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Earthroma Essential Oils - 100% Pure Essential Oils

www.earthroma.com
  • Avg. revenue /month
    $1,989
  • Avg. sessions /month8,709
  • Avg. profit /month
    $1,500
  • Inventory value
    $20,000
This business was founded: over 3 years ago
Time to run this business: approximately 40 hours per week

Description

General description

This is NOT a drop shipping business. We produce all the products and ship in house. Inventory is included for with sale price. Not sure why its listed as drop shipping.

Looking for a fast sale. Price includes $20,000+ in inventory at my cost. Includes all the bottles ($1,000+), oil in bulk ($14,000+), labels and back-up labels ($5,000+). Machines to label and pour the oils ($750). Also includes the other items such as jewelry, carrier oil and accessories.

Selling our business because I just don't have the time. I work a full time job around 50-60 hours a week. I run this as my side hustle and have been doing it during lunches, nights and weekends.

We started this business 04/16 and did $60k in sales in 2016 ($13,000 in profit). Did $120k in sales 2017 ($20,000 in profit). Did just under $100k in sales in 2018 because we stopped focusing on other platforms and put our attention to our shopify store. ($4,000 loss). We are at $27,000 in sales to date this year. ($4,000 in profit).

We did $7600 in sales in March 2019 on our shopify store alone. With 231 orders and a return customer rate over 25%. Average order value is just over $30. This was with Facebook advertising and google adwords.

We did $3900 in April with no advertising. Profit was around $1500 for the month after all expenses.

The business has an inventory of $20,000+ in oils, bottles, labels and equipment. We pour, bottle and label and ship in house. The company has been branded very well from the product labels to the 3D product images. We have thousands of 5 star reviews on multiple platforms. We have many loyal customer who buy monthly, could work as a subscription model.

This business has a TON of potential and with some good marketing the sky is the limit. Most of the advertising is done from our email list just under 7,000 subscribers. We also have an active Facebook group of 1500+ members and growing we don't use this at all for advertising or sales yet.

This is a HUGE opportunity for someone. It will include the site, inventory ($20,000+), images ($5,000+ spent on them), tons of art and graphics for content advertising including dozens of articles on how to use essential oils many not posted yet. Also much more.

Why should someone buy this store?

The essential oil industry is a 6.67 billion dollar business and growing at 9% each year. The leading companies Young Living (1 billion) and Doterra (1.2 billion) give you an example of what this could be. If marketed correctly the store could easily double or triple in sales every year. Profit is VERY good on each product, over 100% on each product. Just needs the proper marketing.

How can the future owner improve the business?

Marketing would help a ton, Facebook, Instagram, Pinterest, Google and more. Content advertising is also big and could get tons of leads / sales. Our Facebook group 1,500+ and growing could be a great place to get new customers.

What work have you put into the store?

Created it from the ground up. Built the website, designed the products, got a good following of customers. We have an active Facebook group which is over 1,500 members and growing.

Traffic and Performance

  • Avg. revenue /month
    $1,989
    Verified
  • Avg. sessions /month8,709Verified
  • Avg. profit /month
    $1,500
  • Inventory value
    $20,000
  • Profit Margin35%
  • Avg. sales /month450
Other details about profit: Did 20k in profit in 2017, 2018 we struggled with platforms such as Amazon, Wish, eBay due to costs on the platforms (ppc advertising, FBA) put our attention towards our shopify store. We were $4k negative in 2018 due to these issues. In 2019 we have been working on launching a new synergy blend product line which started us off slow. We are at $4,000 profit this year. We should be pulling $1500-2000 in profit a month, If you can increase sales you can get to the $5k a month pretty fast.
Total revenue
  • $81,562
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 357,075Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Inventory warehouse
      $1
      /month
    • Employees
      $50
      /month
    • Domain
      $20
      /year
    • Advertising
      $1
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Everything will be included from the website to the inventory. Inventory will have to ship freight. All graphics, bottle images, content, articles, email lists, will be ready to run. I will also help the new owner with a smooth transition over the phone, email, facetime anything needed. The new owner will get all the rights including Amazon, eBay, Etsy and other accounts as long as transferable.
    • Personal support after sale

      Will make a smooth transition with support, help, phone support, email support, factime, skype anything needed to help the new owner succeed.
    • Domain

    • Product photos

      through shopify exchange
    • Social media

      Total followers9,000subscribers
    • Suppliers

    • Mailing List

      11,000subscribers

    Seller‘s Advice

    How to grow this business

    Continue to build up our email automation platform to make sales. I would focus on getting a platform such as FaceBook, Instagram, Pinterest to work for adverting at good ROI, Focus on content to bring customers for leads.

    Skills to have

    marketing, marketing, marketing. Essential oil knowledge would also help but not mandatory we have many books and info. that will come with the sale to help.

    JW
    Jeff W.Current store owner
    Small Risk with HUGE Potential! Sale includes $20,000+ in Inventory. I work full time currently at a job that requires 55+ hours. This is my side hustle that my wife helps with the shipping. We would like to grow it into a large company but just don't have the time. The perfect owner could take this business into the millions in sales,

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