All prices in USD
$179,000
  • Avg. revenue /month
    $8,643
  • Avg. sessions /month4,244
  • Avg. profit /month
    $6,819
  • Inventory value
    $30,000

Business Story

Why this business was started

As a tall woman, I have personally experienced the frustration of not being able to find contemporary fashion that fits my tall body! So, in 2010 I opened this store as a brick and mortar. Due to the pandemic, in 2020, I closed the brick and mortar store and launched the ecommerce site! The ecommerce store is a much better fit for my current goals and life. It allowed me to take a full-time job, and concurrently run the online store part-time!

The reason of selling this business

My passion is helping people feel amazing through [REDACTED] I love business! Growing a business from inception, and owning/operating brick and mortar, and ecommerce stores have allowed me to fulfill these dreams. I've operated this Shopify store profitably part-time while working a job full-time for over a year. Recently, another opportunity came up with my full-time job and I'm not able to give the online store the attention it deserves to reach its potential (thereby serve it's very loyal customer base)! As such, it's time for me to move onto the next chapter and allow you, the next awesome Owner, to fulfill your dreams by owning this profitable, fun, company!

What's involved in running this business

We generate traffic predominantly through our existing, extensive, loyal customer base. After 10 years of operation as a brick and mortar, as well as another year online, we've developed a very loyal following. We post on Facebook and Instagram at least 3-4 times per week and offer Live Sales at least once monthly (although I recommend doing more of these as the audience responds well to them and sales always follow. I'm no longer able to do Live Sales as frequently with my full-time job).

We run Google Ads through a Google Ads company as well as some social media ads.

We have several remote, part-time independent contractors: one generates social media content (4-10 hours/week), one creates captions, schedules social media posts, completes email marketing and graphic design (4-10 hours per week), one takes care of replying to customer email inquiries (1-4 hours/week).

The vast majority of our images are supplier-provided, however we do some of our own photography (using a smartphone). Periodically, we have used Fiverr to employ independent contractors to edit up to 50 photos at a time, which we take with a smartphone.

Currently, we store and ship the almost all of our inventory from home. Depending on your drive to grow the business, as well as physical space in your home, you may be able to continue operating this business out of your home! We drop ship some accessories, but this accounts for only about four orders per month.

This business was founded: almost 2 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $8,643
    Verified
  • Avg. sessions /month4,244Verified
  • Avg. profit /month
    $6,819
  • Inventory value
    $30,000
  • Profit Margin76%
  • Avg. sales /month83
Other details about profit: Owner draws are taken from the profit listed above. You would not have any outstanding debt with vendors or banks.
Total revenue
  • $181,494
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 89,138Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $0
      /month
    • Employees
      $600
      /month
    • Domain
      $50
      /year
    • Social media, Google Ads
      $750
      /month
    • Merchandise Planning
      $700
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Dropbox, Google Drive, and/or USB. We would give you access to our Canva account, which we've used for over five years to create all branding.
    • Personal support after sale

      I would provide up to six weeks of support via phone, email, and virtual meetings. This support will include training on current processes. I will also include written Standard Operating Procedures for our processes so you have a reference after my support period is over.
    • Domain

    • Product photos

      They are already in Shopify. You would be granted access to supplier image banks.
    • Social media

    • Suppliers

      Over the last decade we have created outstanding relationships with our suppliers and are known as a premium retailer in our industry! We will introduce you to all of our existing suppliers to ensure you start off on the right foot.
    • Mailing List

      4,000subscribers

    Seller‘s Advice

    How to grow this business

    Launch 8-12 new items each week. Continue with: - Live sales on Social Media - Biweekly email newsletters - Digital adds. Consider hosting pop-up shops!

    Skills to have

    No. This store requires the same skill set needed to run any other Shopify store. The target demographic is women needing added length in their clothing (ie: tall women). I have detailed customer profiles for this unique demographic, which I will provide to you! I'd be happy to train you on the significant information I've learned about this customer, and how to best use this information to sell to her!

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