Private listing #434262URL Hidden
- Avg. revenue /month$4,240
- Avg. sessions /month4,660
- Avg. profit /month$2,100
Why this business was started
I didn't actually start this business, I bought it from a store flipper, just before Black Friday of 2018, so that I could have an extra income, working flexibly around my Wife's schedule.
It was perfect for the holidays, as I could make money from anywhere, and or the comfort of our own home. It served it's purpose perfectly but now it may be time to pass it on.
The reason of selling this business
I have had this listing up for a couple months now but have not been happy with any offers. This is a good business and not some shabby online store with no credibility.
Shopify Exchange re-valuates the store every month on the 2nd of the month. As of June 3rd, it is now valued at $45.060.
When I listed it, it was valued at about $36k, but I have kept up the marketing and Sales have kept increasing! (Along with the profits:)
I am keeping up with all the Orders, Tracking, Customer Service, etc.. and will still accept around the same amount I originally listed it for... About $33k, or a reasonable offer.
If I don't get a reasonable offer, I will keep it and scale it more. Then maybe come back and try to sell it again later, I am not sure.... It is my first store, not something I am too passionate about but it's a niche I have some interest in, so i am mixed about it.
I also have another store and a full time job and want to spend more time with my wife as we just got married last year, so this lump sum of money would help us and selling this would give us more time together.
As any prospective buyer should appreciate, I am keeping this listing private and will be careful and selective when giving out any specifics on niche and branding, including domain, etc..
What's involved in running this business
There's not much involved with running this business, as most of the leg work is already done. Many months and tons of money optimizing the website and ads, target marketing, keywords, countries, audiences, placements, etc..
Lots of money and time spent buying from and vetting the best suppliers in this niche, narrowing it down to only a select few who have fast processing times, even during CNY. Quick to reply to messages, good ethics and customer service, great quality products, proven with FB reviews and emails from our customers.
Custom and unique product descriptions, tracking page and automated emails, the best free and least expensive apps to keep costs down.
Other than that, all it takes is some time marketing, then fulfilling orders, updating tracking and replying to customer emails, which have died down since I have automated the tracking system. I also have an 800 phone number established for Google Ads and professionalism purposes for $5/month but have only received a couple calls ever.
Traffic and Performance
- Avg. revenue /month$4,240Verified
- Avg. sessions /month4,660Verified
- Avg. profit /month$2,100
- Profit Margin30%
- Avg. sales /month88
- Shopify plan
- Oberlo, Currency Converter, Ali Reviews and some other free apps
- Facebook, Instagram and Google Ads
Physical inventoryNot Included
Logo and branding assetsAll files can be transferred via email and passwords sent while money is in Escrow. Shopify (Exchange) will handle the transfer of the website and Shopify account before the money is transferred to me. That's how it went when I bought this business, so I can verify it's a very safe process. So can Shopify, they are obviously very legit and has great customer service. Any time I have needed help, they are quick to reply on FB Messenger and over the phone.
Personal support after saleAs much as needed, especially during the couple months. 3 months should be fine but am willing to support after that too if need. Previous owner helped me for about 1 month and I was fine, still would like his help sometimes but there are so many ways to learn in this business and all free on Youtube.
Product photosPLEASE NOTE: It shows Social Media Accounts "NOT Included", but that's only because this listing is private... This business DOES INCLUDE Facebook and Instagram AND TONS OF FB Business Ads Manager Data, successful Campaigns, Adsets, Ads, etc..
How to grow this business
If I don't get any good offers and don't end up selling, or if I do sell, I'd focus more on email marketing, which is something I tested not too long ago and was worked okay but I am not too good at that or this type of business compared to many other people out there. But this store has a good following so any experienced person or company could do really well there. Free marketing!
That and maybe getting on Amazon or Ebay, but those are not necessary. There has also been NO SEO, so that is a huge opportunity...
I have also not taken the time to try Influencers, which would work pretty good in this niche, I just have not take the time yet. Maybe soon!
Skills to have
No specific skills needed, all the hard work has been done before I took over the store. This store could easily become a 6 figure business this year still, in the right hands, or even next year at this same pace I have been at. It did $50k in revenue last year with a very minimal adspend budget and not much time commitment.
With an experienced Ecommerce person, or company that wants to add this to their portfolio, this has the potential to become a 7 figure business, as people in this niche are passionate and like to spend money.
I actually just saw a listing not too long ago, in this same niche, the store was/is doing over $50K in Revenue per month with $8K Profit/MONTH!! They were asking over $200K though, so just to give an idea. Maybe I will just wait and get to that point before selling, we will see..
For any beginners reading and interested, if I can run this store and make money, anyone can. I am not a technical person nor do I have online marketing experience, just good customer service and a drive to learn and succeed.
I took this store from 3.7 of 5 stars to 4.4/5 Rating on Facebook, so REAL REVIEWS, not just Ali reviews with purchases from whatever other stores. 4.4 of 5 and increasing every day with people who bought from this store directly. Keep up the great customer service will be important but that should go without saying.
Unfortunately, there are a lot of Dropshippers out there who don't and give this business a bad name. This store shines above those because of the customer service and quick replies to emails.
Serious buyers only, please and thanks, I am open to reasonable offers.
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