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Private listing #288064

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  • Avg. revenue /month
    $12,018
  • Avg. sessions /month11,427
  • Avg. profit /month
    $6,623

Business Story

Why this business was started

I started this business because I knew how much I was spending on my dog. It is an evergreen niche and could easily be scaled because every pet owner spends a lot every year on their beloved furbabies. I saw an opportunity in the market to come in and I did.

The reason of selling this business

I run a successful offline business and recently due to the decision to expand some of our operations. It is going to need more of my time as I grow that business. It saddens me to let this store go because it has a lot of potential since it is an evergreen niche but I know it is the right thing for me to do. If I keep hanging on to it thinking I might make more time for it to grow it into someone massive. I would either not have any time for my family or have my offline business suffer. I know there are a ton of entrepreneurs out there that can take what I started and scale it into someone massive.

What's involved in running this business

Most of the time is spent looking to see if there are new angles of marketing (Create new creatives for the product, which include editing, writing script and finding new clips and thumbnails) The rest is fulfillment, answering customer emails, looking at the ads. It isn’t someone that takes a ton of time to run, since all our products are shipped in the US there aren't a lot of customer service emails. They get the product quickly which eliminates a ton of customers asking where their product is. I would say maintaining a relationship with the seller is crucial so they can help with whatever you need if something comes up in terms of fulfillment. I developed that relationship with the supplier, I will be including that in this sale.

This business was founded: 3 months ago
Time to run this business: approximately 2 hours per week

Traffic and Performance

  • Avg. revenue /month
    $12,018
    Verified
  • Avg. sessions /month11,427Verified
  • Avg. profit /month
    $6,623
  • Profit Margin55%
  • Avg. sales /month232
Other details about profit: Super High Order value - around $50. I have done split testing to get the conversation rate higher. Change the description, changed the checkout language and added scarcity.
Total revenue
  • $24,036
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 22,855Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $14
      /year
    • Abandon cart, Review app, quantity breaks
      $50
      /month
    • Facebook ads
      $2,435
      /month
    • Cost of goods
      $1,200
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      The logo would be handed over via shared google drive.
    • Personal support after sale

      I am offering 1 week of email support after the sale of the store. During those 1 weeks I will be free to answer any questions you have regarding the business model, choosing products that work, launching ads, customer service etc. I will answer within 24 hours via email.
    • Domain

    • Product photos

      Those are already on the website.
    • Social media

    • Suppliers

      I have striked a deal with the supplier to provide the best price and ship from the US. Super fast shipping compared to other competitors. Shipping takes less than 2 weeks, which decreases customer complaints on shipping time.
    • Mailing List

      600subscribers

    Seller‘s Advice

    How to grow this business

    This store has a ton of potential to expand and develop into a brand. I would focus on growing a social media presence (pinterest, instagram, facebook and youtube etc.) Either organically or through paid channels, it would allow the store to develop a loyal customer base that is the exact people you want to target for these products.

    I would also focus on expanding to different platforms and advertise on them. To name a few you could start advertising on Google Adwords, Pinterest, Snapchat, Youtube. Those platforms have their own version of the pixel allowing you to retarget across platforms no matter where the potential customer initially came from. This will increase the chance of conversions and retargeting campaigns makes it super easy to convert people compared to cold traffic.

    With this store comes past customers that you know are interested in a specific niche, it would be super easy to generate additional sales via email marketing channels when you launch a sale or introduce a new product to the store.

    Skills to have

    I would suggest the future owner be able to understand the dropshipping business model. With the sale of the store, I am giving the future owner the ad copy I used that works, the ad itself that I spent hours creating. (Even if it is a 30 second ad, it takes time to find clips, write a convincing script, find a thumbnail that works and split test different ones to finally rule out the true winner) Included in the sale is the interests I used that have worked for me to generate the sales I did and new products within the niche that I see potential in. (I will include ad creative for each of the products, the thumbnail, the ad copy that could work and interests to target for those products.)

    I am basically giving you everything to allow you to run the store successfully.

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