- Avg. revenue /month$4,960
- Avg. sessions /month5,506
- Avg. profit /month$1,800
Why this business was started
I didn't actually start this business, I bought it from a store flipper, just before Black Friday of 2018, so that I could have an extra income, working flexibly around my Wife's schedule.
It was perfect for the holidays, as I could make money from anywhere, and or the comfort of our own home. It served it's purpose perfectly but now it may be time to pass it on and free up some of my time, as I am too busy lately.
The reason of selling this business
I have had this listing up for a couple months now but have not been happy with any offers. This is a good business and not some shabby online store with no credibility.
When I first listed this, it was valued at about $36,000, but I have continued to increase sales and profits, so each month, it keeps increasing as the average of those numbers also increase. Shopify Exchange re-valuates the store every month on the 2nd day. As of October 2nd, it is now valued over $50k.
I will still accept around the same amount I originally listed it for... About $30k, or a reasonable offer. I increased the asking price but am bringing it back down again.
If I don't get a reasonable offer, I will keep it and scale it more. Then maybe come back and try to sell it again later, I am not sure.... It is my first store, not something I am too passionate about but it's still a nice income stream so I am not desperate to sell it.
However, I also have a full-time job, another store (in a different niche) and a wife who I would like to dedicate more time to, as we just got married last year. So essentially I am too busy lately, so selling this would help free up some time and allow me to finally focus on my other store that I have not had any time for since I bought it recently. I also have more interest in that store's niche.
As any potential new owner should appreciate, I am keeping this listing private and will be careful and selective when giving out any specifics on niche, branding, domain, etc..
So please tell me a bit about yourself and your experience when you inquire, or at least let me know why you are a serious buyer and ready to purchase.
What's involved in running this business
There's not much involved with running this business, as most of the leg work is already done. Many months and tens of thousands of dollars optimizing the website and the Ads account, Pixel, etc..
Thousands more buying from and vetting the best suppliers in this niche, narrowing it down to only a select few who have fast processing and shipping times, even during holidays. Quick to respond, good ethics, customer service and great quality.
Custom and unique product descriptions, tracking page and automated emails, along with the best free and least expensive apps to keep cost and time spent to a minimum.
Other than that, all it takes is some time marketing, then fulfilling orders, updating tracking and replying to some customer emails.
Traffic and Performance
- Avg. revenue /month$4,960Verified
- Avg. sessions /month5,506Verified
- Avg. profit /month$1,800
- Profit Margin30%
- Avg. sales /month100
- Shopify plan
- Oberlo, Currency Converter, Ali Reviews and some other free apps
- FB Business Manager, so tons of room for opportunity
Physical inventoryNot Included
Logo and branding assetsAll files can be transferred via email and passwords sent while money is in Escrow. Shopify (Exchange) will handle the transfer of the website and Shopify account before the money is officially transferred. That's how it went when I bought this business, so I can verify it's a very safe and easy process. So can Shopify, they are obviously very legit and has great customer service. Any time I have needed help, they are quick to reply on FB Messenger and over the phone.
Personal support after saleAs much as needed, especially during the couple months. 3 months should be fine but am willing to support after that too if need. Previous owner helped me for about 1 month and I was fine, still would like his help sometimes but there are so many ways to learn in this business and all free on Youtube.
Product photosPLEASE NOTE: It shows Social Media Accounts "NOT Included", but that's only because this listing is private... This business DOES INCLUDE Facebook and Instagram AND TONS OF FB Business Ads Manager Data, successful Campaigns, Adsets, Ads, etc..
How to grow this business
As decent as this store is so far, there is a lot of opportunity still and room for improvement. This store is doing pretty good with a very basic and to be honest half ass strategy. In the next few years or even next few months, I would work on the marketing plan, as I really only do FB Business Manager. So, Email marketing would help, Google Ads, Bing, Yahoo, etc... SEO, Blog or Articles are an easy avenue to pursue, I have just not taken the time and am very disappointed in myself for not doing that yet. Also, Instagram Influencers could be pretty huge for this niche and even listing on Ebay and Amazon. I have just kept it very basic so far, so there are a lot of easy ways to improve still.
Skills to have
No specific skills needed, all the hard work has been done before I took over the store. This store could easily become a 6 figure business this year still, in the right hands, or even next year at this same pace I have been at. It did $50k in revenue last year with a very minimal ad-spend budget and not much time commitment.
With an experienced E commerce person, or company that wants to add this to their portfolio, this has the potential to become a 7 figure business, as people in this niche are passionate and like to spend money.
I actually just saw a listing not too long ago, in this same niche, the store was/is doing over $50K in Revenue per month with $8K Profit/MONTH!! They were asking over $200K though, so just to give an idea. Maybe I will just wait and get to that point before selling, if I don't get any reasonable offers, I will keep growing to those numbers is the plan.
For any beginners reading and interested, if I can run this store and make money, anyone can. I am not a technical person nor do I have online marketing experience, just good customer service and some drive to learn as I go.
I took this store from 3.7 of 5 stars to 4.5/5 Rating on Facebook, with REAL REVIEWS, not just Ali reviews with purchases from whatever other stores. 4.5 of 5 and increasing every day with people who bought from this store directly. Keep up the great customer service will be important but that should go without saying.
Unfortunately, there are a lot of Dropshippers out there who don't and give this business a bad name. This store shines above those because of the customer service and would kill it with better marketing.
Serious buyers only, please and thanks, I am open to reasonable offers but the store is now validated at over $50k, so I feel what I am asking at $30k is a very fair deal and a great deal for you/the buyer.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.