This could easily be done with the right focus and time.

The branding and logo are powerful and there is a strong social media presence on Facebook and Instagram.

The store has only been fully active for two main periods, 2017: March to July, and in 2018: February to April, driven by other time commitments from the store owner. Revenue during these two periods of full operation has been well within six figures. Seven to eight figures revenue per year is readily achievable with the right focus, time and attention.

Following the recommendations & training from Steve Tan and Gabriel Beltran- two of the top eCommerce gurus- the store was constructed. The store has been fully optimised for conversions by a professional website developer. These changes mean many third-party applications which typically slow down stores are not required here.

The business model used has been dropshipping from China to customers all over the world. With this model the supplier ships the product directly to the customer so no inventory is required. Shipping and delivery lead times are slightly longer with this business method, but excellent customer service ensures this is not an issue with the customer.

Facebook video adverts have been the primary source of generating revenue. The key to the stores' success has been not only creating a fast site with a concise product page, but also utilising creative and compelling advertising campaigns which have drawn the customer to our site.

Included in the sale of the site will be the domain, the logo/branding, the Instagram and Facebook profiles, an UNTOUCHED email subscriber list of over 13k individuals and also the store Facebook Advertising Account with an already HOT Facebook Pixel (pre-linked to the store).

The store started off selling generic products but has had great success within the female clothing and cosmetics niche, health/fitness and also within the kitchen gadgets niche. The store comes with a very strong buyers list for these niches which can be targeted on similar products which fit within these niches and can also be used to create strong lookalike audiences within Facebook.

The store is for sale as the store owner is pre-occupied with other business ventures and cannot spare time to operate this business. The store owner will also provide notes from some of the mastermind courses he has attended to help the new owner learn how to smash product research for example.

Financials and traffic

The averages above are ONLY from when the store was being actively run in 2018 from Feb. through to Apr. If the remainder of the year is taken into account, when the store was not being run, the numbers would be artificially low.

Evidence of the stores active periods can be seen by the automated store performance graph below which show the peaks when the store was being run.

Average profit/month

$6,971 USD

Average overall profit margin

29%

Average number of sales/month

1,691

Lifetime revenue

$352,662.00 USD

Lifetime traffic

543,499 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Expense item

Cost

Shopify plan

$79.00/month

Subscriptions (ie. Mailchimp, apps)

$130.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$18,036.00/month

Domain

$1.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

fiteverest

Instagram

fiteverest

Mailing list

13,309 subscribers

Social media followers

1,628 people

Q & A

Why should someone buy this store?

This store has a strong brand and can be kept as a general store or pushed back towards a niche store- the opens are open to you.
The store has had a large investment in optimising the performance and also the customer conversion rate. This is proven by the revenue we have taken when the store has been run!
This listing includes the customer email list and the data within the ad account for the store. The Facebook pixel is warmed up and ready to generate revenue immediately. New stores require the pixel to be 'warmed'.
The email list of over thirteen thousand subscribers has NEVER been mailed. There is money sitting here waiting to be taken. These are BUYERs so have a strong purchase intent.

How can the future owner improve the business?

-Run campaigns through Google Ad-words and Google Marketplace
-Utilise Instagram influencers for pushing future products.
-Put a strong story behind the brand on the website and add a social blog to build a loyal fan base.
-Implement a cross-sell or up-sell feature on the store to increase average order value.
-Run multiple email targeting campaigns on the untouched email list.

What work have you put into the store?

-Over 10k personally invested in attending 'mastermind' and eCom guru courses. This knowledge has been transferred to the store and ad account ready for you.
- The site has already been fully optimised for sales conversions.

How many hours does it take to run this business per week?

40 hours

$60,000 USD

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Store images

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