All prices in USD
$30,000
  • Avg. revenue /month
    $4,873
  • Avg. sessions /month5,450
  • Avg. profit /month
    $2,000

Business Story

Why this business was started

I didn't actually start this business, I bought it from a store flipper, just before Black Friday of 2018, so that I could have an extra income, working flexibly around my Wife's schedule.

It was perfect for the holidays, as I could make money from anywhere, and or the comfort of our own home. It served it's purpose perfectly but now it may be time to pass it on and free up some of my time, as I am too busy lately.

The reason of selling this business

I have had this listing up for a couple months now but have not been happy with any offers. This is a good business and not some shabby online store with no credibility.

Shopify Exchange re-valuates the store every month on the 2nd day. As of September, it is now valued over $48,000.

When I first listed this, it was valued at about $36,000, but I have continued to increase sales and profits, so each month, it keeps increasing as the average of those numbers also increase.

I will still accept around the same amount I originally listed it for... About $30k, or a reasonable offer. I increased the asking price but am bringing it back down again.

If I don't get a reasonable offer, I will keep it and scale it more. Then maybe come back and try to sell it again later, I am not sure.... It is my first store, not something I am too passionate about but it's still a nice income stream so I am not desperate to sell it.

However, I also have a full-time job, another store (in a different niche) and a wife who I would like to dedicate more time to, as we just got married last year. So essentially I am too busy lately, so selling this would help free up some time and allow me to finally focus on my other store that I have not had any time for since I bought it recently. I also have more interest in that store's niche.

As any potential new owner should appreciate, I am keeping this listing private and will be careful and selective when giving out any specifics on niche, branding, domain, etc..

So please tell me a bit about yourself and your experience when you inquire, or at least let me know why you are a serious buyer and ready to purchase.

What's involved in running this business

There's not much involved with running this business, as most of the leg work is already done. Many months and tens of thousands of dollars optimizing the website and the Ads account, Pixel, etc..

Thousands more buying from and vetting the best suppliers in this niche, narrowing it down to only a select few who have fast processing and shipping times, even during holidays. Quick to respond, good ethics, customer service and great quality.

Custom and unique product descriptions, tracking page and automated emails, along with the best free and least expensive apps to keep cost and time spent to a minimum.

Other than that, all it takes is some time marketing, then fulfilling orders, updating tracking and replying to customer emails, which have died down since I have automated the tracking system. I also have an 800 phone number established for Google Ads and professionalism purposes for $5/month but have only received a couple calls ever.

This business was founded: over 1 year ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $4,873
    Verified
  • Avg. sessions /month5,450Verified
  • Avg. profit /month
    $2,000
  • Profit Margin30%
  • Avg. sales /month100
Other details about profit: Feb - May of 2018 were still during it's initial testing stage, so those numbers skew the averages lower.... Since then, this store has no less than $3k/month in revenue with an average of $4,800 & few over months over $9k. Numbers are getting better each month with the more FB Ads Manager data. It also depends on the Ads budget the owner can invest. A newbie can maintain these same numbers very easily, or someone with experience or has help will be able to scale a lot bigger and better!
Total revenue
  • $92,583
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 103,554Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Employees
      $300
      /month
    • Domain
      $15
      /year
    • Oberlo, Currency Converter, Ali Reviews and some other free apps
      $59
      /month
    • FB Business Manager, so tons of room for opportunity
      $2,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All files can be transferred via email and passwords sent while money is in Escrow. Shopify (Exchange) will handle the transfer of the website and Shopify account before the money is officially transferred. That's how it went when I bought this business, so I can verify it's a very safe and easy process. So can Shopify, they are obviously very legit and has great customer service. Any time I have needed help, they are quick to reply on FB Messenger and over the phone.
    • Personal support after sale

      As much as needed, especially during the couple months. 3 months should be fine but am willing to support after that too if need. Previous owner helped me for about 1 month and I was fine, still would like his help sometimes but there are so many ways to learn in this business and all free on Youtube.
    • Domain

    • Product photos

      PLEASE NOTE: It shows Social Media Accounts "NOT Included", but that's only because this listing is private... This business DOES INCLUDE Facebook and Instagram AND TONS OF FB Business Ads Manager Data, successful Campaigns, Adsets, Ads, etc..
    • Social media

    • Suppliers

    • Mailing List

      850subscribers

    Seller‘s Advice

    How to grow this business

    As decent as this store is so far, there is a lot of opportunity still and room for improvement. This store is doing pretty good with a very basic and to be honest half ass strategy. In the next few years or even next few months, I would work on the marketing plan, as I really only do FB Business Manager. So, Email marketing would help, Google Ads, Bing, Yahoo, etc... SEO, Blog or Articles are an easy avenue to pursue, I have just not taken the time and am very disappointed in myself for not doing that yet. Also, Instagram Influencers could be pretty huge for this niche and even listing on Ebay and Amazon. I have just kept it very basic so far, so there are a lot of easy ways to improve still.

    Skills to have

    No specific skills needed, all the hard work has been done before I took over the store. This store could easily become a 6 figure business this year still, in the right hands, or even next year at this same pace I have been at. It did $50k in revenue last year with a very minimal adspend budget and not much time commitment.

    With an experienced Ecommerce person, or company that wants to add this to their portfolio, this has the potential to become a 7 figure business, as people in this niche are passionate and like to spend money.

    I actually just saw a listing not too long ago, in this same niche, the store was/is doing over $50K in Revenue per month with $8K Profit/MONTH!! They were asking over $200K though, so just to give an idea. Maybe I will just wait and get to that point before selling, if I don't get any reasonable offers, I will keep growing to those numbers is the plan.

    For any beginners reading and interested, if I can run this store and make money, anyone can. I am not a technical person nor do I have online marketing experience, just good customer service and some drive to learn as I go.

    I took this store from 3.7 of 5 stars to 4.5/5 Rating on Facebook, with REAL REVIEWS, not just Ali reviews with purchases from whatever other stores. 4.5 of 5 and increasing every day with people who bought from this store directly. Keep up the great customer service will be important but that should go without saying.

    Unfortunately, there are a lot of Dropshippers out there who don't and give this business a bad name. This store shines above those because of the customer service and would kill it with better marketing.

    Serious buyers only, please and thanks, I am open to reasonable offers but the store is now validated at $48,480 so $33,000 is very fair and a great deal for the buyer!

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