All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month71,110
  • Avg. profit /month

Business Story

Why this business was started

I started this business with my business partner to take advance of the rising trend of e-commerce. We saw a huge market gap on selling unique and affordable home decor products online. Home decor niche is very profitable and has a huge worldwide market. This store has generated over $172K in sales and $27100 in NET PROFIT.

[PRIVATE INFO] was built with the long term view on mind; a lot of time invested in planning every detail of the business and brand image. To stand out from others the store is built on a paid theme ( $180 value ). Even the name of the store is chosen carefully, it is easy to remember and "Lumo" is easy to brand. "Lumo" is Finnish and means "enchantment". The store is search engine optimized (SEO) and our main product is one of the TOP results on Google with rising searches! The store has generated almost 5 figures only from organic Google searches. On our main products we do have a very close relationship with the supplier; lowest price on the market, same day shipping and a branded thank you letter with a discount code ready to put in the packages. This well build store has a 3.7% conversion rate and it is on the top 1% of stores that launched the same week.

UPDATE - As of January 1st we have reinvested profits into another business. Sales have dropped obviously, however the pixel is still PRIMED AND ALIVE!! As you can see just in November we grossed nearly 85k. Use the data while you have it.

The reason of selling this business

The valuation price given by Shopify is $119 690. We are selling this business to fully focus our time and money on our other businesses. We don't just want to dump this profitable online store which we have put in so much time and effort so we decided to sell it for a very reasonable price for someone who is ready to pursue the [PRIVATE INFO]'s story.

What's involved in running this business

This business is a semi-automated money making machine. We have two (2) virtual assistants working on the customer service and order fulfillment. The future owner has to run the advertising campaigns, manage VA's, communicate with suppliers and do the overall planning. The future owner will get access to our ad accounts and Facebook pixel with tons of data!

This business was founded: about 1 year ago

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month71,110Verified
  • Avg. profit /month
  • Profit Margin20%
  • Avg. sales /month2,458
Other details about profit: Profit after cost of goods, advertising, apps, employees and Shopify subscription.
Total revenue
  • $197,179
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 853,320Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Employees
    • Domain
    • Shopify Apps
    • Facebook Ads

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

    • Personal support after sale

      I will provide a personal support for 30 days after sale.
    • Domain

    • Product photos

    • Social media

    • Suppliers

    • Mailing List


    Seller‘s Advice

    How to grow this business

    We have pretty much only used the Instagram feed placement to advertise so I would start using the Facebook feed placement with all the pixel data. Start email marketing properly and I would also install a affiliate app to the store and start a affiliate program. And I would start posting more content on the social media accounts. In the future I would start testing and selling some other/new products and especially take advance of the Valentine's Day. This store has a lot of room for development and a lot of potential in 2019!

    Skills to have

    The future owner should have a overall knowledge of running paid traffic, marketing and e-commerce.


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