All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month4,601
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

As a tall woman, I have personally experienced the frustration of not being able to find contemporary fashion that fits my tall body! So, in 2010 I opened this store as a brick and mortar. Due to the pandemic, in 2020, I closed the brick and mortar store and launched the ecommerce site. The ecommerce store is a much better fit for my current goals and life. It allowed me to take a full-time job, and concurrently run the online store part-time!

The reason of selling this business

My passion is helping people feel amazing through fashion and I love business! Growing a business from inception, and owning/operating brick and mortar, and ecommerce stores have allowed me to fulfill these dreams. I've operated this Shopify store profitably part-time while working a job full-time for over a year. Since summer, 20221 additional opportunities have come up with my full-time job and, as evidenced with dynamic sales trends, I'm not able to give the online store the attention it deserves to reach its potential (thereby serve it's very loyal customer base)! As such, it's time for me to move onto the next chapter and allow you, the next awesome Owner, to fulfill your dreams by owning this profitable, fun, company!

What's involved in running this business

We generate traffic predominantly through our existing, extensive, loyal customer base. After 10 years of operation as a brick and mortar, as well as another year online, we've developed a very loyal following. We post on Facebook and Instagram at least 3-4 times per week and have offered weekly Live Sales in the past (although I recommend doing more of these as the audience responds well to them and sales always follow. I'm no longer able to do Live Sales with my full-time job).

We run Google Ads through a Google Ads company as well as some social media ads.

We work with a remote, part-time independent contractor that replies to emails, texts, and social media inquiries (1-10 hours/week).

The vast majority of our images are supplier-provided, however we do some of our own photography (using a smartphone). Periodically, we have used Fiverr to employ independent contractors to edit up to 100 photos at a time, which we take with a smartphone.

Currently, we store and ship the almost all of our inventory from home. Depending on your drive to grow the business, as well as physical space in your home, you may be able to continue operating this business out of your home! If shipping from your home isn't the right fit, you could partner with Third Party Logistics companies who could take care of warehousing, shipping, processing returns, etc. Currently, we drop ship some accessories, but this accounts for only about four orders per month.

This business was founded: over 2 years ago
Time to run this business: approximately 16 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month4,601Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin32%
  • Avg. sales /month79
Other details about profit: Owner draws are taken from the profit listed above. You would not have any outstanding debt with vendors or banks.
Total revenue
  • $243,147
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 142,644Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Employees
    • Domain
    • Social media, Google Ads

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Dropbox, Google Drive, and/or USB. We would give you access to our Canva account, which we've used for over five years to create all branding.
    • Personal support after sale

      I would provide up to six weeks of support via phone, email, and virtual meetings. This support will include training on current processes. I will also include written/video Standard Operating Procedures for our processes so you have a reference after my support period is over.
    • Domain

    • Product photos

      They are already in Shopify. You would be granted access to supplier image banks.
    • Social media

    • Suppliers

      Over the last decade we have created outstanding relationships with our suppliers and are known as a premium retailer in our industry! We will introduce you to all of our existing suppliers to ensure you start off on the right foot.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    Launch 8-12 new items each week. Continue with: - Live sales on Social Media. - Weekly or biweekly email newsletters. - Digital ads. Consider hosting pop-up shops!

    Skills to have

    This store requires the same skill set needed to run any other Shopify store. The target demographic is women needing added length in their clothing (ie: tall women). I have detailed customer profiles for this unique demographic, which I will provide to you. I'd be happy to train you on the significant information I've learned about this customer, and how to best use this information to sell to her!



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